
A treasure chest filled with cute and nostalgic Japanese sweets!
For a lot of people in Japan, cheap sweets called dagashi are filled with nostalgia, conjuring up childhood memories of running to the local candy shop, where a few hundred yen could net you dozens of small sweets.
So when our reporter Masanuki Sunakoma saw a “Dagashi Assortment Set” on Amazon Japan priced at 1,999 yen (US$15.13), he couldn’t resist taking a trip down memory lane, adding it to his cart and checking out immediately, before his adult self could stop his inner child from splurging on the item.
▼ When the package arrived, Masanuki felt a sense of childhood glee surge through him as he scrambled to open the parcel.
The store that sold the box said the Dagashi Assortment Set contained “really delicious candy” that had been selected based on the results of a questionnaire and tasting by staff.
▼ Masanuki hoped that meant there would be some familiar favourites awaiting him inside the box.
▼ When he pulled aside the paper packaging, he discovered…
▼ …the box was actually a treasure chest!
If Masanuki had received something like this when he was in elementary school, he would have jumped up and down with excitement. Heck, he was a grown man and he still couldn’t stop his feet from doing a little jig of joy as he opened the lid of the treasure chest.
▼ Inside the treasure chest was a pile of colourful dagashi!
The first package to greet him at the top o the pile was Takoyaki Naniwa, which he’d never actually seen before, but it seemed to be related to Takoyaki-flavoured Umaibo, seeing as the Umaibo stick was pictured on the front of it.
▼ Beside that was a pack of fried chicken snacks. Cute!
Delving further into the precious pile of treasure revealed a good assortment of Umaibo snacks.
Assortment was the key word here, as the variety was truly outstanding. After a quick count, Masanuki figured there were over 50 sweets in the treasure chest, and his inner child had never been happier.
Some of the most nostalgic items that stood out for Masanuki straight away were the “Beware of Sour Grapes” candy…
…and the “Bubble Wrap Fortune-telling Chocolate Balls“.
Each of these chocolate balls has a corresponding topic beneath it, like “gaming” or “travel”, and once you pop that chocolate out, your fortune will be revealed on the foil behind it.
▼ The foil behind Masanuki’s “future” chocolate had a circle on it, which meant…
▼ … a “fairly good” result! A double circle is the best result, while a triangle indicates “ordinary” and a cross indicates “no good”.
Masanuki remembers being greatly affected by the results of the fortune-telling chocolate balls as a child, but as an adult he now knows to take it all with a grain of salt. And speaking of salt, this big pack of candy also included another two of those salty Umaibo sticks.
Scanning his eyes across his haul, Masanuki found another fortune-telling item — the “Scratch Omikuji“, which was more like a scratch card than a traditional omikuji fortune.
Peeling the seal off the small package revealed a scattering of soda-flavoured candies, and beneath it all was the “Scratch Omikuji“.
According to the instructions, if you scratch the card and find a beckoning cat you’ll receive 100 yen. A daruma will net you 50 yen, while a small mallet gets you one more Scratch Omikuji.
▼ That’s all well and good if you’re in a candy store with someone operating a till behind the counter, but what was Masanuki meant to do if he won something now?
▼ Surely he wouldn’t have to go through Amazon Japan to get his measly prize winnings?
With those thoughts running through his head, Masanuki scratched off the silver-coloured panels and found…
▼…he wasn’t a winner anyway.
Oh well. Retrieving his winnings would’ve been more trouble than it was worth so Masanuki was glad that he didn’t win anything in the end. Still, with the haul of sweets and childhood memories before him, Masanuki felt like a winner — or even better, the king of his own Dagashi Bar!
Images © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]





















We go crazy for 500 yen all-you-can-eat sweets and snacks at Tokyo Dagashi Bar
This classic Japanese candy shop is a trove of nostalgic treats, sends us into the past【Photos】
Retro Japanese toys make childhood lottery dreams come true
Amazon Japan’s Ice Cream Lucky Box will make you feel like you’ve won a dessert lottery
Collapsed shed at our cheap countryside house reveals unusual Japanese gems from the past
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
Over 400 titles of free translated manga from publisher Shueisha available for a limited time
Pokémon comes to McDonald’s Japan for new Happy Meals toys, brings every generation’s starters
Akita Kanto Festival, one of Japan’s most spectacular summer festivals, gets an anime twist this year
Resident Evil’s terrifying Licker becomes a bag in Japan that wants to feed you
Japan’s largest online flea market reminds users that selling used school swimsuits is prohibited
Japanese convenience store Lawson now has stir-fried noodle-cooking robot chefs
Starbucks Japan to open Shinkansen platform stores at Kyoto and Nagoya stations
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Do Japan’s Sushi Manju sweets look as good as the packaging on the box?