sanuki udon

Kagawa Prefecture holds ultra-udon marathon for those who love running, and noodles

Normally feel a bit peckish during an ultra-marathon? Then stop for some udon noodles, six times!

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Japanese ad campaign shows how to stop babies crying – by slurping udon noodles

These crying babies are immediately calmed by the sound of slurping, which is said to sound similar to noises heard in the womb.

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