
Have you ever walked by, say, a fried chicken restaurant that had a chicken mascot and been slightly disturbed by the implications of a food-themed character? If you eat the chicken there, aren’t you essentially killing the mascot? And why on earth is he so happy about it?
Japan is full of stuff like this. Pigs selling tonkatsu, chickens shucking poultry, dumplings who dream of being eaten by grandma. And now, Sanrio – famous for giving birth to everybody’s favorite mouthless kitty – is jumping on the food character bandwagon with this odd mascot with an edible head made out of grilled fish.
Kirimi-chan, presumably named such on the assumption you won’t devour something you know on a first name basis, is the lead character of Sanrio’s new line of bizarre food-slice-people. There are several other fish variations, as well as Rosu-chan – with a slice of ham for a head – and Kamaboko-chan, whose head is made out of molded fish paste.
The Japanese Internet is absolutely – ahem – eating up the new characters, who actually won first place in a Sanrio contest to pick the cutest of a whopping 20 different edible mascots:
“Kirimi-chan is so cute!”
“I love (to eat) Buri-kun!”
“Kirimi-chan looks delicious.”
“I love Kirimi-chan. I want her.”
Okay, so those comments are… actually a little creepy. But Kirimi-chan has them all beat with possibly the creepiest of one-liners ever uttered by an animated character:
▼ “Please grill me thoroughly.” *horf*



Costume of Sanrio’s newest character lets you look like a fish without smelling like one
It’s alive! Someone made a real-life version of Sanrio’s bizarre fish head mascot
Human knights who fight for Lords Hello Kitty and Cinnamoroll? Sanrio launches fantasy franchise
Pringles teams up with Hello Kitty for new Sanrio collection in Japan
Sanrio’s newest cutsy character, an anthropomorphic salmon fillet, set for major debut, grisly death
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
Lawson convenience stores sell a mega katsu sando, and there’s a hack to get it cheap in Japan
Cup Noodle maker Nissin teams up with thick-broth ramen chain for instant ramen rice[Taste test]
Japan has omurice chocolate, and the weirdest thing isn’t how it tastes
Yokohama restaurant serves fried axolotl, along with giant isopod, camel, and crocodile
Japanese high schools stop asking students to specify their gender on application forms
A look back on 40 years of Japanese schools banning stuff
Here’s what it’s like to recreate a late-night konbini food binge from a manga in real life
Japanese balloon jellies, or “Tengu’s Treasure”, are a very unique souvenir
This balding middle-aged fairy is one of Japan’s most unique mascot characters
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Family Mart releases huge range of cute sweets for Cat Day in Japan
Japan’s first all-matcha ramen restaurant is now open in Kyoto【Photos】
Japan’s most famous Mt. Fuji view park cancels cherry blossom festival because of overtourism
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Hello Kitty’s hilariously meta YouTube debut is a hit with netizens, earns likes and subscribers
The Cakes at Seoul’s Hello Kitty Cafe Are So Cute, You’ll Feel Bad Mutilating the Face of the World’s Most Beloved Cat
Preserved Hello Kitty fetus helps you explain to the little ones where Hello Kitties come from
We visit the Hello Kitty theme park to eat an adorable Sanrio meal
Fluffy Hello Kitty complimentary cup sleeves lead promotional Kitty lineup at Lawson
Happy Birthday, Hello Kitty!
Salmon-flavored Puccho candy – disgusting or delightful? 【Taste test】
Those freaky Hello Kitty contact lenses are back, and this time she brought friends!
Hello Kitty isn’t a cat!? We called Sanrio to find out!
Hello Kitty and her Sanrio pals are collaborating with a notoriously bloody horror anime series
Here’s wishing you a Happy 40th, Hello Kitty!!
Hello Kitty doesn’t have a mouth, so how does she video chat with fans? We find out!
Hello Kitty now makes 90% of her money abroad
Ready, set… woomy! Sanrio new character collaboration poll starts, featuring Splatoon 2 and more
Hello Kitty teams up with Indian action movie RRR for RRR x Sanrio Characters merch line and shop
Hello Kitty gets busy again — this time collaborating with an iconic manga character!
Leave a Reply