
It might sound like an unusual pairing, but according to Japanese sweet connoisseurs, this is actually a delicious combination!
Do you like natto? It’s a question that foreigners are often asked by Japanese people, who seem to relish in the fact that they brought the world such a freakishly weird food. Made from cooked soybeans fermented with a bacterial starter, natto is considered by many to be an acquired taste, due to its slimy texture, strong smell and intense flavour.
For many Japanese, natto is a breakfast food, served alongside rice, miso soup and various other small dishes found at a traditional morning meal. Recently, however, people have been eating the slimy beans as a snack at any time of the day or night, in a surprising new trend that pairs natto with sweet custard pudding.
After seeing the unusual trend blow up online, we decided to try the treat for ourselves, and with just two ingredients required, it wasn’t going to be a hard one to put together. First up, we put a serving of natto into a shallow bowl, without adding the mustard and sauce packets that come included with the packet.
Then we slid the Japanese “purin”, or custard pudding, out of its pack and sat it neatly on top of the natto. Simply seeing this combination together was a shock to the system, and it looked like even the pudding didn’t know what it was doing there, sitting next to such a pungent partner.
Fighting an urge to give in to common sense and pry these two unlikely ingredients apart, we stuck a spoon into the middle of the mix and stirred thoroughly.
After a minute or so of stirring, we were left with a creamy mix that resembled freshly beaten raw eggs. Now it was time to taste!
We brought a spoonful of the sticky syrup to our mouths, and were surprised to find that the aroma from the pudding completely overpowered any smell from the natto. Despite its weird looks, the mixture was actually delicious, with the custard pudding flavour remaining strong the whole way through, taking away the distinctive pungency of the natto. The beans ended up tasting more like the sweet red beans commonly found in traditional Japanese desserts.
Apparently, the mix even tastes good with the addition of soy sauce, so we poured some in to see what it was like. Sure enough, rather than ruining the dish, it added an extra, salty dimension, giving it a similar taste to that of traditional mitarashi dango sweets.
If you like the taste of custard pudding, chances are you’ll love this dish. Well, as long as you can get past the fact that you’re eating slimy fermented soybeans in there too!
It might seem like an unusual pairing, but given that sweet beans are a staple of traditional Japanese desserts, it’s not all that surprising to see Japan fall in love with natto custard pudding. Still, the unconventional dessert might be a little too weird for some tastes. Would you be brave enough to give it a try?
Photos © RocketNews24
[ Read in Japanese ]











We try ice cream with a topping of natto fermented soybeans, because the Internet told us to
Japan’s first made-to-order natto store will make you fermented beans without the putrid smell
We tried making natto the old-fashioned way, and the result was unexpected but delicious 【SoraKitchen】
We try a new natto coffee ice cream that took 17 months to perfect
Natto for beginners? How to half-make Japanese fermented soybeans at home【SoraKitchen】
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
This Japanese vending machine doesn’t sell drinks, but you can buy drinks through it
New cherry blossom party picnic essential: This super-handy folding cardboard table
Family Mart convenience stores add “See-Through Pudding?” to their summer lineup【Taste test】
Better know a train nerd: 36 different classifications for Japan’s “densha otaku”
Expo 2025 mascot Myaku-Myaku to release tastefully erotic photo book
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
How much erotic manga intercourse is consensual? Researcher releases findings
Train station platform ramen store closes its doors on half a century of history in Tokyo
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
A pack of natto (fermented Japanese soybeans) a day keeps the death away according to study
We try Cheesecake Kimchi Natto Ramen with a conspicuous moe character on the box
We go looking for the best natto (fermented soybeans) in all of Japan【Taste test】
All-You-Can-Eat Fermented Soybeans for $8.50! Choose From Eight Types of Natto!
We spice up our fermented soybeans with curry powder flavored natto【Taste Test】
We make delicious French toast using a LOT of Japanese custard pudding
Instant noodle company combines yakisoba noodles with fermented natto bean topping
Pork Cutlets with Fermented Soybeans? All-You-Can-Eat Natto Part 2!
Toast with fermented soybeans and honey may not be good-looking, but it is good eating
Fermented soybean shaved ice pushes the envelope of summertime sweets
The surprising reason natto (fermented soybeans) are hard to swallow for many Japanese surfers
Our resident natto lover tries Mythical Natto from Hokkaido and gets spirited away【Taste test】
We fall in love with a bucket of Japanese custard pudding【Taste test】
We head out to Kyoto to eat a delicious crepe crammed with fermented soybeans, rice【Taste Test】
Natto-flavored potato chips are now yours for the taking (or trashing) in Japan