
We all know white is cool and black is hot, but what about the colors in between?
Japan is, for the most part, a very safe country. There’s very little violent crime, and few aggressive or poisonous wild animals. There is, however, a potentially serious danger that it’s important to keep in mind at this time of year: heat stroke.
Summer is always hot and humid in Japan, and the last few days have been serious scorchers. Making the situation worse is that for most people living or traveling in Japan, any excursion outside involves plenty of walking, whether you’re making the whole trip to your destination on foot or hoofing it to the station to catch a train which you’ll later get off of before walking again to wherever it is you’re going.
So unless you can just stay inside with the A.C. blasting until mid-autumn, figuring out ways to mitigate the risk of heat exhaustion is critical, and that includes dressing appropriately. Researcher Toshiaki Ichinose, from Japan’s National Institute for Environmental Studies, conducted an experiment to see what color of clothing will keep your body the coolest in the summer sun. Now, it’s pretty common knowledge that white is the coolest and black the hottest, but unless you’re a mime odds are you don’t have an entirely black-and-white wardrobe, so what’s the order of the shades in between?
Before we get to the results, a quick refresher for everyone who’s forgotten junior high science class (or, for you precocious elementary schoolers who read SoraNews24, a sneak peak of what’s to come). We perceive objects as being different colors depending on what wavelengths of light they reflect and absorb. Objects we see as white reflect almost all wavelengths of light, and their heat energy along with them. On the other end of the scale, things we see as black absorb light of just about every wavelength, and its heat too.
For the experiment Ichinose set nine mannequin torsos out in the Japanese summer sun, each clad in a different colored polo shirt, then after five minutes of exposure checked the fabrics’ surface temperatures.
▼ The shirts used in the experiment
As expected, the white shirt was the coolest, with a temperature of approximately 30 degrees Celsius (86 degrees Fahrenheit), more or less the same as the air temperature during the test, followed by yellow. The next coolest shirts, in order, were gray and red, the latter a surprise since red is generally though of as a “hot” color in terms of psychological effect.
Purple ended up right in the middle of the pack, with the next, blue, again being somewhat unexpected, since in visual design it’s considered a “cool” color. Next came green, then dark green, and, finally, black, with the last two both having surface temperatures of over 50 degrees Celsius (122 Fahrenheit), more than 50 percent hotter than the white shirt.
Though the experiment was conducted in June of 2019, the fundamental laws of science still apply, and with late-summer temperatures often hitting daytime highs of 35 degrees or more in Tokyo, it’s even more important to look for any and all ways to stay cool.
Source: Weather News via Yahoo! Japan News, National Institute for Environmental Studies
Top image: Pakutaso
Insert images: National Institute for Environmental Studies
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!


This is the best summer in years to visit Japan…if you hate mosquitoes
Japanese clothing companies adopt fifth “Intense Heat” season because summer is too long
Summer in Japan doesn’t feel like a Japanese summer this year, many are saying
Cat paw parasol keeps you cool, changes color to remind you to put on sunscreen
Japanese TV issues heatstroke alert, says to avoid exercise, keeps showing high school baseball game
Man bites woman at cherry blossom park in Japan, dies shortly after
Japanese manhole lid raises eyebrows with fertility god symbol that looks like… well, you know
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Foreign man arrested for walking on Shinkansen tracks, claims he was on the run from yakuza
Schoolkids learn life skills through shopping field trips at street markets in Kochi Prefecture
New smartphone game turns car models into anime girls with model-worthy looks
Manga is More than Just Reading, It’s a Cultural Experience – Expo 2025 with The Seven Deadly Sins
There’s a new world’s largest anime robot statue, and it’s not in Japan【Photos】
Think you’ve had every type of tempura? Not until you’ve eaten deep-fried maple leaves
New 7-Eleven sandwich goes viral in Japan, but is it everything it’s cracked up to be?
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Tokyo teahouse serves up a sakura matcha dessert you won’t find anywhere else
Totoro Fund line of beautiful artwork and apparel lets you help the real-world Totoro Forest
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
What happens when you seek refuge from the summer heat at Ikea in Shinjuku
Sailor Moon yukata kimono line will keep you breezy and beautiful in the Japanese summer heat
We cook a monjayaki Japanese pancake on the hood of a car during Japan’s hottest summer ever【Vid】
10 tips to help you survive the Japanese summer
Japanese YouTuber shows how hard it is to hide your panties under sheer clothing
W.T.F. Japan: Top 5 odd ways Japanese people beat the summer heat【Weird Top Five】