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Fishermen in Hokkaido hope their shrimpy anime mascot will convince you to eat more ebi

When you’re in charge of marketing for an organization with a name as bland as Kitarumoi Fishery Cooperative Association, we can see how you’d come to the conclusion that your employer could use a quick injection of stylishness and visual appeal in the public eye. This being Japan, there are two quick ways to do this.

The first is to hire a popular actress or idol singer, dress her up in a short skirt and/or revealing top, and get her to pose with whatever product you’re promoting, which in the case of the Kitarumoi Fishery Cooperative Association is currently amaebi, or sweet shrimp.

We’re not sure if this was cost prohibitive or if every spokesmodel on the company’s shortlist turned out to have a shellfish allergy, but the marketing team instead went with plan B: turn the shrimp they’re selling into a cute anime girl.

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Experience the ultimate moe flight with Asian Air x Mirai Airlines

Danny Choo, founder of Culture Japan and inexhaustible ambassador for all things moe, announced the collaboration between his mascot Mirai Suenaga and the Thai airline Asian Air on his website this week. Read on to find out just how far their plans for anime-themed air domination go.

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You’re not seeing things, that’s a cat selling roasted sweet potatoes

It’s a common sight to see hot dog stands in America. In Singapore, ice cream stands are a lifesaver in the sweltering hot weather. In Japan, however, you’re more likely to find a yaki-imo (roasted sweet potato) stand on the streets, especially during winter. If you’re lucky enough, you might even meet the legendary cat that sells stone roasted sweet potatoes in Kurayoshi City, Tottori Prefecture!

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Hokuto City chooses developmentally challenged sushi as new mascot

Every once in a while we report on the bustling mascot business in Japan, especially regarding the regional cute mascots known as yuru-kyara. Often these characters are chosen to represent a city, prefecture or even neighborhood by way of election.

This was also the case in Hokkaido’s Hokuto City as they took votes for their new representative character. Thousands of citizens cast their votes for whom they felt best represented Hokuto life and culture, ultimately choosing… that thing above.

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Glico gets some cute new mascot characters, but no one can figure out why

For decades snack company Ezaki Glico has supplied Japan with delicious munchies such as Pocky, Pretz, and Papico, not to mention a slew of other snacks that don’t happen to begin with the letter P! Until now, the company name was enough to grab people’s attention and promote the purchase of their tasty products. If pressed to choose an icon with which to represent the well-known brand, many might choose the 300-meter running man, as seen along the Dotonbori Canal in Osaka. However, not even he could be considered a true mascot.

Now, breaking tradition, Glico has just released official images of their all-new official mascot characters, Lico and Guri. These anime-style characters are the embodiment of cute and cool, but are pulling some conflicted reactions from Japanese Internet users. Take a look at their introduction video and decide for yourselves whether the creation of these characters is welcome or just plain weird.

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Jiggly yellow pear, Funasshi, named top mascot in Japan

After two weeks of voting, Funasshi, the official yuru-kyara (mascot) representing Funabashi City in Chiba Prefecture, has come out as the number one local mascot in all of Japan. Known for his amazing jumping power and jiggly, almost convulsive movements, Funasshi bounced his way into the hearts of the Japanese people. He was joined by six other bizarre mascots, including the snarling half melon, half bear character from Hokkaido and a chubby dolphin from Kagawa Prefecture, for the announcement of the election results on August 6.

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Yamagata fireworks show to introduce new mascot, Hanapon the halo of exploding cherries!

This 14 August, Yamagata City will be holding its 34th Yamagata Fireworks show, one of the biggest in the Tohoku area. This year the festivities will be represented by Hanapon, the new yuru-kyara (costumed mascot) on the very crowded block.

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Teruhiko stirs up controversy on the net and makes a mean yakisoba

The yuru-kyara world watches with a cautious eye as recent unofficial mascot Teruhiko has been steadily building a fan base online. This slightly emo looking mascot character operating out of Hakodate has been winning over hearts with his cooking tips.

However, Teruhiko has a dark side that occasionally appears in impassioned tweets that threaten to undermine the otherwise diplomatic and squeaky clean world of people in puffy costumes.

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