
Ten ways to say “I love you,” sometimes without saying a single word.
Japan likes turning puns into special days of observation, which is how the country got Maid Day, Twintail Day, and Good Meat Day. Then there’s January 31, which proponents in Japan say is Love Your Wife Day.
The linguistic basis is a bit of a stretch: January 31 becomes 1-31, with 1 looking similar to the letter I, which is pronounced like the Japanese word ai/”love.” 31 gets broken into its individual digits, 1/ichi and 3/san, which then lose their terminal syllables and combine to form sai, meaning “wife,” and so 1-31 becomes aisai, meaning “beloved wife.”
The sentiment, though, is much simpler: Husbands should show love and appreciation for their wives. Japanese society doesn’t always go for open and direct displays of affection, though, and so the Japan Aisaika (“Husbands who Love their Wives”) Organization partnered with florist Hibiyakadan for a survey that asked “When actions show that a husband loves his wife?”
Respondents picked five actions, with their first choice getting five points, their second four, and so on. When the points were tallied up, the researchers arranged them in order of highest average score, so let’s take a look at the top 10.
10. He cleans the toilet (average of 3.24 points)
Taking responsibility for the splashback from peeing while standing is one of the purest signs of respect and devotion.
9. He knows his wife’s favorite flower (3.31 points)
8. He buys flowers for his wife (3.32 points)
Just slightly higher in the rankings than knowing her favorite flower, which implies that even if a guy doesn’t know which kind she especially likes, a bouquet is always a nice gesture.
7. He compliments her cooking (3.33 points)
Some would argue it’d be nicer if he did some cooking himself, but we’ll get to that.
6. He notices if she changes her hairstyle (3.44 points)
5. He cooks for her (3.52 points)
4. He takes her on a date for just the two of them (3.63 points)
This might seem so obvious as to not be worth mentioning, but with working adults in Japan spending so much time doing overtime and socializing with coworkers, plus the predominance of group activities in Japanese society in general, it’s not uncommon for a married couple to go for a stretch without an actual date night unless they go to the trouble of carving time out for one in their schedules.
3. He expresses his love for her in words (3.7 points)
While Japanese couples may not say “I love you” all that often, at least when they do they have plenty of choices.
2. He says “thank you” to her (3.78 points)
1. He remembers her birthday and their wedding anniversary (3.83 points)
While it wasn’t explicitly stated, it’s safe to assume that the top pick also include the idea of “and he plans something to celebrate it,” not just that he mentions “Oh yeah, today’s your birthday.”
We should also mention a few things about the survey’s methodology. First, while the Japan Aisaika Organization has reposted the results for this year’s Love Your Wife Day, the data was originally collected in 2016. Second, while all 1,205 respondents were married people between the ages of 20 and 59, 600 of them were men, and their idea of what sort of actions show a man loves his wife may not gel exactly with what wives themselves think constitutes spousal affection, so it’d probably be a good idea not to stop at just one thing on the list if you want your wife to get the message of “I love you.”
Source: Japan Aisaika Organization (1, 2)
Top image: Pakutaso
Insert images: Pakutaso (1, 2, 3, 4)
[ Read in Japanese ]





Japanese wives reveal how they get revenge on their husbands
Japanese husbands in survey say they do half the housework and childcare, wives say “Nope!”
Japanese men reveal 10 times they fell in love with their wives all over again
The odd phenomenon of some Japanese husbands making their wives put their socks on for them
Japanese men rank the top 10 complaints they hope to never hear from their wives
10 times to avoid traveling in Japan in 2026
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Here’s what our bachelor writers ate over the New Year’s holiday in Japan
Making minudaru, Okinawa’s super simple jet-black pork【SoraKitchen】
How to order snacks on a Shinkansen bullet train in Japan
New multi-floor arcade opens in Tokyo on same day Akihabara landmark announces closure
Family Mart makes new anti-food-waste stickers, free for other stores and restaurants to use too
Forget dog-earing and bookmarks that fall, make your own easy origami bookmark instead!
Tsukiji fish market vendors move to Toyosu in huge fleet of turret trucks【Pics & Video】
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Majority of Japanese mayors say foreign residents are essential but most see good and bad effects
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Japanese women show continuing decline in how much they expect a husband to earn in survey
Foreign men share their reasons for divorcing their Japanese wives
Humbug! Japanese wives in international marriages share what they hate about Christmas overseas
The proper response when your wife says “I can’t make dinner tonight?” Japanese Twitter debates
What’s the minimum amount of money Japanese women want their husbands to earn? Survey investigates
What do you do when your mother-in-law secretly kisses your husband while you sleep?
What jobs would make a woman an attractive wife to Japanese men?【Survey】
Over half of Japanese people in survey only dated three or fewer people before getting married
A century of love – How dating and marriage have evolved in Japan
Good Couples Day gets our Japanese writer thinking about international marriage differences
Is the ideal spouse someone who’s your best friend or your war buddy? Japanese singles sound off
Do Japanese superfans really want to marry their favorite idol?【Survey】
Should married couples in Japan be allowed to have different family names? Survey investigates
Leave a Reply