
Last year, our intrepid Japanese correspondent, Mr. Sato, basked in the limelight as he became the first person in Japan to buy a Docomo iPhone 5S. Now, with the new iPhone 6 and 6 Plus going on sale, he’s determined to capture another five minutes of fame, so he’s been camping out in front of the Docomo store in Tokyo’s downtown Marunouchi district since four days ago.
Lining up so early meant a lot of lonely downtime, but recently Mr. Sato’s day was brightened when a young lady asked him for his autograph! At least, it was brightened for a moment, before he learned the sobering secret behind her request.
We’re going to turn things over to Mr. Sato himself to describe what happened, after a brief self-introduction:
I’m a middle-aged guy. It might sound kind of weird to say this about yourself, but aside from having kind of a unique face, I don’t really have any saving grace. What’s more, my face isn’t necessarily interesting in a good way, and it makes some people feel uncomfortable or disgusted.
But even for a guy like me, if you live long enough, something good will happen, even if it’s a little thing…While I was lined up waiting for the launch of the iPhone 6 Plus, someone asked me for my autograph! And it was a girl!
▼ Mr. Sato as he ordinarily appears: crushingly alone.
On the evening of September 17, she appeared, asking, “You’re Mr. Sato, aren’t you?” I told her I sure was, and she slowly pulled out the thick, square card people use to ask for autographs in Japan. “Can I ask you to sign this for me?” she said.
▼ We can’t see her face, but hey, her clothes are definitely cute!
“Whoa, hold on!” I thought. “I’m no star!” Really, I was overwhelmed, and her request made my heart dance with joy.
But then we talked a little more, and she told me she didn’t want the autograph for herself. A guy she knew asked her to get it for him, and that was why she’d come.
What the heck, it’s for a guy? I already know I’ve got some fans who’re middle-aged dudes like me…
As soon as I heard the truth, I was filled with disappointment. If you’re a middle-aged dude like me, you should be able to understand. Damn it all…
Too bad, Mr. Sato. But to his credit, our reporter was still willing to sign the card for his anonymous Y-chromosome bearing fan. And hey, this is the very first time he’s been asked for his signature! Who knows, maybe someday some nice young lady will ask him without being prodded into it by some other dude.
▼ In the meantime, we’re still wondering whether it was a lack of experience or seething jealousy that caused him to screw up writing the date.
Photos: RocketNews24
[ Read in Japanese ]



Our reporter Mr. Sato becomes first Japanese buyer of a Docomo iPhone5S!
Mr. Sato retires from being the first person in Japan to buy iPhones, watches this guy instead
The cops kick Mr. Sato off the street during his attempt to wait on sidewalk for the new iPhone
Requiem for a smartphone buyer: Mr. Sato gets no iPhone X but has a new lease on life
“Don’t we have photos of Mr. Sato with a new iPhone?” “No, he spent two days at the wrong store.”
All Lotteria fast food restaurants in Japan to close by the end of March
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
These are Tokyo train lines people most want to live along【Survey】
We taste the Adult Cream Pie from McDonald’s Japan
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Tokyo pub explicitly soft-bans customers older than 39 from entering
Japan super budget dining – What’s the best way to spend 1,000 yen at McDonald’s?
Japanese woman stumbles on the power of the infamous “gaijin seat” phenomenon during flight
New adults go wild at Seijinshiki Coming-of-Age ceremony in Kitakyushu, Japan 【Photos】
Forget dog-earing and bookmarks that fall, make your own easy origami bookmark instead!
Japan releases first official sakura cherry blossom forecast for 2026
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Visiting Japan’s Gyarados Pokémon park in the city with a special connection to Magikarp【Photos】
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Japanese vending machine serves up unique drinks at four Tokyo train stations
10 times to avoid traveling in Japan in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Mr. Sato does not buy an iPhone7, calls this year’s Docomo release ceremony “f***ing s**t!”
Mr. Sato shows up in costume, is the first to purchase an iPhone 6 Plus, meets Ken Watanabe AGAIN
Mr. Sato returns to the line, waits three nights for an iPhone 11
Your turn, Samsung – Mr Sato returns the Ice Bucket Challenge to Korea’s electronics giant【Video】
The last of the Mohican-hairstyle-wearing people still lining up for iPhones
Mr. Sato comes out of retirement to wait for the iPhone X three days in advance
SoraNews24’s Mr. Sato reveals the shocking truth: He’s not really Mr. Sato!
We attend the official release ceremony for the new iPhone 11 in Japan
iMakeover: Can a haircut turn Mr. Sato into Steve Jobs?
Mr. Sato goes on a date with an idol, unleashes his secret weapon: canned rum
Mr. Sato asks the police how he can avoid getting hassled by them
Mr. Sato appears in a French photo album without his consent, goes mad with desire for vengeance
Have you ever wondered what kind of smartphone Shaolin monks want?
We test our iPhone’s new protective sheet against the legendary sword Excalibur
Haters gonna hate: Japanese RN24 writer claims Mr. Sato is trash, but we’re not buying it
Mr. Sato went to Ganguro Cafe and discovered his beautiful inner gyaru 【Pics】
Leave a Reply