
One of Japanese confectionary maker Morinaga’s biggest hits is the Hi-Chew line. The soft, chewy candies come in a variety of fruit flavors, such as grape, strawberry, and green apple.
Morinaga also occasionally shakes things up with limited-edition flavors. Recently the special versions have been golden pineapple and pink grapefruit, but this month they’re joined by another unique offering, Super Mario Hi-Chews.
Each pack of Nintendo-inspired Hi-Chews comes with seven individually wrapped candies, in keeping with the linked Japanese snack food norms of having tons of packaging and making it easy to stop before eating the whole thing.
▼ Ordinary, non-Mario Hi-Chews
All of this begs a question, though. What do the Mario Hi-Chews taste like?
▼ We guess if we had to choose between turtle and mushroom flavor candies, we’d go with turtle, but at that point, you may as well just give up and eat some vegetables.
Actually, the flavor is listed as “soda,” which in Japanese junk food parlance means a mild citrus taste, like that of beloved popsicle Gari Gari-kun.
Also setting the Mario Hi-Chews apart are their packages, with wrappers featuring one of six special designs.
Finally, each pack comes with one of eight Mario-themed stamps. Much like annoying video game reward systems, which one you’ll get is random, though, so until you open the pack, there’s no telling if you’ll end up with heroic Mario, second fiddle Luigi, all-consuming Yoshi, known-in-Japan-as-Kinopio Toad, traditional first enemy Goomba, dark reflection Wario, kidnapping enthusiast Koopa, or desirable inanimate object Coin.
▼ Disclaimer: Collecting 100 coin stamps will not bring bearer back from the dead.
Source: Entabe
Top image: Entabe
Insert images: Exblog, Iinoda, FC2, Entabe





Hit Japanese candy Hi-Chew, famous for fruity taste, releases new flavor: Flavorless
Hi-Chew candies get revamped into ice cream sweet treats just in time for summer
Hi-Chew releases new Japanese School Lunch flavor to stimulate appetites and nostalgia
Hi-Chew is such a hit that the Japanese candy is getting its own factory in North Carolina
Toothbrush Hero! Candy Maker Plans to Fight Cavities through Video Games
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
New Totoro carabiner pouches are ready to clip/tag along with you on all your adventures[Photos]
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Japanese-style afternoon tea in this Japanese manor house outside downtown Tokyo is something special
Haikyu fan event lets you step onto the court, see what it’s like to play with the anime athletes
Pokémon hot spring footbath opening in Japan this spring
Ponyo-catching game comes to Ghibli Park anime theme park this summer
Cup Noodle’s Nissin develops space ramen, space curry rice for astronauts to eat among the stars
Suit up for video conference calls with new business pyjamas from Japan
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Injuries on stairs in Tokyo highlight an overlooked design flaw
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
International-hit candy Hi-Chew adds English to in-Japan logo, makes it bigger than the Japanese
Chilled, green tea, sweet potato and more mark 40 years of Japan’s Hi-Chew candy
Japanese candy Hi-Chew says a heartfelt, ridiculous goodbye as it retires Green Apple flavor【Vid】
Do Hi-Chew-flavor Hi-Chews have a reason to exist?【Taste test】
RocketKitchen makes a giant Hi-Chew candy from over 1,400 Hi-Chew pieces!
Enjoy the taste of 1-UP and invincibility stars with new Lotte Super Mario gum
Nintendo’s Super Mario becomes Super Jerk thanks to figure defect
What does this Japanese candy have to do with the Red Sox? Quite a lot, actually
Nintendo confirms that yes, Mario is punching Yoshi in the back of the head in Super Mario World
One thing about Super Mario that you probably had totally wrong
Princess Peach approves new Super Mario beauty products
Super Mario and Baskin-Robbins release a power-up ice cream collection in Japan
Super Mario and Baskin-Robbins Japan collab returns for 2024 with new flavor, goods, and more
The more you know Mario: The unusual Japanese names of Nintendo’s Super Mario characters
Japan getting special spring caramel flavor, but this time it’s not sakura
Suntory x Super Mario collaboration creates a clever way to transform into Mario【Videos】