Start the school year right: by packing your pencils and books into the comfort of a sports car backpack.
As we head towards the start of a new school year in April, shop shelves are filled with all sorts of new items aimed at helping students with their studies. One of the most iconic school items you’ll see this time of year is the distinctive Japanese randoseru, a satchel-style backpack commonly used by elementary students that’s so eye-catching it’s become a popular fashion accessory for women like American actress Zooey Deschanel, who was photographed wearing one in 2014.
Now, the school bag is getting some high-class treatment, thanks to Lexus, the luxury vehicle division of Japanese automaker Toyota.
▼ The lightweight and durable Lexus Randoseru retails for an eye-watering 153,000 yen (US$1,348.79) and is made to order in four different colours: black, green, navy blue, brown or pink.
The bags form part of the 2016 “Lexus Collection” and are made with the same carbon fibre materials used in the Lexus LFA two-seater sports car. Created in collaboration with carbon textile maker hide k 1896, the range also includes a number of other accessories, available in either black or red as shown below.
▼ The Business Card Holder (26,600 yen) has room for up to 40 cards.
▼ The Card and Key Case (16,800 yen) is designed to hold both cards and a Lexus car key.
▼ Completing the luxury collection is the box-shaped Coin Case for 19,300 yen.
The range of goods is currently available to purchase from Lexus dealerships around the country. Considering the price tag on the range, we’ll have to wait and see if any elementary school students will be sporting a Lexus randoseru backpack on their school adventures this April!
Source: PR Times
Top Image: PR Times
Insert Images: PR Times, Lexus
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