On April 9, Duskin Co., Ltd., operators of the Mister Donut franchise in Japan, announced they would be making changes to the batter and oil they used for their product in order to better bring out the original taste of the donuts themselves. This is the first time for Mister Donut Japan to undergo a major change in ingredients since opening 41 years ago in 1971.
Amid sluggish sales, the chain is hoping the changes will help it better compete against convenience stores which are increasingly offering full lineups of western-style confectionaries. The new donuts will go on sale from the 26th at current prices.
Raw ingredients such as batter and honey will be changed for some products. A Mister Donut’s staple, the “Old Fashion”, will see changes made to the sugar and flour mix of its batter in order to improve the product’s texture. The sweetness of the honey used to glaze the Honey Dip will also be increased.
The company will use its own original oil for frying. The amount of trans fat has been decreased, and the donuts will be prepared in such a way to ensure they do not lose any of their original flavors such as raw milk. Sounds good to us!
Source: Tokyo Shimbun
Photo: CouchandFour
Japan manners debate: Is it OK to put a Mister Donut donut back on the shelf after taking it?
Mister Donut teams up with Sumikko Gurashi for the first time for adorable goods and donuts
Mister Donut turns one of its most popular doughnuts into an ice cream for a limited time
Japan’s Mister Donut teams up with Disney for first time for Mickey and Minnie Sweets
Mister Donut teams up with Gion Tsujiri again, this time with Uji Matcha and Uji Hojicha flavors
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Drink vending machines disappearing in Japan as number drops to lowest in 30 years
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Why is Yoshinoya called Yoshinoya?
The world’s biggest Muji store opened in Hiroshima, and we went to check it out!
Pringles Chocolate, but with a Japanese twist, is the snack hack you should be trying right now
New Travelling Bento pouches turn your luggage into a Japanese lunch box
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Man bites woman at cherry blossom park in Japan, dies shortly after
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Beautiful snow-white doughnuts from Mister Donuts Japan — can you guess what flavors they are?
Doughnut Sandwich Taste Test Round 2 — This time it’s a Mos Burger and Mister Donut creation!
Mister Donut and Gion Tsujiri bring hojicha heaven to Japan with these latest additions
Donuts with seaweed and soy sauce — Is Japan’s Mister Donut idea too Japanese for its own good?
Mister Donut releases Pokémon doughnuts in Japan for a limited time