
Here at RocketNews24, we love trying out all of Japan’s weird and wacky potato chip varieties. Just recently, we wrapped our chops around bags of banana and peach flavoured “breakfast” chips. And of course there was the time that we sampled coffee flavour chips…
But after all that taste bud overloading, our tongues are in need of something a little more subtle. Luckily for us, a new flavour of potato chips is about to hit the market, and they sound absolutely delicious. Japanese steak sandwich flavour? Shut up and take our money!
The new chips, by Japanese snack maker Koikeya, are due to go on sale on June 8, and aim to recreate the taste sensation of Wagyu beef in a tasty sandwich. With a hint of wasabi and soy sauce, plenty of smoky wagyu beef umami-ness, and (somehow) the taste of fluffy bread, these chips sound totally delish.
▼ The chips apparently have an “extra-crunchy” mouthfeel!
We’re already champing at the bit for an opportunity to get our greasy, chip-dust encrusted fingers on a couple of bags of these babies. Mostly so we can make crisp sandwiches like we used to when were kids. How about a grilled potato chip sandwich, heavy on the wasabi and soy sauce? Although that would probably make our heads explode from flavour overloading.
We bet these chips will taste great with a nice cold beer. They could well prove to be the perfect snack to cheer us up in the midst of the tsuyu – rainy season – that’s about to hit Japan. Luckily, the chips be available in convenience stores all over the country, so we won’t have to wait too long for the chance to cram a few bagfuls into our greedy, junk-food guzzling maws.
Source and images: Japaaan



Our natto maniac verifies the legitimacy of fermented soybean-flavored potato chips【Taste test】
New snack sensation: super sour and certainly salty lemon flavour potato chips
A call to arms: 5 Japanese potato chip flavours the west badly needs
New “wet” potato chips revolutionise the snack industry in Japan
Japanese company invents a way to let us “drink” potato chips
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Japanese airport rebrands itself as “Sushi Airport” to attract foreign tourists
Japan reacts to Donald Trump’s “Islamic Republic of Japan” remark
Tochigi man shares his family’s process for creating 16 years worth of rice paddy art
Foreign tourists injured in Nissan GT-R crash near Tokyo’s Shibuya Scramble Crossing
Starbucks Japan puts a bow on peach season with new limited-edition Peach Creamy Tea Latte
Potato-Chip-Flavored Dressing coming to stores in Japan
Studio Ghibli theme park’s new dessert is a drinkable version of Hayao Miyazaki’s pilot daydream
Tokyo revises accommodation tax amidst tourism boom, Airbnb rentals now included
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
A visit to Sri Lanka’s knockoff knockoff Uniqlo (no, we didn’t stutter) to see its rare “Pikachus”
New Mt. Fuji overnight bus takes travelers from downtown Tokyo straight to the most popular hiking trail
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Don’t judge this Kiki’s Delivery Service book by its cover, because it’s not actually a book!
7-Eleven Japan releases chocolate cookies that taste like freshly baked melon bread
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
7-Eleven Japan now has Vietnamese banh mi sandwiches, but how do they taste?[Taste test]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Toast and milk “breakfast” potato chip flavours set to debut in Japan this month
One bag of wasabi potato chips, hold the wasabi
“Most luxurious consommé potato chips” on the way, flavored with wagyu, lobster, white wine
New “barefaced” potato chips hit Japanese shelves, boast zero salt and customizing potential
For all chip lovers around the world! This is the ultimate ranking of potato chips in Japan
Lotteria wins us over with two amazing new potato chip burgers
New coffee-flavored potato chips “taste like chaos”
Pringles releases ramen-flavored potato chips, fills all of us in Japan with ravenous jealousy
We try the latest crazy chip flavour from Japan: Strawberry shortcake 【Taste test】
“Science of deliciousness” steak-and-coffee chips, developed by analysing human taste sensors
New “Rainbow Potato Chips” are disappointingly not multi-colored, but delightfully multi-flavored
Japanese mandarin-orange-flavored potato chips make a comeback!
Popstar nun Sister Cristina tries Japanese potato chips for first time, ranks them for us
Do Ippudo’s new tonkotsu ramen potato chips taste as good as their noodles?
Pringles Japanese egg sandwich-flavor potato chips on sale now, said to taste AND smell the part