
I’m pretty sure that by this point Nintendo is used to being one of the giants on whose shoulders many other video game developers stand. After all, just about every platformer or action RPG owes a debt to the company’s Mario and Zelda franchises, and its Metroid series was so influential in the design of similar exploration-heavy titles that gamers just threw their hands up and decided to call the genre “Metroidvania” (somewhat unfairly giving half the credit to Konami’s Castlevania, which wasn’t nearly as groundbreaking in establishing the category).
Still, it’s one thing when some third-tier software publisher or homebrew video game outfit toes the line between being inspired by your creation and outright copying it, and another when it’s world-famous Disney.
Until recently, Disney hadn’t had much luck as a video game publisher, but that’s all changed with Disney Infinity, the hit sandbox franchise populated by characters from Disney animation and the Marvel and Star Wars franchises. Just a few weeks ago, Disney rolled out the game’s hotly anticipated sequel, Disney Infinity 3.0.
One of the series’ biggest draws is its Toy Box mode, which allows users to create and share new environments and minigames. Even the Disney Infinity development team itself has gotten in on the fun and put together an arena-based team shooter called Squid Wars.
https://twitter.com/DisneyInfinity/status/642789813360459776As described in its announcement tweet, in Squid Wars the goal is to “Grab you ink gun and paint your turf as quickly as you can.”
Hmm…wait a second. This is all starting to sound sort of familiar. A squid theme? A contest where you don’t shoot your opponents, but try to cover up more of the playfield with brightly colored ink? Where have we heard that before…
Oh, right. It’s exactly the same premise as Splatoon, the hit Nintendo title that just came out a few months ago.
▼ Does this mean we can expect complaints to start coming in about Japanese Squid Wars players?
Seeing Squid Wars in action doesn’t do anything to make it seem less like a blatant Splatoon clone either.
https://www.youtube.com/watch?v=0Nz26a6aPN0
Needless to say, Nintendo fans aren’t right pleased about this. The Squid Wars announcement tweet garnered plenty of angry English responses, and Internet commenters in Japan are pretty steamed too.
“Disney is the last company I would have expected to do something like this.”
“Eh, Disney’s always been like that. Just look at The Lion King <said by some to be a copy of classic Osamu Tezuka anime Jungle Emperor/Kimba the White Lion>.”
“And Disney keeps such a tight grip on its own copyrights.”
“I think I’m going to go file an IP theft indictment against Disney.”
“So they’re calling it Squid Wars, but are there actually any squids in the game?”
Cooler heads, however, argued that Nintendo doesn’t have the firmest moral high ground here either, pointing out that Splatoon itself has more than a little in common with Color Wars, a cancelled Xbox 360 title whose development predates the release of Nintendo’s game.
▼ Color Wars gameplay sample
Seeing as how Color Wars never made it to market, though, one could take the stance that it left the door open for Nintendo, or whatever other developer could complete such a game first, to plant their flag and claim dominion over team-based ink shooting. That said, it’s somewhat unclear whether or not Nintendo actually could take damage-seeking legal action against Disney, as Squid Wars’ free-to-download status means the latter company isn’t directly profiting from it. Further muddying the waters is the question of whether or not Squid Wars was officially produced by Disney, or simply a private, off-the-clock project of Disney employees who were also on the Disney Infinity 3.0 development team.
The whole thing gets especially awkward when you consider that Disney Infinity 3.0 is a multi-platform release that’s playable on Nintendo’s own Wii U console. After the Squid Wars incident, though, you can bet Nintendo will be keeping a closer eye on the Disney Infinity franchise and its content.
▼ Although really Nintendo should have been on guard after Disney promoted the original Disney Infinity in 2013 by showing how well its engine could replicate Super Mario Bros.
Sources: Byokan Sunday, Jin, Twinfinite, Squid Boards
Top image: Twitter/@DisneyInfinity
Insert images: Nintendo, YouTube/Disney Infinity



Nintendo’s Splatoon (sort of) comes to PC – Get your squid on in Splat Fortress mod
Splatoon’s squid vs octopus Splatfest asks deep questions, ruins marriages
Chinese knockoff of Splatoon to be released with “original” content, no one takes it seriously
Ice cream cakes splattered in ink marks Splatoon’s return to Baskin Robins in Japan
Zelda isn’t the Nintendo anime adaptation Japanese fans want to see most, survey says
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Village Vanguard’s Blue Lucky Bag may have the most impressive piece of junk ever created
New Kura Sushi revolving sushi bar in Ginza is the chain’s most beautiful restaurant in Tokyo
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
“Bear” voted Japan’s Kanji of the Year for 2025 in extremely close race
Man arrested for violating Japan’s anti-dueling law in downtown Tokyo
Pokémon Lego kits are finally on their way!【Photos】
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Successful Wii U shooter Splatoon is about to get two manga adaptations
Adorable Japanese kids’ homemade Splatoon costumes are ink-redible【Pics】
Uniqlo’s awesome new line of Nintendo T-shirts features stylish Super Mario, Splatoon designs
Squid-themed ice cream comes to Baskin-Robbins Japan, but it’s OK because it’s a Nintendo tie-in
Nintendo Tokyo, Nintendo’s first ever dedicated shop in Japan, opens–here’s the awesome merch!
How to power up the coolest cheap souvenir from Nintendo’s official shop with a trip to Daiso
Sega/Nintendo rivalry coming to theatres with Console Wars movie
Play this Nintendo game with your partner before you decide to marry them, Japanese Twitter says
Nintendo fan’s Super Mario kimono is an awesome mix of retro gaming and historical fashion
Japan picks the 100 greatest games of all time in Video Game General Election
Leave a Reply