
It’s a red-letter day for sekihan fans.
With most onigiri/rice balls, it’s their fillings that differentiate them from each other. In the case of sekihan rice balls, though, it’s the rice itself that makes them special,
Sekihan translates literally to “red rice,” and it gets its name from the rice being steamed together with azuki, the same red beans used in many traditional Japanese desserts. While you wouldn’t mistake sekihan for a dessert in and of itself, it does have a touch of sweetness you won’t find in other rice balls, and the use of sticky mochi rice gives sekihan an interesting texture too, chewier than other rice balls.
Because red is a celebratory color in Japanese culture, sekihan is often eaten on special occasions, especially when marking milestones for kids or families. However, with all three of Japan’s major convenience store chains, 7-Eleven, Family Mart, and Lawson, regularly having sekihan rice balls on their shelves, fans of Japan’s red rice have reason to celebrate every day. Our own Japanese-language reporter Mariko Ohanabatake has a sekihan rice ball as part of her lunch almost every day she commutes into the office, and after months of research/munching, she’s ready to give her impressions on how the three brands differ, and which one she thinks is the best.
So let’s get this sekihan party started!
▼ From left to right: Family Mart, Lawson, and 7-Eleven sekihan rice balls, all of which are sprinkled with black sesame and source their beans from the Tokachi region of Hokkaido, famed for its high-quality azuki
● 7-Eleven: Sekihan Okowa/Rice with Adzuki Beans (170 yen [US$1.15])
There’s not a big difference in price between the three brands, but 7-Eleven’s is the least expensive of the bunch, at 170 yen. As for the “okowa” part of its name, okowa is a blanket term for steamed glutinous rice with other ingredients mixed in, making sekihan a subset of okowa.
The most striking thing about 7-Eleven’s sekihan rice ball is just how firm it is. It’s so chewy that if you’re eating the rice ball cold, it practically has the consistency of mochi, Mariko says, and becomes kind of a hassle to eat. For that reason, she strongly recommends warming the rice ball up first, which softens up the texture and makes it much more pleasing. Even then, though, she can’t help feeling like maybe the grains are pressed too tightly together when 7-Eleven shapes its sekihan rice balls, and these aren’t really suited for scarfing down in a few quick big-sized bites. That might actually be a selling point, though, if you’re the type who likes to really take your time with your food, and Mariko figures it might also make 7-Eleven’s sekihan rice balls a good choice for dieters, since eating slowly is supposed to contribute to a feeling of fullness and help prevent overeating.
● Lawson: Sekihan Okowa/Glutinous Rice with Red Beans (181 yen)
Lawson’s is the most expensive of the bunch, and also the only one that’s triangular. Compared to the 7-Eleven sekihan, Mariko deems the texture much improved. In terms of flavor, Lawson’s sekihan has strong salt notes, and the sweetness also felt more pronounced that with the other two brands, though still not to the extent that you’d think of this as a confectionary.
Overall, it’s pretty much what you’d expect and hope for with sekihan, and Mariko found it consistently enjoyable from the first bite to the last.
● Family Mart: Sekihan/Red Bean Rice (178 yen)
Remember how we said Mariko picks up a sekihan rice ball almost every day for lunch? It’s Family Mart’s version that got her into this habit. The texture is, by her standard, perfect, sitting in that magical balance of firmness and fluffiness that’s optimally enjoyable to chew.
What really makes Family Mart’s sekihan shine, though, is the way it’s seasoned. The sprinkling of salt and black sesame isn’t uniform, meaning that some bites give you a sharper saltiness, others more sophisticated sesame, and still others allow the sweetness of the azuki beans to take center stage.
If eating the Lawson sekihan rice ball is like gazing out the window on a countryside train ride at a beautiful, but unchanging, bucolic scenery, Family Mart’s is more like a road trip where there’s always new terrain and roadside attractions to spark your interest. Mariko loves them so much that if you open the SoraNews24 office fridge, there’s a pretty good chance you’ll see four or five Family Mart sekihan onigiri in there, and even if she doesn’t write her name on them, we all know who they belong to.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]








Japanese convenience store showdown – Who’s got the best ikura rice balls?【Taste test】
Which Japanese convenience store has the best plain onigiri rice balls?
Which Japanese convenience store has the best salted onigiri rice balls?
In celebration of Onigiri Day, we compare rice balls from three different convenience stores
Survey ranks convenience store rice balls – salmon, sea-dwelling poultry & plants steal the show
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
How does the 100-yen “Scoon” match up against the celebrated 2,000-yen Sugakiya Ramen Fork?
Rental grandma service growing in Japan, can help cook or break up with boyfriends
The best Starbucks Japan Frappuccinos we want to drink again in 2026
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
Sephiroth in real life? How to unsheathe a massive 6.8-foot samurai sword
Toilet teaching – Japanese programmer explains key concept with clever bathroom snapshot
Japanese group to hold fashion show of colostomy bags and other stoma equipment in Paris
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
7 great places to see Mt. Fuji from without having to climb it
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
More Than a Capsule Stay: Why Solo Travelers Choose “global cabin Yokohama Chinatown”
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Who makes Japan’s best Spam-style onigiri convenience store rice ball? Let’s find out【Taste test】
Are high-end convenience store rice balls really packed with more ingredients?
Which Japanese convenience store sells the best onigiri rice balls?【Taste test】
Which Japanese convenience store has the best koppepan hot dog buns?
The difference between onigiri rice balls in Tokyo and Osaka
Should you warm up your convenience store onigiri rice balls in the microwave?【Taste test】
Ramen egg showdown! Which Japanese convenience store makes the best nitamago?【Taste test】
Convenience Store Private Brand Showdown: Which of Japan’s Big Three has the best beef curry?
Which Japanese convenience store sells the best beef stew?【Taste test】
Which Japanese convenience store sells the best butter chicken?【Taste test】
Melon bread showdown! Which Japanese convenience store melon pan is the one for you?【Taste test】
Heavyweight Japanese convenience store ramen festival! Three bowls of guilty pork pleasure
Which Japanese convenience store has the best miso vegetable stick pack?【Taste test】
Japanese convenience store’s Spicy Tuna rice balls might not be what foreigners or locals expect
Which Japanese convenience store has the best lucky sushi roll? Unclear results show clear winner
Which convenience store sells the best Japanese Christmas cakes?
Leave a Reply