One of the simple pleasures of summer is all the amazing sweet fruit in season, like watermelon, cherries, apricots, berries and peaches. Now Freshness Burger have come up with a way to combine one of your favourite summer fruits with the humble hamburger. The latest item on their special menu is a peach burger, which went on sale August 14. If you can’t decide whether you want something sweet or savoury to snack on, this burger should do the trick!
The peach burger is a classic beef patty burger with all your traditional favourite fillings, such as bacon, tomatoes, onion, mascarpone cheese, lettuce, and the not-so-traditional topping of a slice of juicy Yamanashi peach. Yamanashi Prefecture is famous for its peaches and, incidentally, is the largest producer of peaches in Japan. This is one burger that you don’t need to feel guilty about eating…it counts as fruit, right?!
The burger seems quite a mouthful and definitely sounds fruity and flavourful. You’ve pretty much covered your basic major food groups all in the palm of your hand! Though it may seem odd, the addition of the popular stoned fruit isn’t really all that different from having a slice of pineapple in your hamburger. It probably just adds a hint of sweetness to refresh the palate.
If that’s not enough peach to satisfy your taste buds, though, you can wash down the fruit burger with a peach smoothie. The peach smoothie is made from peach juice and topped with whipped cream and diced peach. The fruity-sweet refreshing beverage is perfect for summer and definitely a welcome change from the usual soft drink on offer at most fast food joints.
A fruit burger may seem like a bizarre concept, but this peach burger is actually one of the tamer offerings we’ve seen from Freshness Burder. According to the menu lineup on their website, they’ve also sold a handful of other interesting burgers in the past, limited to stores in certain prefectures depending on local produce. For example, in Chiba Prefecture, there was the peanut butter and asparagus burger, as well as a cheese fondue burger in Tochigi Prefecture and a gyoza burger from Japan’s gyoza capital, Utsunomiya City, also in Tochigi.
If you want to get your hands on one of these peach burgers, you’ll need to make your way to Yamanashi Prefecture’s Freshness Burger Kofu branch as that’s the only place it’s sold! Don’t worry — the drive should only take you about two hours from Tokyo! After that trek, the peach burger will only cost you 630 yen (US$5) plus tax and the peach smoothie is an additional 430 yen (US$3.50) plus tax.
If you’re in the area and have the opportunity to try one, let us know how you like it in the comments!
Store information
Freshness Burger – Kofu branch
Address: 373 Kamiahara-machi, Kofu City, Yamanashi Prefecture (Google Maps)
Phone number: 055-236-6222
Website


Peach juice served fresh out the tap at Mt. Fuji Shizuoka Airport
We try Freshness Burger’s latest creation, the Blueberry Cheese Burger【Taste Test】
McDonald’s Japan’s new Peach Frappe is pretty as a peach, but is it any good?【Taste test】
Hey, Japanese taxi driver! Take us to the best sakura site in Yamanashi Prefecture!
We tried Japan’s peach-flavored potato chips, and they do not disappoint in their peachiness
Japan has a new cute and clever sunblock for cat lovers
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Japanese vending machine find introduces us to a new drink you can’t get anywhere else
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
The story of our reporter P.K. Sanjun’s heart attack
Super! Eel Bread takes Japanese sushi into uncharted territory
7-Eleven Japan releases their second lineup of upsized foods from a muffin to bukkake soba
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Kanji ice cream becomes a sell-out hit in Japan
McDonald’s Japan adds curry French fry flavor, regional-taste burgers to its menu with Gotochi Mac
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Starbucks Japan adds a new Love & Peach Frappuccino to its menu for summer
Freshness Burger’s Cilantro Chicken Burger returns with an extra flavor and triple the cilantro
Japanese burger chain Freshness Burger completely ignores tsukimi season in favor of…mushrooms?
Foie gras hamburgers being added to the menu at Japanese fast food chain
Peachy keen life hack! Japan’s Zen-Noh shares an ingeniously easy way to pit a peach in seconds【Photos】
We try the Home Run Burger, available at only one Freshness Burger outlet in Japan
Did you know? Japan’s Freshness Burger chain sells crepes and gelato at very limited locations
Japan’s Top 7 alternative “Regional Burgers”
This secret spring flower-viewing spot in Japan is yet to be discovered by international tourists
7-Eleven Japan’s new acai smoothie becomes a hit with customers
As McDonald’s Japan restricts French fry sales, rival boosts its fry sizes by 25 percent, for free
Japan now has teriyaki pear burgers – Are they crazy good, or just crazy?【Taste test】
This Tempura Soba Burger has some famous credentials behind its creation
McDonald’s Japan adds new beef burgers to their regular menu for the first time in eight years
McDonald’s Japan adds curry French fry flavor, regional-taste burgers to its menu with Gotochi Mac