
Last weekend I was at a department store in Tokyo, and since Valentine’s Day is coming up, the confectionary section was packed with candy makers hawking limited-edition chocolates for the romantic holiday. As I looked at all the sweetness on display, though, something struck me.
In Japan, women give chocolate to the special guy in their life, but the aesthetics are still entirely feminine. I saw dozens of candies shaped like hearts, ribbons, and even teddy bears and other cute woodland animals.
While the craftsmanship was impressive, none of the designs were the sort of things men actually want for themselves, especially when they could have these awesome Final Fantasy chocolates instead.
Developer Square Enix is offering three different sets of Final Fantasy chocolates, all based on the popular seventh installment in the series. The top of the heap is the five piece Final Fantasy VII Materia chocolate, modeled after the magical power-granting materia orbs used by the player’s party in its quest to save the world. At 3,000 yen (US$28.85) the set doesn’t come cheap, but that price does get you five different flavors of chocolate, plus the undying gratitude of your game-loving Valentine.
If the sticker shock on the materia set is a bit much for you, there are alternative Final Fantasy chocolates that don’t require you to spend 10 hours killing dragons (or working overtime) to acquire the wealth necessary to purchase them. The five-piece Advent Children set includes designs such as protagonist Cloud’s wolf motif and the logo of the sinister Shinra Corporation for 2,000 yen. While it doesn’t have quite the impact of the materia set, the more traditional design does make it more likely the recipient will actually eat them. With the materia set, there’s the definite risk that your boyfriend will just display it proudly on the shelf next to his Tifa figurine until both are overrun with ants.
Easier still on the wallet is the three-piece Advent Children, which goes for 1,400 yen.
All three sets are available at Square Enix’s official merchandise shop, Artnia, in downtown Tokyo.
Shop information
Artnia
Address: Tokyo-to, Shinjuku-ku, Shinjuku 6-27-30, Shinjuku Eastside Square, First Floor
東京都新宿区新宿6-27-30 新宿イーストサイドスクエア1F
Website
Open 11 a.m. – 10 p.m.
Closed Thursdays
Sources: Hachima Kiko, News 2U
Images: News 2U



Final Fantasy café puts spirits within you with materia cocktails, chocolate buster swords
Final Fantasy VII silicone mold lets you make Buster Sword chocolates, ice cubes in your freezer
New Final Fantasy VII Remake version coming, brings ninja girl Yuffie to Midgar【Video】
Final Fantasy director says what he doesn’t want to be part of video game series going forward
Final Fantasy Chocobo and Dragon Quest Slime street sweets on sale in Tokyo【Taste test】
Family Mart unveils new Japanese bread that elevates convenience store food to mocchiri levels
McDonald’s and Gundam team up for customized anime mecha and fried chicken sandwiches[Video]
Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
New 7-Eleven sandwich goes viral in Japan, but is it everything it’s cracked up to be?
Schoolkids learn life skills through shopping field trips at street markets in Kochi Prefecture
Famous koi ponds overwhelmed with tourists throwing thousands of coins in them
How to take your home ramen to the next level by making your own chashu pork in a frying pan
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Deer that appeared in downtown Osaka gets a new home, a new name, and a lot of snacks[Video]
Häagen-Dazs releases new Green Tea sandwich in Japan for a limited time
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Tokyo teahouse serves up a sakura matcha dessert you won’t find anywhere else
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Man bites woman at cherry blossom park in Japan, dies shortly after
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
This is the best any ‘Final Fantasy’ game has ever looked
Free Final Fantasy and Dragon Quest Valentine’s cards available online from Square Enix【Photos】
Final Fantasy VII Remake cafe opens in Tokyo, and we stop by for Cloud and Sephiroth mocktails!
Final Fantasy XV is getting its own anime series and CG movie 【Videos】
We raid the new Final Fantasy restaurant on our quest for drinks, desserts, and blue ramen
“They will bounce” promises Final Fantasy director as Tifa joins fighting game cast
Tokyo’s new Square Enix Cafe is open, and we just stuffed our faces at the video game eatery
Final Fantasy XIV x Isetan collection includes moogle soap, job bracelets, and crystal candy
Real-world Final Fantasy wedding ceremony/reception plan to be offered in Japan
Final Fantasy super fan recreates the Buster Sword in a single pencil lead to salute FFVII Remake
Final Fantasy XIV suspends sales because too many people want to play it
Nissin joins up with Final Fantasy XV for awesome “Cup Noodle XV” promotion【Video】
Cloud’s Buster Sword is becoming an awesome real-world clock for Final Fantasy fans
Final Fantasy VII cafes are opening in Tokyo and Osaka to celebrate legendary game’s remake
Final Fantasy XVI’s story and primary development are finished, Square Enix hiring “final” staff