
Do you have the guts to try these fermented squid gut-flavored potato chips?
Yamayoshi, the same maker that brought us the same wasabi beef-flavor chips we firmly believe the rest of the world is missing out on, has decided to re-release its caviar-flavored chips from last year, along with another flavor only available for a limited time only: ika shiokara, or fermented squid viscera.
Contrary to, or perhaps in light of, criticism from talento and commenter Matsuko Deluxe, the brand’s caviar chips became a big hit, and now those who have been craving a bag or missed out the first time around can grab a bag at any Lawson convenience store from May 10. The same goes for the new fermented squid viscera flavor, which our RocketNews24 Japan staff decided to taste test just before its release date.
Hey, after all if the caviar potato chips tasted all right despite the fishy odor, surely fermented squid guts could be just as promising, right?
Having eaten what many consider the world’s stinkiest food, surströmming (Swedish fermented herring), twice in the past, Mr. Sato wasn’t afraid to go first. Sure the bag of chips reeked, but it was nowhere near as rank as the herring.
Mr. Sato added that the actual smell was probably closer to something like gorgonzola cheese than viscera, but not exactly in a good way. He also recommended that anyone trying them out open up a window first, or risk stinking up the place for days to come.
Our cosplay-loving reporter Yoshio was up next, and while initially put off by the smell, he remarked that overall the flavor was fine.
▼ The look on his face seems to say otherwise, though…
Reader favorite Meg was a little more hesitant, but after taking a bite she commented that the chips’ taste wasn’t nearly as strong as their foul odor.
After watching everyone else try a chip, Go Hatori took a whiff and wasn’t immediately turned off by the smell, so he quickly chomped down on one.
It was a decision he immediately regretted. (And yes, Go really wore one of these sailor uniform pajamas to work today.)
While three members of our staff rated them as edible, no one appeared to be thrilled about the prospect of purchasing them again. They definitely aren’t for everyone. In fact, the smell is so strong that we advise anyone curious enough to follow give them a try to make sure you’ve got some gum or mints to hand, or risk terrorizing everyone around you with your dragon breath.
All photos © RocketNews24
[ Read in Japanese ]







Our natto maniac verifies the legitimacy of fermented soybean-flavored potato chips【Taste test】
Smelliest sushi in Japan to become potato chip flavor
We try Japan’s new “wet potato chips” — A moist revolution or soggy defeat?
We try the latest crazy chip flavour from Japan: Strawberry shortcake 【Taste test】
New coffee-flavored potato chips “taste like chaos”
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Ghost in the Sheel goes traditional with Japanese porcelain Tachikoma robots, only 50 to be made
Why you should visit Shizuoka, the green tea oasis in the middle of Japan’s golden route
Japan cherry blossom forecast update moves up sakura dates for many parts of the country
Foreign tourists outnumber Japanese ones at Kyoto hotels for first time ever
Japan has a new bar just for people thinking about quitting their jobs, and the drinks are free
Tokyo’s super-secret-location sushi restaurant has a stand-up sister shop that’s open to all
Totoro ocarinas on sale from Ghibli Museum online shop, and no two are exactly alike【Video】
We taste the Adult Cream Pie from McDonald’s Japan
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Studio Ghibli turns My Neighbour Totoro characters into bag charms for everyday adventures
If you haven’t tried an antenna shop in Japan, you’re missing out
Studio Ghibli releases Spirited Away bags in Japan, based on a mysterious festival
Morning-after pill finally available in Japan without a prescription, must be taken at pharmacy
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
10 times to avoid traveling in Japan in 2026
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
We tried Japan’s peach-flavored potato chips, and they do not disappoint in their peachiness
Limited-edition Kukure Curry-flavored potato chips coming to celebrate its 50th anniversary
Natto-flavored potato chips are now yours for the taking (or trashing) in Japan
Japan’s new KFC-flavor potato chips don’t taste like KFC, but they do taste like chicken【Taste test】
Muji’s garlic sauce potato chips are perfectly pungent enough to warrant an investigation
Sushi-flavored potato chips?!? Could our world really be so beautiful? 【Taste test】
Let’s talk about chips: Japanese netizens weigh in on the ten best potato chips in the country
Coming soon to Japan: Chilled sweet bean ice candy flavored potato chips…with salt!
Must try before you die: Fugu and shiokara from Japan make bizarre food “bucket list”
Wasabeef Wars: mascot change sparks online controversy among potato chip lovers
Japan’s new microwavable potato chips are amazing, but the best thing isn’t how they taste
Green tea chocolate-covered potato chips arrive in Japan! 【Taste test】
Microwavable potato chips go on sale in Japan, because why should we eat cold potatoes? 【Video】
New “Rainbow Potato Chips” are disappointingly not multi-colored, but delightfully multi-flavored
New “barefaced” potato chips hit Japanese shelves, boast zero salt and customizing potential
“Science of deliciousness” steak-and-coffee chips, developed by analysing human taste sensors
Leave a Reply