
Social and mobile games are enjoying a strong presence at this year’s Tokyo Game Show, with social game giants GREE and gloops occupying some of the largest exhibit spaces in the venue.
But it’s not just Japanese companies throwing their weight around on the mobile floorspace: Korean online game developer WeMade Entertainment, known in Asia for their popular MMO series The Legend of Mir, is showing six new Japanese-language titles for iOS and Android devices to build anticipation for their full-scale entrance into the Japanese mobile game market later this year.
Bored of the repetitive tap-based social card games, I decided to spend some time with WeMade to see if the Korean developer was bringing anything new to the table.
Taking a quick walkthrough the six-station booth, I noticed that most of the titles were all simulation social games with a heavy emphasis on resource-management, similar to the system used in Farmville.
Most of the games also seemed to be aimed towards a young female audience, employing heavy use of adorable super-deformed characters and bright color schemes.

Social “island-building” game, Lolipop★Island
Only able to bear exposure to high levels of cute for short intervals, I allotted about 5 minutes each to the more cutesy games, running a kingdom filled with loyal animal inhabitants in PokePet Kingdom (Pet Island in English), building my own dream island in Lolipop★Island (Viking Island in English), enjoying the slow life on my European-style farm in Country Town, and managing my own café (complete with maid uniforms) in Café de Collection.
Each of these titles felt largely the same: build structures to generate resources, complete “quests” for rewards, expand and customize. The artwork was charming, with each sprite and structure featuring an impressive level of detail, and the games seem like they would be an enjoyable way to kill time if that’s your cup of tea, but it didn’t seem like there was anything that hasn’t been done before.
There were, however, two games that I ended up playing for the whole 15-minute duration of the demo: the Farmville-meets-Final Fantasy RPG/life sim Hero Square and Arc Sphere, a mobile MMORPG unveiled during a press event the day before Tokyo Game Show.
In Hero Square, players develop a kingdom on a small island in the sky, growing crops and building new structures. It sounds like another Farmville clone at first, but resources and revenue are used to train and equip the island’s inhabitants for some good-‘ol-fashioned RPG adventuring.
The RPG part of the game was very simple and straightforward. After training four island residents into a stereotypical team of warrior, mage, healer and archer, I led them off the safety of our island and into the first forest-themed dungeon. Monsters roam around on the dungeon map but bump into them and your heroes are taken to an isometric field. Battles use an ATB system and while you can change the team’s placement on the map, there wasn’t very much strategy involved.
Of course, this was just the first dungeon and WeMade representatives told me that battles become more strategic as you advance and unlock new skills and classes. Furthermore, it seems that you can lead your party of heroes to war with friends for control over neutral lands to establish colonies, which yield resources and everlasting glory for your island.
The MMORPG, Ark Sphere, takes itself much more seriously than the other titles, ditching the cutesy art style and simulation elements. The controls were fairly intuitive, with spells and skills activated by pressing buttons along the bottom of the screen and drawing slashes or circles around your character. Mastering the dodge move was a little difficult, however, and while the demo I played was on a tablet, I imagine it would be even more difficult to control on a smartphone.
The gameplay felt like a typical tap-controlled overhead adventure RPG, but WeMade claims confidence that Ark Sphere will “open a new page in mobile gaming,” so perhaps I just didn’t have enough time to really get into it.
Overall, every game in the lineup felt extremely polished and while many of the gameplay elements are the same, the thematic variety between the titles suggests WeMade is hoping to offer something for everyone. The games will be free-to-play in Japan, and while there will be plenty of options for in-game transactions, WeMade promises that it won’t impose excessive restrictions on players who don’t spend extra money.
The on-site representative I spoke with said they are planning on releasing English-versions of all six games in the near future, so be sure to keep an eye out if any of the above titles caught your interest; while not all of WeMade’s games might not knock you off your feet with originality, they’re sure to please you with quality.
Photos: RocketNews24, WeMade Entertainment
■Hero Square
■Arc Sphere
■PokePet Kingdom
■Lolipop★Island
■Country Town
■Cafe de Collection












New cherry blossom party picnic essential: This super-handy folding cardboard table
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
10 awesome Tokyo cherry blossom festivals and experiences for this year’s sakura season
Why you should be adding Calpis to your beer in Japan
New cherry blossom party picnic essential: This super-handy folding cardboard table
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
10 awesome Tokyo cherry blossom festivals and experiences for this year’s sakura season
Why you should be adding Calpis to your beer in Japan
Mister Donut wows matcha lovers in Japan with new Dora Matcha doughnuts
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Japanese restaurant serves meals to diners via a moving steam locomotive train
5 ways for foreign girls to attract Japanese guys
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Mister Donut wows matcha lovers in Japan with new Dora Matcha doughnuts
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Japanese restaurant serves meals to diners via a moving steam locomotive train
5 ways for foreign girls to attract Japanese guys
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
Our reporter tries nuikatsu for the first time, but is he too old for this otaku lifestyle hobby?
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli Rollbahn notebooks are both dynamic and subtle salutes to anime classics【Pics】
Japan’s Mos Burger discontinues old teriyaki burger and rolls out new recipe, but is it as good?
Okinawa’s new STEM Resort educational play center now open, is a kid’s colorful dreamland
Does this video about an abandoned dog leave you wiping your eyes or shaking your fist?
We try out “Chan Ramen”, an underground type of ramen popular in the ramen community