If you went to your town council meeting in your country and told them you wanted to make a cutesy mascot to represent your city, you’d probably get a few smirks from the council members. If you further told them that the character would be androgynous and hardly recognizable as any particular animal, you’d get a few laughs. Then, if you told them it didn’t even need to have a mouth, that it could be frumpy and clutsy, and that this could be a main draw to your town, you’d have been laughed out of the town hall right then and there.
But this is Japan, where characters are biiiig business. The Japanese have taken the concept of Mickey Mouse, Snoopy and The Muppets to a whole new level. With huge success. And now, one junior high school student is hoping to tap into the power of the mascot character to achieve something far more noble trying to get rich: reviving her community and bringing much-needed tourism to the tiny island on which she lives. But she needs your help.
This, RocketNews24 reader, is your chance to get involved in Japan’s mascot frenzy! Submit a character idea to represent this small Japanese island–and who knows, maybe your idea will be chosen! Interested? Read on!




7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Is it rude to sing along at concerts in Japan? We ask a pro musician for his take
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
An extremely simple trick to spice up plain rice for a refreshing, citrusy summer treat
The 10 best day trips from downtown Tokyo【Survey】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Is this the most relaxing Starbucks in Japan?
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Take a look inside the Future Train, a unique new restaurant diner and cafe in Kyoto
Boys’ love at the temple? Sensual ikemen art that raised eyebrows in Japan now set to be removed
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Starbucks Japan releases new zodiac chilled cup drink for 2026
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Street Fighter Hadouken Churros to be launched and eaten in Tokyo, Okami pudding on offer too
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Is this the most relaxing Starbucks in Japan?
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Take a look inside the Future Train, a unique new restaurant diner and cafe in Kyoto
Boys’ love at the temple? Sensual ikemen art that raised eyebrows in Japan now set to be removed
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Japanese Cabinet to officially announce new romanization spelling recommendation next week
Power up like Godzilla with new limited-edition Godzilla Energy Drink
Ranma 1/2 Cafe opening in three Japanese cities, features food with transformable flavors
Three kotatsu-boosting items to turn your home into a toasty fort against winter’s cold
Large amount of supposed human organs left in Osaka marketplace