
Last year, our intrepid Japanese correspondent, Mr. Sato, basked in the limelight as he became the first person in Japan to buy a Docomo iPhone 5S. Now, with the new iPhone 6 and 6 Plus going on sale, he’s determined to capture another five minutes of fame, so he’s been camping out in front of the Docomo store in Tokyo’s downtown Marunouchi district since four days ago.
Lining up so early meant a lot of lonely downtime, but recently Mr. Sato’s day was brightened when a young lady asked him for his autograph! At least, it was brightened for a moment, before he learned the sobering secret behind her request.
We’re going to turn things over to Mr. Sato himself to describe what happened, after a brief self-introduction:
I’m a middle-aged guy. It might sound kind of weird to say this about yourself, but aside from having kind of a unique face, I don’t really have any saving grace. What’s more, my face isn’t necessarily interesting in a good way, and it makes some people feel uncomfortable or disgusted.
But even for a guy like me, if you live long enough, something good will happen, even if it’s a little thing…While I was lined up waiting for the launch of the iPhone 6 Plus, someone asked me for my autograph! And it was a girl!
▼ Mr. Sato as he ordinarily appears: crushingly alone.
On the evening of September 17, she appeared, asking, “You’re Mr. Sato, aren’t you?” I told her I sure was, and she slowly pulled out the thick, square card people use to ask for autographs in Japan. “Can I ask you to sign this for me?” she said.
▼ We can’t see her face, but hey, her clothes are definitely cute!
“Whoa, hold on!” I thought. “I’m no star!” Really, I was overwhelmed, and her request made my heart dance with joy.
But then we talked a little more, and she told me she didn’t want the autograph for herself. A guy she knew asked her to get it for him, and that was why she’d come.
What the heck, it’s for a guy? I already know I’ve got some fans who’re middle-aged dudes like me…
As soon as I heard the truth, I was filled with disappointment. If you’re a middle-aged dude like me, you should be able to understand. Damn it all…
Too bad, Mr. Sato. But to his credit, our reporter was still willing to sign the card for his anonymous Y-chromosome bearing fan. And hey, this is the very first time he’s been asked for his signature! Who knows, maybe someday some nice young lady will ask him without being prodded into it by some other dude.
▼ In the meantime, we’re still wondering whether it was a lack of experience or seething jealousy that caused him to screw up writing the date.
Photos: RocketNews24
[ Read in Japanese ]



Our reporter Mr. Sato becomes first Japanese buyer of a Docomo iPhone5S!
Mr. Sato retires from being the first person in Japan to buy iPhones, watches this guy instead
The cops kick Mr. Sato off the street during his attempt to wait on sidewalk for the new iPhone
Requiem for a smartphone buyer: Mr. Sato gets no iPhone X but has a new lease on life
“Don’t we have photos of Mr. Sato with a new iPhone?” “No, he spent two days at the wrong store.”
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Asakusa’s Yoi no Yoi bar crawl is one of Tokyo’s best local nights out
Sanrio changes Hello Kitty lead designer for first time in 46 years
Burger King releases its first-ever “buns-free” burger in Japan
Which Japanese beef bowl chain’s near-identical demon grater onioroshi ponzu gyudon is the best?
Is a snow day the perfect day to beat the crowds at a popular ramen restaurant? [Experiment]
Man arrested in Japan after leaving car in coin parking lot for six years, racking up three-million-yen bill
Satisfy your sweet tooth with cheesecake and more all-you-can-eat sweets at Cheese Garden
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
A look back on 40 years of Japanese schools banning stuff
New Family Mart cinema opens inside Japanese airport
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Mr. Sato does not buy an iPhone7, calls this year’s Docomo release ceremony “f***ing s**t!”
Mr. Sato shows up in costume, is the first to purchase an iPhone 6 Plus, meets Ken Watanabe AGAIN
Mr. Sato returns to the line, waits three nights for an iPhone 11
Your turn, Samsung – Mr Sato returns the Ice Bucket Challenge to Korea’s electronics giant【Video】
The last of the Mohican-hairstyle-wearing people still lining up for iPhones
Mr. Sato comes out of retirement to wait for the iPhone X three days in advance
SoraNews24’s Mr. Sato reveals the shocking truth: He’s not really Mr. Sato!
We attend the official release ceremony for the new iPhone 11 in Japan
iMakeover: Can a haircut turn Mr. Sato into Steve Jobs?
Mr. Sato goes on a date with an idol, unleashes his secret weapon: canned rum
Mr. Sato asks the police how he can avoid getting hassled by them
Mr. Sato appears in a French photo album without his consent, goes mad with desire for vengeance
Have you ever wondered what kind of smartphone Shaolin monks want?
We test our iPhone’s new protective sheet against the legendary sword Excalibur
Haters gonna hate: Japanese RN24 writer claims Mr. Sato is trash, but we’re not buying it
Leave a Reply