As an American living in Japan, I often get asked, “Do you miss McDonald’s?” This always strikes me as a strange question, as living near downtown Tokyo puts me in closer proximity to more outlets of the Golden Arches than I ever had growing up in the suburbs of Los Angeles.
Plus, it’s a little hard to get homesick for McDonald’s when you’ve got access to mouth-watering okonomiyaki and sushi joints, not to mention delicious Indian and Chinese restaurants. Being surrounded by the culinary delights of Asia means it takes something pretty special to coax you into a Big Mac run.
McDonald’s cashiers in Taiwan dressing up in frilly pink maid outfits definitely qualifies.
The dissemination of Japan’s maid café culture seems to be far from over, as on December 24 customers at the McDonald’s branch in front of Taipei Station had their orders taken by dolled-up girls in anime-style maid outfits.
Not only did the cashiers have model-quality looks, their outfits were officially sanctioned by McDonald’s Taiwan, a revelation that means the corporation just might be our god now. Since we haven’t been able to get away from work long enough to make a pilgrimage affirming our new faith yet, we’ve had to settle for religiously reviewing videos of the frilly phenomenon which have been posted by diners on the Internet.
The ribbon-accented outfits aren’t the only thing inspired by the maid cafes that have proliferated in Japan over the last decade. As has become the norm for maid-based dining, customers are referred to as “Master,” with the pretty-in-pink cashiers handing over burgers while chiming, “Master, I have finished preparing your order.”
Predictably, the McMaids proved to be a big hit, with Taiwanese Internet users singing their praises.
OK, that settles it. Lunch at McDonald’s today.
What branch is this? Someone give me directions!
What an awesome Christmas present.
Some of the girls have white socks, and others have black. I really like the variety!
Can we get one to-go?
▼ There’s even a maid with pigtails, for maximum cuteness
Unfortunately, the world’s biggest hamburger chain hasn’t decided to institute the maid uniform at all of its locations worldwide, or even all of them in Taiwan, for that matter. According to Taiwanese media outlet ET Today, the outfits are part of an annual competition among McDonald’s branches in the country.
Between December 27 and 31, the cashiers at competing restaurants dress up in costumes of their choosing. Oddly enough, the winner isn’t chosen by which branch sells the most on their day in special duds, but rather by a panel of McDonald’s managers, with the winning team receiving an unspecified prize.
The Taipei Station branch jumped the gun just a little in performing a dry run of its maid outfits on December 24. For those of your who didn’t spend your Christmas Eve in Taiwan’s capital, or those of you who did but opted for more gourmet dining, the McDonald’s maid outfits will make their second and last appearance on December 31.
We recommend heading over well before you get especially hungry. Fast food or not, we have a feeling the lines are going to be very long on New Year’s Eve.
Sources, images: YouTube, ET Today
[ Read in Japanese ]

McDonald’s Taiwan serves up fast food with cat ears, schoolgirl uniforms and a salute!
McDonald’s Japan’s Nintendo Happy Meal toys are here, and we’ve got the whole set!【Photos】
China McDonald’s Finally Brings Curly Fries to The Asian Masses
Blink and you’ll miss what riled racists in this Japanese McDonald’s ad 【Video】
We fall in (and out) of love with McDonald’s new Diner Double Beef burger
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
New 7-Eleven sandwich goes viral in Japan, but is it everything it’s cracked up to be?
Schoolkids learn life skills through shopping field trips at street markets in Kochi Prefecture
Man bites woman at cherry blossom park in Japan, dies shortly after
Japanese manhole lid raises eyebrows with fertility god symbol that looks like… well, you know
Many foreign tourists not picking up, paying for their orders at 100-year-old Tokyo sweets shop
Foreign man arrested for walking on Shinkansen tracks, claims he was on the run from yakuza
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Stay in a Tokyo hotel with a train driver’s seat in the room
We suspected this Japanese cable car was an overpriced tourist trip, but we underestimated it
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Tokyo teahouse serves up a sakura matcha dessert you won’t find anywhere else
Totoro Fund line of beautiful artwork and apparel lets you help the real-world Totoro Forest
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Rumors say this is Japan’s very best McDonald’s branch, but what makes it special?[Taste test]
McDonald’s Japan releases Doraemon anime movie Happy Meal toys, and we’ve got the whole set【Pics】
Tired of apple? McDonald’s Japan now has anko sweet red bean pies
McDonald’s Japan announces Evangelion burger line, releases crazy anime video for them【Video】
We Sample Traditional Portuguese Cuisine… at McDonald’s
Hello Kitty’s new McDonald’s Japan Happy Meal items are here, and we’ve got them all to show you【Pics】
We made the biggest burger possible at McDonald’s Singapore’s “Create Your Taste” kiosk!
We caught the Angry Birds limited-time menu at McDonald’s Singapore!
Dragon Quest Burgers and Slime drinks are coming to McDonald’s Japan【Video】
McDonald’s Japan adds Hitokuchi Churros to its menu (sharing optional)
We answer the age old question: How many McDonald’s fries can one person stuff into their mouth in one sitting?
In wake of meat scandal, McDonald’s Japan losing not only customers, but employees, too
Evangelion and McDonald’s Japan launch first-ever collaboration with transforming figures【Video】
McDonald’s Japan branch wants employees to literally smile for the cameras recording their faces
Japanese-style curry rice coming to McDonald’s Japan? Mysterious tweet has fans’ fingers crossed