
Further proof that Kitty-chan and pals can make anything cute.
Hello Kitty and Sanrio may be the world’s leading ambassadors for kawaii culture, but that doesn’t mean they’re unwilling to make friends with franchises with dark or destructive atmospheres. We’ve recently seen Sanrio crossovers with Evangelion and Godzilla, and now Kitty-chan and her pals are ready to play with the monsters of Yu-Gi-Oh.
Specifically, it’s the 5D’s and Zexal arcs of Yu-Gi-Oh that are part of this collaboration. A total of 11 Sanrio characters are taking part, starting with, of course, Hello Kitty, who’s fused with Yu-Gi-Oh 5D’s Red Dragon Archfiend.
Also stepping into roles as 5D’s monsters are Bad Badtz-Maru as Black-Winged Dragon and My Melody as Black Rose Dragon.
▼ Black-Winged Dragon is known as Black-Feathered Dragon in Japanese, making for an even stronger connection with penguin Bad Badtz-Maru.
Little Twin Stars Kiki and Lala are paired with Power Tool Dragon and Ancient Fairy Dragon, respectively, and Cinnamoroll’s partner is Stardust Dragon.
Heading over to the Yu-Gi-Oh Zexal part of the project, we see Pompompurin looking rather celestial as Number 39: Utopia Beyond.
Kuromi finds another opportunity to show off her dark-but-cute fashion sense by donning the outfit of Gagaga Girl, and tiny little wheat flour fairy Cogimyun finds a kindred spirit with Baby Tiragon.
And rounding out the Sanrio/monster lineup are aquatic Hangyodon as Number 32: Shark Drake Veiss and Tuxedo Sam as Galaxy-Eyes Photon Dragon.
Of course, where there are Sanrio characters, there’s also Sanrio merch, and the collection includes holographic art “can badge” pins, offered individually as gacha/blind-buys for 660 yen (US$4.25) or as complete sets for 3,960 or 3,300 yen, depending on whether you’re getting the 5D’s or the Zexel one.
There are also acrylic keychains (990 yen individually, 5,940/4,950 yen for complete sets)…
…and acrylic mini standees, which stand 7 centimeters (2.8 inches) tall (also 990 yen individually, 5,940/4,950 yen for sets).
And if you find the presence of Sanrio Yu-Gi-Oh monsters so soothing that you want them to keep you company while you sip your morning coffee or evening cocoa, you can even get them on ceramic mugs (2,035 yen each).
Though it won’t be showing up in retail stores until March 13, the lineup is available for preorder now through the Sanrio Anime Store and Kaiba Corporation Online Store shops here, here, and here.
Source: Yu-Gi-Oh official website via Niconico News
Top image: Kaiba Corporation Online Store
Insert images: Kaiba Corporation Online Store (1, 2), Sanrio Anime Store (1, 2)
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
















Hello Kitty/Yu-Gi-Oh crossover Happy Meal toys appear, but far, far away from Japan
Yu-Gi-Oh! Millennium Puzzle wristwatch/pendant will help anime fans keep track of time in style
New ‘Yu-Gi-Oh!’ film site launches countdown to…something!
How much would it cost to recreate Yugi’s Yu-Gi-Oh! deck?
Real-life heart of the cards? Amazing Yu-Gi-Oh! hand floats up to man in Japanese river【Pics】
Japan has a new cute and clever sunblock for cat lovers
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Kanji ice cream becomes a sell-out hit in Japan
The story of our reporter P.K. Sanjun’s heart attack
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
Suspected yakuza member arrested for having frequent flyer mile account
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Starbucks Japan has a secret breakfast set…and a hack for when it sells out
Studio Ghibli adds mini pillows and massive mats to its anime merchandise store in Japan
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Believe in the nap of the cards with the crazy Yu-Gi-Oh! Duel Disk Nap Pillow【Photos】
You can eat the Yu-Gi-Oh burger that ate you at Coco’s Japan【Photos】
Ultra-rare Yu-Gi-Oh! card goes on sale in Tokyo’s Akihabara for 45 million yen
Crows in Japan spotted playing with Yu-Gi-Oh! cards, may have exploitable bias in deck-building
Foreign residents of Japan prohibited from participating in Yu-Gi-Oh Japan Championship
Can’t wait until spring to see the new Yu-Gi-Oh! anime movie? The trailer is right here 【Video】
Real Life Yu-Gi-Oh! augmented reality prototype aims to make your duels as cool as the anime’s
Yu-Gi-Oh card bath towels in Japan keep duelists’ backs dry, if they have the skill to obtain one
Otaku crime: Kyoto police arrest man for selling counterfeit ultra-rare Yu-Gi-Oh! card
Chinese criminal’s Yu-Gi-Oh card reaches astronomical price before auction is shut down
Yu-Gi-Oh! collector parts with ultra-rare cards worth more than $5,000 each, for his daughter
New Yu-Gi-Oh! movie gets special screenings just for fans where they can shout and cosplay
Yu-Gi-Oh! brings anime battles into real-life with amazing fan-made dueling arena【Video】
Every Yu-Gi-Oh! card ever, all in one place at awesome Tokyo train station display 【Photos】
Tokyo police arrest two men for theft of 4.98 million-yen Yu-Gi-Oh! card
Man climbs down side of building in Tokyo to steal…a bunch of Pokémon and Yu-Gi-Oh! cards