We’re still scratching our heads over how they arrived at the decision they did for how kisses taste.

In many ways, Japan is a nation of deep traditions. That said, the country is always looking for innovative new ice cream flavors, which is why we’ve seen (and eaten) ramen, gold, and even fish soft serve, and that’s all in just the past year or so.

This time, though, Japan is getting a new ice cream flavor that sounds equal parts unusual and intriguing. Senbonmatsu Farm, located in Tochigi Prefecture, is now offering what it bills as “kiss-flavored” ice cream.

As with many farms in rural Japan, Senbonmatsu also operates as a sort of agricultural amusement park/farmer’s market. On the premises you’ll find a shop and snack stand called Dulceria, and if you happen to be there on a weekend or holiday afternoon, it’ll be offering its Vaca Dulce brand kiss-flavored ice cream.

But just what does a kiss taste like? People currently in a happy relationship would probably say sweet, while those who’re feeling wistful about a past love might instead describe it as bittersweet. Those who’ve just gone through a particularly nasty breakup would likely argue for sour. However, Dulceria says nope, the flavor of a kiss is apparently caramel.


Each of the three varieties of Vaca Dulce comes drizzled with caramel sauce, made with the same Senbonmatsu Farm milk as the ice cream itself. As a matter of fact, the amount of caramel added seems to be the only difference between the three types, which all look like they use vanilla ice cream.

Really, it’s hard to grasp the logic behind the conclusion of “caramel equals kiss.” But then again, looking at the names of the three kinds of Vaca Dulce, we’re beginning to wonder if its makers have ever actually locked lips with anyone.


“Butterfly kisses” usually refer to brushing your eyelashes against someone’s skin, meaning they’re not technically kisses. Meanwhile, we’ve never heard of a “bird” or “vampire” kiss.

For its part, Senbonmatsu describes the 480-yen (US$4.65) Butterfly Kiss as a cuteness you can taste. The 520-yen Bird Kiss is said to be a standard kiss that’s as light as a peck from a small bird, while the top-of-the-line 580-yen Vampire Kiss has a richness that will cling to you.

To go along with the unusual names, Vaca Dulce also has a strange availability schedule, as it’s only sold on weekends and holidays between 2 and 2:56 in the afternoon. Still, it does look like tasty stuff, so even if it doesn’t do anything to soothe your lonely heart, it’ll probably satisfy your sweet tooth.

Shop information
Dulceria / ドルセリア
(located inside Senbonmatsu Farm / 千本松牧場)
Address: Tochigi-ken, Nasushiobara-shi, Senbonmatsu 799
Farm open 9 a.m.-6 p.m.

Source: Dentsu
Images: PR Times
[ Read in Japanese ]