
Okay, so Youkai Watch is a cultural juggernaut in Japan these days, capturing kids’ hearts and enslaving them like so many collectible youkai monsters. But despite the brilliant marketing behind the franchise (how about something exactly like Pokémon… but with… traditional Japanese Youkai?! Genius!) we’ve often thought that the concept of using a common watch as a crux to base the whole thing on seems a bit, hmm, old-fashioned. Who even wears a wristwatch anymore, when we all have the time displayed on our various smartphones and other electronic devices? Well, it seems that the people pulling the strings have now decided to switch their merchandising focus from watches to tablets, taking inspiration from the “Youkai Pad” used by supporting character Whisper to call up information on various Youkai. (No, no, it’s nothing like a Pokédex. Honest.) The brand-new “Youkai Pad” is set for release early next year, and already fans have begun to slaver over it like hungry dogs at a barbecue.
Through an introductory video shown on the official Youkai Watch YouTube channel, we found out the following information about the new tie-in gadget:
- It is indeed based on the Youkai Pad used by Whisper in the hit series.
- It will contain information on over 380 different Youkai!
- It’s compatible with all currently existing Youkai medals and can read information stored on the medals.
- It can be linked to your Nintendo 3DS system.
- It’s set to cost an eye-watering 7,800 yen (US$66). And by eye-watering, we mean: “inciting torrents of tears from tiny besotted fans who don’t have parents rich enough to drop that kind of dough on an interactive plastic toy”. There are also more recent reports that claim the Youkai Pad is actually now going to retail for 8,434 yen ($70), which is even more insane.
- It was originally set for a November release but has been pushed back to January 17.
- It comes with 2 brand new medals, featuring Youkai characters “Ichigonyan” and “Steve Jaws” (Um…)
Here’s how twitter responded to the news of the new gadget:
https://twitter.com/KuRoamatou/status/501729179033812992
▲ “Seen something terrifying known as a ‘Youkai Pad’…”
11月に妖怪Pad⁉︎強請られるから子供には絶対教えんとこ(´ω`;)
— ಠ_ಠまーんಠ_ಠ (@hoshitaragayu) August 21, 2014
▲ “Can’t let the kids know about the new Youkai Pad! The pestering will never end! (´ω`;)”
妖怪pad……?
— onsa (@onsaongen) August 20, 2014
クリスマス前発売?
色んな意味で怖過ぎて震えるわ……。
▲ “Youkai Pad? For Christmas? I have the shivers, and not just the good kind!”
Beyond what’s shown in the video and fans’ speculation, we don’t really know what the Youkai Pad is going to look like yet. For the hefty price tag, we hope it’s a bit more complex than the simple plastic Youkai Watch watches and actually lets you do lots of cool stuff besides just scrolling through databases of different Youkai. (Because after all, isn’t that what the internet is for..?)
Source: NariNari, Matome Naver
Main Image: P-bandai.jp
Inset Image: screenshot via YouTube


Jibanyan, Japan chooses you! Pikachu trampled beneath paws of Youkai Watch mascot
Awesome retro faceplate turns your New Nintendo 3DS into an old-school Game & Watch
Yo-Kai Watch 2 continues to dominate video game sales in Japan
Nintendo announces new “2DS” portable, Wii U deluxe gets a price cut
Nintendo Reveals New Pokémon Game for 3DS: Pokémon X and Y
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
99-year-old woman rescued while attempting to climb Mt. Fuji
Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
Kodama Shinkansen trains on popular Japan route get a whole new look this winter
Starbucks Japan releases a miniature display rack so you can create your very own store at home
Starbucks Japan adds a new summer Frappuccino to the menu, but is it as refreshing as it looks?
Eight great words for talking about summer in Japan in Japanese
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa