
Can Seiji find the true meaning of the Olympics for a few bucks?
Aside from the inclusion of video game music, our writer Seiji Nakazawa has been having a hard time getting into the 2020 Olympics. Feeling that whatever the Games used to be about has been lost in crass commercialism, the whole pomp and circumstance seemed a little hollow to him.
▼ Seiji “Salt of the Earth” Nakazawa
In an effort to reconnect with that spirit, Seiji decided to transform himself into an Olympic super fan. He headed over to the 100-yen shop Daiso and their rock-bottom prices because he mustn’t give into the capitalist farce surrounding the event… That and he was very poor.
In a way though, Daiso is like the gold medalist among 100-yen stores, so they ought to have what Seiji needed for his mission.
The store in Asakusa ROX had a big special display for Olympic goods. However, none of the signs mentioned the Olympics by name, because they’d have to pay for a sponsorship fee to do that. Instead, they just said things like “absolutely recommended products” and “cheer from home!”
“That’s right,” thought Seiji, “stick it to the man.”
At first glance it might have been hard to notice the Olympic theme of this display. DVDs, smartphone stands, neck pillows, and HDMI cables were arranged next to potato chips and other finger foods. Clearly they were angling for those watching the Games from home and wanting to record events while at work.
Seiji already had an entertainment system and high cholesterol, so he focused on the pure Olympic spirit items and bought one of everything they sold:
▼ A plastic megaphone
▼ A tambourine
▼ Hand bells
▼ Motivational headbands
▼ Pom-poms
▼ Motivational folding fans
▼ A small flag of Japan
▼ Party medals
▼ And Japanese flag glasses
He then put on everything at once so he could fully immerse himself in Olympic glory…and it was fabulous.
Seiji began to feel like someone who enjoyed the Olympics and suddenly got the urge to head over to the Games, which were happening only a few blocks from his home, to show off his pride.
However, that was not to be…
All events were closed to the public and cases of COVID-19 continued to rise in Tokyo, causing Seiji’s wife to warn him that if he set foot anywhere near the Olympic Village he would have to sleep on the veranda for the next two weeks.
Seiji felt complete empathy for an Olympic super fan at that moment and his heart grew dark. This would probably be the only chance in his lifetime to see firsthand people running really fast, picking up really heavy things, and hitting each other on a world-class level.
It was then that he remembered Daiso’s generic signage which encouraged him to cheer from home. He decided to follow the discount chain’s advice and turned on the TV.
Skateboarding was on and Seiji didn’t really understand how it worked as an event, but it seemed like everyone was falling down and the people who fell down the fewest times won.
▼ Seiji: “This is fun.”
Seiji was thrilled to have finally connected with the athletic community, and after one event he felt he knew everything he needed to know about the true spirit of the Olympics and changed the channel to Demon Slayer instead.
He’d tell you all what the true meaning of the Olympics is, but thinks it’s better that you all stick pom-poms down your own pants and find out for yourselves. That’s the only way to truly understand it.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!



















Seiji cosplays as the hot new mascot Myaku-Myaku using only 100-yen products
What’s the best way to spend 1,000 yen at Daiso Japan?
100 yen store chain Daiso opens online shop with 30,000 items to choose from!
Daiso wine, the super cheap vino from Japan’s largest chain of 100-yen stores 【Taste test】
Daiso’s Standard Products store — what’s worth buying and what’s not? Our expert weighs in
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
One Piece Day 2026 brings new art, music, and new cast announcements
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Family Mart releases Famima convenience store products nationwide, but which ones are worth buying?
Studio Ghibli unveils new anime calendars and diary planners for 2027
Flock to Tomarigi, the viral app that lets you perch in over 1,000 spots throughout Japan
Japan’s birth rate rose for the first half of the year for the first time in over a decade
Japan’s most popular curry rice restaurant chain, Coco Ichibanya, might be for sale
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Are Daiso’s smartphone VR goggles worth breaking the 100-yen barrier?
The shit didn’t hit the fan, it IS the fan – Testing Daiso’s 100-yen Handy Poo Fan
Daiso creates its own collectible trading card game, and yes, the packs are just 100 yen【Video】
Does this egg timer from Japanese 100-yen store Daiso really work?
If you were naked in a Daiso 100 yen store, could you put together an entire outfit? We find out
64 Sanrio characters, decades of kawaii culture history all on one cup from 100-yen store Daiso!【Pics】
Who knew Daiso’s 100-yen kitchen knives can become shockingly sharp with the right tools?【Video】
We test the cleaning power of the miniature washing machine from 100 yen shop Daiso
Daiso DIY dessert! 100 yen store’s super-easy mochi sweets kit is our new hero
Let’s stick hot, cheap electronics near our eyes with Daiso’s heated eyelash curler!【Experiment】
What to buy at Daiso’s new Standard Products store in Tokyo
Daiso’s 100-yen ramen egg makers even better in smaller sizes
Is there an adorably chubby bird hiding inside the Tokyo Olympics logo?
Daiso now sells stress-relief punching bags, but are they worth beating on?
We try out a 100-yen store bowl designed for microwaving frozen udon noodles
Head of Japan’s most successful 100-yen chain calls himself “hopeless,” might need a hug
Does Daiso’s crazy 100-yen Face Trainer really make you more beautiful? We find out【Experiment】