
Our crack reporter gained a handful of fans for his efforts, might have driven away more.
Ever since our Japanese-language reporter and mascot, Mr. Sato, posed in a sexy loincloth for our SoraNews24 calendar, he began harboring a glimmer of hope that modeling just might be the big break he’d been waiting 44 long years for.
No dream was too big for Mr. Sato, but our reporter figured that if his suave mug was to become the next face of Japan, tapping into the power of social media selfies would be the best way to go about it.
“All I have to do is mimic the pros,” declared a confident Mr. Sato. He loved ogling at women’s selfies on Instagram during toilet breaks, but looking at and striking those cute poses himself were two very different things.
▼ Nevertheless, he decided to give the
“thing-on-the-forehead-with-eyes-closed” pose a shot.
▼ Any object would suffice, but he chose his trusty e-cigarette and snapped.
▼ “I love smoking. I can’t imagine life without it,” the caption would read.
▼ Convinced that he was off to a good start,
Mr. Sato grabbed a packet of milk that was close to expiry.
▼ “You can’t go wrong with the ‘one-eyed pirate’,” said the photogenic reporter.
▼ “A lot of cute women on Instagram seem to have toothaches.”
▼ He looks fabulous, doesn’t he?
▼ “What about the ‘neck pain’ pose? I see plenty of those around.”
▼ It began to dawn on Mr. Sato that pain was an
essential ingredient in taking gorgeous selfies.
▼ Puffing up cheeks to accentuate his cuteness seemed simple enough…
▼ …if only he didn’t look so constipated.
▼ With enough imagination, even the
cramped office space could become a splendid beach.
▼ Look at the brilliant smile of a wild Mr. Sato in his natural habitat.
▼ “I often see women posing like this on their fluffy beds,
but I’d bet a cigarette I can do better.”
▼ Ladies and gentlemen, behold the new face of Japan.
▼ “If you wear glasses, let them droop to ooze sexy intelligence.”
An astute observation, Mr. Sato…
▼ …but you’ll need a little more practice.
▼ He decided to test the ever popular “leaning-against-the-wall” pose…
▼ …and it turned out looking like he was waiting in line outside a ramen shop.
“Will I get scouted by a talent agency?” mused a happy Mr. Sato as he walked away for a toilet break to gain more selfie inspiration. Although he might be handsome enough to be a charming host club host, it may be some time before our intrepid reporter becomes Japan’s next top model.
But for now, Mr. Sato has certainly won our hearts.
Images ©RocketNews24
[ Read in Japanese ]




















What happened when pose maestro Julio Janpierre met Mr Sato in Tokyo
Mr. Sato smokes some dead leaves he found on the street 【Retro Sato】
Mr. Sato gets a friend request from Yusaku Maezawa again, this time spells own name right
Mr. Sato pretends to be a teen to see if he’ll be sold cigarettes
Conbini-talk with Mr. Sato: How to make a convenience store snack 100 times more delicious
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
This Japanese vending machine doesn’t sell drinks, but you can buy drinks through it
Japan’s budget chain restaurant Saizeriya might just be the perfect first date location
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Japanese man drives truck that’s on fire directly to fire station, drops flaming potatoes[Videos]
How much is Amazon Japan’s lowest-rated currency calculator worth in yen?
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Peko-chan Milky Time Cafe opens in Chiba and we go to check out all of the pastries and merch
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Train station platform ramen store closes its doors on half a century of history in Tokyo
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
That time our boss almost killed Mr. Sato with a ginormous, unBEARable assignment【Photos】
Mr. Sato gets invited out to dinner by seven beautiful models, struggles to speak intelligibly
March 10 was Sato Day in Japan, so here are five wonderful things about our own amazing Mr. Sato
Haters gonna hate: Japanese RN24 writer claims Mr. Sato is trash, but we’re not buying it
Our reporter Mr. Sato becomes first Japanese buyer of a Docomo iPhone5S!
Mr. Sato uses cooling spray on his crotch, learns a valuable lesson
Life in Mini: Our Reporter Mr. Sato Turns Himself into a Tiny Plastic Figure
Mr. Sato accosts award-winning actor Hideaki Ito【Interview】
Mr. Sato gets surprised with the Mr. Sato Car for his birthday
SoraNews24’s Mr. Sato is now the top Japanese search result for “handsome man” on Google Japan
Mr. Sato Gets a Turkish Makeover with “A Popular Hairstyle” of the Nation
Mr. Sato rocks a 40-year-old vintage Japanese outfit with a heart-melting backstory【Photos】
SoraNews24’s Mr. Sato declared no longer hot by Google
New photo app turns you, or Mr. Sato, into a sparklingly handsome shojo manga dreamboat【Photos】
Mr. Sato goes discount women’s clothes shopping and discovers a shocking secret
Mr. Sato went to Ganguro Cafe and discovered his beautiful inner gyaru 【Pics】