
If you’ve been living under a rock for the past year or two, you might have missed a significant change taking place in Japanese popular culture. What are we talking about? Why, adorable collectible monster franchise Youkai Watch, of course! The Youkai Watch series, which comprises manga, anime and video games has been steadily and skilfully easing itself onto the comfy throne once monopolized by Pokémon. Kids are going crazy for it, adults are being driven crazy over it, and poor old Pikachu and pals are being seriously left in the dust. Now, Youkai Watch has pulled off another victory over Pokémon by stealing its role as McDonald’s go-to calendar star.
The devastating (well, to fans of Pokémon) news comes via Twitter, where a user shared a snap of a poster advertising McDonald’s Original Youkai Watch calendar for 2015. That’s twelve months of Jibanyan, Whisper, Nogappa and the rest! (And none for Ash Ketchum, bye.)
マクドナルドのカレンダー毎年ポケモンだったのについに今年から妖怪ウォッチになってて笑う pic.twitter.com/XFhgmo20wW
— うぼあ (@supaida_maltu) October 29, 2014
So, will kids across Japan be flinging their sodas and nuggets in the air in frustration at the loss of the yearly Pokémon calendar they’ve come to expect? Hmm, given the enormous popularity of Youkai Watch and all its associated trinkets and doodads, we’re expecting the opposite – huge lines of excited kids desperate to get their hands on this newest piece of monster merchandise! And who knows? Maybe they’ll stick around for some free nuggets, too?
Source: Jin115.com
Main image: ©Evie Lund/RocketNews24

Facing obscurity, Pikachu smuggles himself in a Youkai Watch UFO catcher bag
McDonald’s Japan offers Yo-Kai Watch cards with Happy Meals, traffic jams and giant lines ensue
Jibanyan, Japan chooses you! Pikachu trampled beneath paws of Youkai Watch mascot
Pokémon McFlurry coming to McDonald’s Japan for a limited time
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Mister Donut wows matcha lovers in Japan with new Dora Matcha doughnuts
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
10 awesome Tokyo cherry blossom festivals and experiences for this year’s sakura season
Expo 2025 mascot Myaku-Myaku to release tastefully erotic photo book
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Studio Ghibli adds new anime tumblers to its cool streetwear brand in Japan
Godiva now makes tofu in Japan, and sakura chocolate tofu too![Taste test]
Umamusume food and drinks dash into real world at Family Mart convenience stores[Taste test]
How to properly eat a traditional Japanese tonkatsu meal
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Yo-kai Watch starts 2018 on a gloomy note with store closings
McDonald’s adds wasabi and teriyaki sauces to their Chicken McNuggets in Japan
McDonald’s Japan to suspend sales of medium and large-size fries for one week
McDonald’s Japan may be winning back fans with Crab Croquette Burger
Cautious consumers wary of McDonald’s free McNuggets, fear of tainted chicken lingers
Shrimp nuggets returning to McDonald’s Japan menu with a special surprise
“Jibanyan, I choose you!” Does Yo-kai Watch have the power to topple Pokémon?
Donald Trump playing cards exist in Japan thanks to McDonald’s
McDonald’s Japan updates children’s Happy Meals to be more inspiring and nutritionally sound
Net users recoil as McDonald’s Japan’s new “Mogumogu” chicken veggie burger hits kids’ menu
McDonald’s Japan releases special fukubukuro lucky bag for 2019
Pikachu Happy Meal toys arrive at McDonald’s, provide electrifying fun for the whole family
Pokémon GO can wait while we play with these new Happy Meal toys from McDonald’s Japan
Japan’s kids love game series Yo-Kai Watch, and one fan says it’s because grownups don’t
We try the new Pikachu McFlurry from McDonald’s Japan