
If you’ve been living under a rock for the past year or two, you might have missed a significant change taking place in Japanese popular culture. What are we talking about? Why, adorable collectible monster franchise Youkai Watch, of course! The Youkai Watch series, which comprises manga, anime and video games has been steadily and skilfully easing itself onto the comfy throne once monopolized by Pokémon. Kids are going crazy for it, adults are being driven crazy over it, and poor old Pikachu and pals are being seriously left in the dust. Now, Youkai Watch has pulled off another victory over Pokémon by stealing its role as McDonald’s go-to calendar star.
The devastating (well, to fans of Pokémon) news comes via Twitter, where a user shared a snap of a poster advertising McDonald’s Original Youkai Watch calendar for 2015. That’s twelve months of Jibanyan, Whisper, Nogappa and the rest! (And none for Ash Ketchum, bye.)
マクドナルドのカレンダー毎年ポケモンだったのについに今年から妖怪ウォッチになってて笑う pic.twitter.com/XFhgmo20wW
— うぼあ (@supaida_maltu) October 29, 2014
So, will kids across Japan be flinging their sodas and nuggets in the air in frustration at the loss of the yearly Pokémon calendar they’ve come to expect? Hmm, given the enormous popularity of Youkai Watch and all its associated trinkets and doodads, we’re expecting the opposite – huge lines of excited kids desperate to get their hands on this newest piece of monster merchandise! And who knows? Maybe they’ll stick around for some free nuggets, too?
Source: Jin115.com
Main image: ©Evie Lund/RocketNews24

Facing obscurity, Pikachu smuggles himself in a Youkai Watch UFO catcher bag
McDonald’s Japan offers Yo-Kai Watch cards with Happy Meals, traffic jams and giant lines ensue
Jibanyan, Japan chooses you! Pikachu trampled beneath paws of Youkai Watch mascot
Pokémon McFlurry coming to McDonald’s Japan for a limited time
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Howl’s Moving Castle’s scene-stealing dog is here to clean your home as a plushie mop
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Pringles Chocolate, but with a Japanese twist, is the snack hack you should be trying right now
McDonald’s and Gundam team up for customized anime mecha and fried chicken sandwiches[Video]
Starbucks Japan opens new Kyoto store in Place of Scenic Beauty
Buddhist monks in Japan preparing to hold funeral service for thousands of stuffed animals, dolls
Expensive Japanese nail clippers: Are they worth it?
New Travelling Bento pouches turn your luggage into a Japanese lunch box
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Man bites woman at cherry blossom park in Japan, dies shortly after
Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
Can a downtown Tokyo super sento bathhouse beat a hotel for a one-night stay?
New Japanese KitKats come in sakura flavour, with poetic symbolism for success
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Yo-kai Watch starts 2018 on a gloomy note with store closings
McDonald’s adds wasabi and teriyaki sauces to their Chicken McNuggets in Japan
McDonald’s Japan to suspend sales of medium and large-size fries for one week
McDonald’s Japan may be winning back fans with Crab Croquette Burger
Cautious consumers wary of McDonald’s free McNuggets, fear of tainted chicken lingers
Shrimp nuggets returning to McDonald’s Japan menu with a special surprise
“Jibanyan, I choose you!” Does Yo-kai Watch have the power to topple Pokémon?
Donald Trump playing cards exist in Japan thanks to McDonald’s
McDonald’s Japan updates children’s Happy Meals to be more inspiring and nutritionally sound
Net users recoil as McDonald’s Japan’s new “Mogumogu” chicken veggie burger hits kids’ menu
McDonald’s Japan releases special fukubukuro lucky bag for 2019
Pikachu Happy Meal toys arrive at McDonald’s, provide electrifying fun for the whole family
Pokémon GO can wait while we play with these new Happy Meal toys from McDonald’s Japan
Japan’s kids love game series Yo-Kai Watch, and one fan says it’s because grownups don’t
We try the new Pikachu McFlurry from McDonald’s Japan