
The pet wearables venture company, Anicall, promises a new device and accompanying smartphone app that can read your pet’s emotions.
If the technology existed to read your pet’s mind, would you want to? Your dog’s whines and whimpers may seem like your animal’s adorable display of affection to you now, but who knows? Maybe it’s all dog code for, “Hey guys, check out this idiot, talking to dogs and stuff.”
Well, sure, while a real-deal doggy translator may be decades or even centuries in coming, at least one Japanese company is hoping to help owners connect on a deeper level with pets through a wearable device that purports to read your beloved animal’s emotions, if not actual thoughts.
Venture company Anicall’s somewhat clunkily-named “Shiraseru Amu,” or, in English (at least according to Gizmodo), “The Internet of Animals,” will apparently use an array of sensors built into a small harness that you strap to your dog or cat to judge your animal’s mood and intentions. According to the company’s Makuake crowdfunding page, the sensors will measure things like motion, heart rate, temperature and more to get an idea of your animal’s movement and behavior. The Shiraseru Amu will then upload the data to a cloud database, where software will apparently then make an educated guess on what your pup/kitty/cow’s (yes, cow’s) behavior means.
Here’s Anicall’s official Makuake crowdfunding video (Warning: Incredibly cheesy!)
Aside from the depressing thought of learning that your cat rubbing against your leg actually just means, “hurry up and die so I can eat your face already,” this actually sounds like a pretty cool idea! Pet and animal behavior isn’t exactly an understudied science, but a lot of what we think our pets mean when they, say, wag their tails, is really based on largely speculative results of various studies (since, you know, we can’t just ask Mr. Buttons or Spots directly). The ability to turn hundreds of thousands, even millions, of individual animals’ behaviors into large-scale data could give us tons of additional insight into, for example, just how many rotations means Sir Bigglesworth is just getting ready for bed, and how many rotations means he’s about to poop on the floor.
For now, Anicall promises the device will readily be able to analyze about 20 different pet behaviors and moods right out of the box.
“Hey bud, what say we go roll in some poop together?”
Additionally, while that appears to be the primary goal for the product, Anicall also says the various sensors aboard the Shiraseru Amu will be able to measure your pet’s temperature to avoid heat exhaustion, analyze calorie consumption and calorie burning, and peer into your animal’s secret lifestyle while you aren’t at home. Finally, we’re approaching a day in which we will know beyond the shadow of a doubt, Who’s been a bad dog?!
Source: Mainichi Shimbun (h/t Gizmodo)
Images: Anicall



They’re not real?? Felt artist displays collection of mind-blowingly life-like cats and dogs
After a long dog day, treat your pet to a glass of fresh goat’s milk from this Japanese dairy
Spoil your pet rotten with this comfy bed and blanket that looks fit for a king!
Sweatshirt that gives your pet a special cuddle pouch is half cat, half kangaroo, all adorable
Japanese company will turn photos of your cat or dog into adorably awesome pet reliefs
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
7 great places to see Mt. Fuji from without having to climb it
Japan’s Self-Defense Forces take “radio calisthenics” to an interesting new level
Fluffy Hello Kitty complimentary cup sleeves lead promotional Kitty lineup at Lawson
Is the all-you-can-eat KFC buffet in Tokyo really as good as they say it is?
Is it rude to sing along at concerts in Japan? We ask a pro musician for his take
Flex and pose your way to fitness with the JoJo’s Bizarre Adventure exercise program!【Video】
Starbucks Japan releases new zodiac chilled cup drink for 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Sukiyaki, soba, oden, and other Japanese comfort foods…for your pet cat or dog?!?
Your cat or dog can be King of the Pirates with One Piece anime cosplay outfits for pets【Photos】
Japan’s vaunted taxi service to be offered to dogs and cats with new Pet Taxis
Turn your pets into cute police officers with a hat from a Japanese vending machine!
Pray for sound health for your beloved pets this Setsubun with special good luck sushi rolls just for them
Samurai armor for pets turns your animal companions into adorable dogs and cats of war【Photos】
Cat/dog beds shaped like fruits and vegetables satisfy your recommended daily amount of cuteness
Can’t have a pet in your home? This purring cat cushion is the purr-fect substitute
Official Sailor Moon and Dragon Ball cosplay outfits from Japan turn your pet into an anime hero
Finally, your dog can safely leap through flaming hoops with this adorable doggy fire gear
Pets get mouse ear makeovers thanks to trending app in Japan
Need a set of samurai armor for your cat or dog? This pet supply shop can help 【Photos】
Cat and dog owner in Japan wanders in on pets holding creepy cute ritual【Video】
Cat Robo: The automated cat toilet that frees you from ever having to sift through kitty litter
New heater-less pet kotatsu is a safe way to keep your furry friends warm this winter
Leave a Reply