Japanese beauty

Dove ad slams Japanese beauty ideals, backfires with complaints from public instead

“No more kawaii standards” draws backlash in Japan.

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Medi Lift: the Japanese beauty product that promises facelift results without surgery

Will two weeks in this mask give our reporter cheekbones to die for? 

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Sayonara Heisei Brows: Japanese makeup video takes us through an era of eyebrow beauty trends

One woman, decades of different eyebrows.

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Finger Dance Makeup: Shiseido reveals the history of Japanese makeup through finger dance【Video】

From Heian Period ladies to today’s modern girls, Shiseido finds a unique way to showcase dramatic changes in beauty trends over the years.

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Appreciate thousands of years of Japanese beauty in surreal video from Nara University【Video】

A stunning futuristic video that shows off historic beauty.

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