
Did you know that each of Japan’s 47 prefectures has a designated monster that represents their region? The larger-than-life beings were born from the “Gotouchi Kaiju” (“Local Monsters”) multimedia project helmed by Professor Hiroshi Sagae, who’s worked on a number of kaiju-centric films such as Godzilla Millenium, Ultraman Saga and Gamera the Brave.
Now there’s a special crowdfunding campaign that’s calling on the masses to support the plight of the monsters as they strive to protect nature and promote greenery in their towns. Patrons who contribute to their favourite beast will be rewarded with cards, T-shirts or even a 3-D kaiju figurine but best of all, the funds raised for each prefecture will go towards supporting environmental projects in the region.
The Gotouchi Kaiju project features a comprehensive, well-thought out world of monsters to look over everyone from Hokkaido in the north all the way down to Okinawa in the country’s south. They’ve produced artworks, back stories, figurines and even a couple of short “demo” videos, putting the nation’s beasts in the middle of well-known towns, amid fearful citizens scurrying for safety, with all the classic style of a Godzilla film.
For a quick introduction to some of the kaiju and their towns, check out the short video below.
The monsters are only terrorising their towns because they don’t have enough nature to roam around in, which means we’ll have to do some environmental work to keep the peace. Contributing to the cause via Japanese crowdfunding site Campfire should do the trick, with options for donations starting at 500 yen (US$4.15), which will net you a specially marked thank-you card from your chosen monster, all the way up through badges and T-shirts to the top-tier donation of 100,000 yen ($830.94), which will get you the full package, including special products from the prefecture.
▼ Because monsters want to feel nature underfoot instead of glass shards and hard buildings.
With 47 kaiju begging for our attention, there’s certainly a lot to choose from. We’ll take you through some of our favourites below.
Hyogo Prefecture’s vision of terroir comes in the form of a tiger, posing as a wind god who lives on Kobe’s Mount Rokko and looks over the action at Hyogo’s famed Hanshin Koshien Baseball Stadium. Watch out for his special attack; the “Megaphone Blizzard”.
Kagoshima’s Sugindon takes its name from sugi, the cedar tree, which can be found in the ancient World Heritage forest of Yakushima, an island just off the coast. A donation to Sugindon will contribute to the re-planting of trees in the forest area. If you don’t take part, he might just hit you with his special fighting move, the “Pollen Attack”.
Nara Prefecture features an angry deer-beast known as Shinrock. He’s had enough of traffic in the city, using his “Horn Thunder” attack to let off steam. If you donate 100,000 yen to Shinrock, you’ll be able to receive a package which includes him as a carefully modelled 3-D figurine.
Ibaraki’s famed product, natto, or fermented soybeans, takes shape as a monster full of Bacillus, known as Bacillking. His attack is one of the league’s most perilous: super sticky threads. And just imagine the smell…
If you’ve spent some time in Osaka, you may have seen this famous creature at the shopping mall in its real-life form as the renowned Osaka obachan, a distinctive type of middle-aged woman common in the area and identified by her love of leopard print and loud, gregarious nature. Similarly, Osaka’s beast is dressed up in leopard print and stuns enemies with its voice.
To find out more about the monsters and to take part in the environmental project, be sure to visit the campaign page on Campfire’s crowdfunding website. If you’d like to take a look at some of their beastly figurines, take a look at their YouTube channel. You’ll be glad you did!
Source: ITmedia
Top Image: Campfire/gotouchikaiju
Insert Images: YouTube/Gotouchi Kaiju, Campfire/gotouchikaiju 1, 2, 3, 4, 5, 6, YouTube/Gotouchi Kaiju








Shin Godzilla visual effects team creates new monster video for Japanese tourism campaign【Video】
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Coco’s Japan is very confident in their chilled ramen, but should they be? [Taste test]
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Tokyo’s Haneda Airport airlines announce stricter luggage check-in deadline for domestic flights
Pokémon comes to McDonald’s Japan for new Happy Meals toys, brings every generation’s starters
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
Is covering your entire upper body with cooling strips enough to fend off Japan’s summer heat?
7-Eleven Japan rethinks convenience store sandwiches with a wild new choc-mint variety
Sanrio characters join forces with your favorite Japanese snack mascots as prizes at Family Mart
Toyota Museum’s international retro vehicle parade returns to Aichi this autumn
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Foreign tourists in Japan eat far more rice than previously thought, according to new data
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】