The vagaries of reading in Japanese mean that often the same text or numbers can be said a variety of ways. For example, some of the many readings for 2 and 9 and “ni” and “ku,” which combine to form niku, the Japanese word for “meat,” which is how November 29 became known in some circles as Meat Day. Going from the carnivorous to the carnal, 8 can be read as “hai,” making both November 28 and February 8 observed as Knee-High Socks Days.
Sometimes, though, you don’t need pun-filled pronunciations for an excuse to start a pseudo-holiday. Writing November 11 all in numerals gets you 11-11, and all those vertical lines look to some like a handful of enticing Pocky sticks. And so, this week Japan celebrated Pocky Day by not only devouring boxes of the stuff, but by turning the chocolate-covered treats into works of physical and photographic art.
Just in case you’ve never had the pleasure of eating Pocky, here’s what one looks like.
As you can see, a single stick isn’t that big, so they’re sold in boxes.
▼ This store in Kumamoto Prefecture is all set for Pocky Day, with the help of regional mascot Kumamon.
https://twitter.com/milano_to/status/531942598076674048This allows you to extend the length of your snack time, share with friends, or build ridiculously tall structures out of them.
ある意味ポッキーゲームだよね pic.twitter.com/jR7JBToqJm
— 冷奴 (@5533) November 11, 2014
Actually, Pocky shares its day of honor with Pretz, its corporate cousin. Salty Pretz is roughly the same size and shape as Pocky, but not being covered in chocolate means it’s marginally healthier, while being no less effective a building material.
▼ Still, we wouldn’t recommend eating this many in one sitting.
https://twitter.com/gabugabu35000/status/531983098229960704Pocky is loved by both young and old in Japan. As a matter of fact, some bars even include it on their snack menus alongside nuts and dried fruit, although they usually don’t use it to build cages for bottles of liquor, like the makers of Nikka Whiskey did.
【タイトル】
— ニッカウヰスキー【公式】 (@nikka_jp) November 11, 2014
~ポッキー矢倉と、わし~
#ポッキー1111 pic.twitter.com/m0QCgkEiJs
Enough people were inspired to create Pocky architecture that a few even added artistic flourishes. Instead of the simple boxes above, this patient builder created a graceful spiral.
https://twitter.com/lococomofmof/status/531798857479225345Some of these intricate forms weren’t just decorative, but sturdy too, as shown here.
▼ Although with all the Pocky holding the box up, we’re not sure there were any left inside when this picture was snapped.
https://twitter.com/_DP1_/status/532034615272157184Not everyone chose to go big with their art projects, though. One lover of both Pocky and Pretz decided to salute the two snacks by painting their standard flavor boxes, plus their names, onto grains of rice.
【小ささの限界に挑戦!?】
— Pocky Japan (@PockyJPN) November 11, 2014
こんな細かいところまでポッキー&プリッツの日!!!
米粒1つ1つに描いてみました☆´∀`☆#ポッキー1111 #ポッキープリッツの日 pic.twitter.com/0RNpdZMWik
You don’t even have to be good with your hands to make visual Pocky magic happen. For example, here’s a bit of trick photoggraphy and digital photo editiing.
https://twitter.com/oga_kuz/status/532143257724006400Hmm…there’s something oddly ominous about mixing telekinesis and Pocky. Could these ESP-boosted snack fans be getting ready to use their powers to attack?
▼ They sure are!
さあ。ポッキーゲームの時間だ。 pic.twitter.com/5NJsnL4TFL
— おがくず (@oga_kuz) November 11, 2013
When you’re up against super-powered adversaries like this, you can never ne to protected. We’d recommend a set of medieval armor, with a full face plate.
▼ Don’t worry, this won’t interfere with your ability to continue enjoying Pocky.
諦めろ。ポッキーゲームではお前に勝ち目はない #ポッキーの日 pic.twitter.com/ihVF6ZmPnq
— バケツヘッド@4月6日甲冑模擬戦闘練習会主催 (@Baketu_head) November 11, 2014
Really, though, all this implied violence is a little ironic. Aside from its great taste, one of the things Pocky is best known for is the Pocky Game, wherein two people each put an end of a stick in their mouths, then eat their way towards a possible smooch.
▼ Excellence in finding reasons to trot out cute girls is one of Japan’s proudest cultural traditions.
https://twitter.com/renampme/status/532058036538327040And, finally, in the interest of equal time:
https://twitter.com/sodateya/status/531917654265569280Hmm, and here we thought you couldn’t have cleavage without a bra. It must be a Pocky Day miracle!
Sources: Livedoor, Hamster Sokuho

Happy Pocky Day! Celebrate 11/11 with a fistful of Pocky sticks and these awesome tweets【Pics】
We celebrate Pocky Day by sharing Japanese candy with the Maasai people of Kenya
Handsome Pocky Boy anime designs are Japan’s newest anthropomorphized sweets
Two guinea pigs accidentally find love sharing a snack on November 11th “Pocky Day” 【Video】
The battle over 11/11 is underway in Japan: Pocky vs every other business
Studio Ghibli unveils new interactive stationery dioramas that bring anime movies to life on your desk
7-Eleven Japan brings back best-selling flat croissant that became a hit on social media
Studio Ghibli composer Jo Hisaishi just set three Guinness Records
Pokémon and Polaroid reveal collaboration with adorable Pikachu and Eeveelution camera and film
Universal Studios Japan partners with manga horror master Junji Ito’s Tomie
Starbucks Japan releases two new seasonal drinks that blur the line between summer and autumn
Tokyo pub prohibits talking or keeping your phone out, only lets you drink in morning on weekends
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
New Shinkansen Supreme Class private cabins get try-before-you-ride displays at Tokyo, other stations
Japanese man arrested after pretending to be foreigner while trying to rob convenience store
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
12-year-old foreign tourist missing in Japan, police asking for help finding her [Video]
Japan’s Rabbit Island in danger of becoming Boar Island, tourists asked to follow feeding rules
Japanese gacha machine in Shibuya now sells tiny capsule terrariums
Stay at a hotel with a bed for your plushie in Japan
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
Japanese airlines set to cut fuel surcharges for international flights in September and October
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Japanese workers reveal their top five mysterious rules they wish would disappear【Survey】
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
99-year-old woman rescued while attempting to climb Mt. Fuji
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japanese companies poke fun at their own products in hilariously self-deprecating advertisements
With time and effort, a Japanese candy box becomes a ship sculpture worthy of its naval packaging
A giant 161-centimeter can of Pringles is exactly the kind of snack system we need【Photos】
Shibuya celebrates Halloween 2014 with crazy costumes and huge crowds
We try Youkai Watch Pretz “our milk flavored” snacks, now with 6% milk!
Happy Reiwa! People celebrate the first day of a new era around Japan 【Pics & Videos】
Snack time! Our team list their favorite Japanese convenience store treats
Happy Java sparrow Day! Pet owners celebrate their adorable birds on Twitter【Photos】
Happy 623 Day! A day to celebrate the Shoryuken or your own favorite anti-air move
The crazy huge crowds of Summer Comiket【Photos, videos】