7-Eleven Japan
A clever way to draw attention to an off-the-beaten-path Japanese convenience store location.
One of Tokyo’s most famous sweets stores may have closed, but this new dessert honours its legacy.
This new collaborative product offers a cheap and convenient way to experience the flavor of world-class ramen.
Exploring the freezer section at your local konbini is even more exciting when you’re on holiday.
The question is, do we want a convenience store to sell luxury food at a reasonable price?
And because it’s a Japanese convenience store, our list has everything from desserts to fish.