
Or you’ll just make yourself hungry for natto and rice.
Where do you stand on the great natto debate? The sticky, chewy, smelly fermented soy beans are generally loved by Japanese people (and dogs, apparently), lauded as a super health food and a delicious way to start your morning, but travelers who visit Japan, especially from the U.S., and dare to try a taste of it generally cannot stand it.
If you happen to be a fan of natto, or you just like grossing out your American friends, then you’ll probably love the new train pass case from YOU+MORE, which has also brought us other humorous products like the ramen face towel and conch sea shell water bottle cover. Their latest release is designed to look like a bowl of natto on rice, complete with its sticky residue!
Doesn’t it look like a real natto rice bowl? The rice is white and fluffy, and the natto looks like you could eat it. The bowl itself looks nice, too, and it comes with a pair of chopsticks that are picking up a clump of natto, so it looks just like what you’d eat for breakfast! The rice is made with faux wool, which is what gives it that realistic, soft texture and appearance, and the natto portion is a carefully sewn print, which gives us a sense that it was very conscientiously designed.
It’s even got little slices of green onions included as a topping! Some people like green onions on their natto bowls and some don’t, but the fact that it’s included makes it very evident that whoever designed this product really loves natto.
But that not even the best part! The clip, which you can connect to your bag or purse, is attached to the chopsticks, which are connected to the rice bowl by three retractable strings, so that when you pull the case out to tap it onto the reader, it looks like little stretchy tendrils of natto stickiness!
The realism will make fans of natto hungry just looking at it, and make haters want to barf. If you’re a fan of natto, this will just make you smile every time you go through the ticket gates, even when your morning commute has got you down. And if you’re traveling with or working with someone who hates natto…seeing them shudder every time you use it will probably also brighten your day.
The pass cases sell for 2,310 yen (US$21) on YOU+MORE’s online shop, and natto fans will not want to miss out. By the way, YOU+MORE is owned by Felissimo, which has also brought us numerous other cool and cute items that we love, so you know you’re getting a great product if you order one.
Source, images: YOU+MORE
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]






The most expensive natto in Japan – Eating the “black diamonds” of Tanba Kuro【Taste test】
There’s no reason not to play with your food with this natto in Nanoblock form
Almost certainly the best fermented Japanese soybean pencil case ever made is here
Could this be the secret to get Americans to actually like natto (Japanese fermented soy beans)?
How many times should you mix natto to make it more delicious?
7 great places to see Mt. Fuji from without having to climb it
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Is it rude to sing along at concerts in Japan? We ask a pro musician for his take
More Than a Capsule Stay: Why Solo Travelers Choose “global cabin Yokohama Chinatown”
New Japanese menstrual product seeks to help women spot unidentified iron deficiencies
Tsukiji alternative – Tokyo has a second fish market, and it turns out it’s awesome too
Häagen-Dazs brings back its popular mochi ice cream line with two classic, luxurious flavors
We learn the terrifying secret of Silent Hill ramen
Studio Ghibli releases free wallpapers to download and use as backgrounds for video calls
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Natto for beginners? How to half-make Japanese fermented soybeans at home【SoraKitchen】
Natto-flavored potato chips are now yours for the taking (or trashing) in Japan
Our resident natto lover tries Mythical Natto from Hokkaido and gets spirited away【Taste test】
We spice up our fermented soybeans with curry powder flavored natto【Taste Test】
All-You-Can-Eat Fermented Soybeans for $8.50! Choose From Eight Types of Natto!
Toast with fermented soybeans and honey may not be good-looking, but it is good eating
New magic powder purports to make natto edible even for bean-haters
Life hack for living in Japan: How to painlessly remove the wrapper from a pack of natto
Japan’s first made-to-order natto store will make you fermented beans without the putrid smell
We go looking for the best natto (fermented soybeans) in all of Japan【Taste test】
Pork Cutlets with Fermented Soybeans? All-You-Can-Eat Natto Part 2!
Natto-infused ramen is a thing — we tried it, we love it【Taste test】
The surprising reason natto (fermented soybeans) are hard to swallow for many Japanese surfers
Nattoku! Factory offers free factory tours of a famous natto brand production process
We tried making natto the old-fashioned way, and the result was unexpected but delicious 【SoraKitchen】
Instant natto soba a suspiciously hot item so we check it out
Leave a Reply