When is a pizza not a pizza? When it’s a Chizza from KFC!

Last year, KFC made news around Japan when it added a brand new type of fried chicken to its menu: a pizza-chicken hybrid called the Chizza.

With a flat, round piece of fried chicken acting as a base for well-known pizza toppings, the Chizza was simple but unique, drawing crowds of customers to the fast food chain when it was first released.

Though the limited-time item disappeared from the menu shortly after, the popularity of the Chizza left its fans hoping it would reappear again, and thankfully, their prayers have been answered, as today marks the day that the Chizza returns to KFC outlets around the country.

This time, the Chizza has a whole new look and a brand new flavour, taking its inspiration from a Korean dish called bulgogi. Made from thin, marinated slices of beef or pork, bulgogi is grilled on a stove-top griddle or barbecue, and sometimes served with a leafy vegetable like lettuce on the side. In Korea, the dish is so popular it can be found everywhere, even in hamburgers at fast food chains.

Now, bulgogi is getting a brand new look for fast food consumption, as the star topping for the KFC Chizza, which is said to contain a beautiful balance of beef and chicken, finished off with spinach, mayonnaise, hot peppers and a generous serving of melted cheese. On sale from today for 980 yen (US$8.84), the Chizza will only be available until stocks sell out. 

Source, images: PR Times