Will the fact that they’re perpetually soft boost or hinder sales?
Anime targeting female fans has plenty of boys with pretty faces, but Kyoto Animation’s Free! franchise is all about the bodies. The central cast of five high school boys are all shimmering specimens of lean muscle mass, and the fact that they’re all swim team members means that the animators have plenty of opportunities to show the teen athletes getting all wet and wheezy together, much to the delight of the Free! fujoshi fanbase.
The Free! TV series was popular enough to warrant a second season, and that it turn was so well-received that there’s a prequel movie, titled High Speed! –Free! Starting Days- set to premier on December 5.
As with all movies with a cult following, a selection of tie-in items will be offered for sale at theaters that are showing High Speed!.
Along with old standbys like posters and clear files, the merchandise mix also includes hair scrunchies and nail stickers, since High Speed! ticket buyers are expected to be overwhelmingly female.
Something else that’s been designed with female tastes in mind is the Swimsuit Cushion, modeled after the trunks worn by main character Haruka.
▼ Haruka, shown on the far right
Of course, the cushion isn’t flat like an empty pair of trunks. All three dimensions are accounted for, which means it’s actually shaped like Haruka’s crotch.
The little white mark at the top indicates that this is the front side of Haruka’s trunks, which makes the contours all the more evocative.
The 35 x 34-centimeter (13.8 by 13.4 -inch), 4,300-yen (US$36) Swimsuit Cushion will be offered for sale at participating theaters, and also through online retailer Froovie starting December 5. Initial reactions to the design have ranged from “I don’t know how you’re supposed to use this” to “I’m ready to bury my face right there!”
▼ It’s not like the franchise has ever been shy about its suggestive undertones.
It’s worth noting that High Speed!, being a prequel to Free!, is set during Haruka’s time in junior high school, which in Japan corresponds with the seventh through ninth grades. As such, that “swimsuit” cushion is ostensibly modeled after a boy of somewhere between the age 12 and 15, a fact that’s somewhat disturbing. The fact that it’s a pillow shaped like a set of disembodied hips remains extremely disturbing, regardless of the age of said body parts.
Source: IT Media
Top image: High Speed! –Free! Starting Days- official website (1, 2) (edited by RocketNews24)
Insert images: High Speed! –Free! Starting Days- official website (1, 2), YouTube/KyoaniChannel (edited by RocketNews24)






Iwami in Tottori Prefecture is now offering a Free!/High Speed! anime tie-in location map guide
Here’s why you shouldn’t leave your anime girl pillow alone with a frisky Winnie the Pooh
Online poll ranks Japanese netizens’ favorite series from anime powerhouse studio Kyoto Animation
Fantastic fujoshi just wanna have fun, Japanese netizens say, “No!”
Freaky cube shows when anime pillows aren’t terrifyingly pervy, they’re just terrified
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Studio Ghibli director Hayao Miyazaki releases new artworks, still wants to make movies
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Peko-chan Milky Time Cafe opens in Chiba and we go to check out all of the pastries and merch
We go looking for a monkey mommy like Punch with Amazon Japan’s ultra low-rated orangutang plushy
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Super Mario teams up with JR Kyushu for the perfect power-up steamed bun snack
Japanese man assaults wife after learning she trolled his YouTube videos for six months
Umamusume food and drinks dash into real world at Family Mart convenience stores[Taste test]
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
The top 10 graduation songs in Japan as chosen by current Japanese high school students
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Fan of recent swimming anime, Free!, finds clever way to crawl into bed with the characters
You can now buy breast implants for anime huggy pillows in Japan
Anime fans object to plan to plant cherry blossom trees at movie’s real-life location in Japan
Anime fans rank the top 10 voice actors who get female fans fired up: Is your fave on the list?
Anime mega-store lets fans handcuff themselves to hunky 2-D swimmer for photos
Life imitating anime: Japanese people tell us about their most “anime” moments
Just when you thought anime marketing couldn’t be any more bust-focused: character breast weights
【Lucky Bag Roundup 2018】Animate’s awesome set has over 70 anime goodies for under 30 bucks
Japan Self-Defense Forces enlist handsome anime boys to try to attract new human recruits
New Evangelion short film now streaming on animation studio’s website
Anime-style English textbook character who stole Japan’s heart now has her own calendar series
Four (actually five) important manners tips for attending anime stage shows in Japan