
Our Mr. Sato simply loaves the bread he bought at Japan’s biggest and fanciest Starbucks store, Starbucks Reserve Roastery Tokyo.
The recently opened Starbucks Reserve Roastery Tokyo is Japan’s (and the world’s) biggest and most luxurious Starbucks store, boasting five floors of the most delectable coffee, tea, and tasty treats. While one of our staff managed to get inside the exclusive store to write up a full report on the experience, Mr. Sato found himself thwarted (and broken-hearted) by a waiting list almost 1,000-patron-groups long when he attempted to gain access. Never one to be deterred, Mr. Sato eventually managed to get himself inside the store, but with so very much on offer, one visit was simply not enough. Thus, Mr. Sato recently found himself back again, this time to gorge himself on some of the mouthwatering baked goods he’d spotted at the store’s dedicated bakery, Princi Bakery.
The bakery boasts an impressive variety of breads, pizzas, and baked treats.
Absolutely everything available to buy is baked in-house on the premises, with glass walls showing the artisans at work.
The freshly-baked breads are then transferred directly to the showcases for immediate purchase and consumption.
You can also order a selection of pastries and other goodies from the deli counter, and either eat in-store or have your order wrapped up to go.
Mmm… pizza.
Mmm… carbs.
Despite being distracted by the sheer variety of gorgeous-looking foodstuffs on display, Mr. Sato remembered what really drew him back to the Princi Bakery… you see, Mr. Sato was especially taken with the giant, crusty round loaves that are prominently displayed on the shelves, and he simply had to buy some to bring back to the office and share with everyone.
Mr. Sato chose a Princi Loaf and a Pan Cioccolato, or chocolate bread.
Mr. Sato also insisted on staging an impromptu photoshoot, with plenty of snaps of himself cheesily grinning as he cradled his floury children and demonstrated how each loaf is actually bigger than his entire head.
Mr. Sato was also heard exclaiming over the sheer weight of the breads, and the fact that for only 1,000 yen (US$8.94) for the Princi Loaf and 1,200 yen for the Pan Ciocolatto, you get a whole lot of bread for your yen.
Happy with their look, aroma, and value for money, Mr Sato was so impressed with the hefty loaves that he decided to take them home in all their pristine glory. He was sure they’d taste delicious, and keep his hungry belly satisfied with toast and sandwiches for days to come.
Those who don’t have the patience to brave the lines like Mr. Sato can still enjoy something new from Starbucks this month, as they’ve recently unveiled a new “Coffee Jelly Frappuccino” and “Mousse Foam Caramel Macchiato” in honor of Starbucks Reserve Roastery’s recent opening.
Photos ©SoraNews24
[ Read in Japanese ]












Starbucks brand-new Starbucks Reserve Roastery Tokyo breaks SoraNews24’s Mr. Sato’s heart
People in Japan go crazy for bunny bread loaves from new Tokyo bakery
Tokyo bread wholesaler Tobu Pan Chokubaisho’s yummy bread makes Mr. Sato want to live next door
Starbucks Reserve Roastery Tokyo: A visitor’s guide to the biggest Starbucks in the world
Did Mr. Sato just discover Japan’s longest bread?
Swapping seats on Japan’s bullet trains is not allowed, Shinkansen operator says
A look back on 40 years of Japanese schools banning stuff
Japan manners debate: Is it OK to put a Mister Donut donut back on the shelf after taking it?
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
Chocolate Totoro cream puffs and cakes coming to Japan’s Ghibli bakery for Valentine’s Day【Pics】
Japan has omurice chocolate, and the weirdest thing isn’t how it tastes
Randy’s Donuts opens first-ever branch in Japan, brings L.A.’s donuts to Tokyo【Photos】
A spotlight on Japanese singles figure skating: Jumping into the 2026 Olympics【Pt. II】
Ghibli, One Punch, Fullmetal Alchemist artists create hand-drawn Major Leage Baseball anime video
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Yokai are descending upon Tokyo this spring in the latest immersive art experience
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japanese women sound off on their minimum height requirements for a husband【Survey】
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
Kyoto planning surprise late-night inspections of Airbnb-style rentals to fight overtourism
Family Mart releases huge range of cute sweets for Cat Day in Japan
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
10 times to avoid traveling in Japan in 2026
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
This Tokyo bakery gives its curry bread a special Aomori ingredient for a one-of-a-kind taste
New sakura cocktails, cakes, drinkware and jewellery appear at Starbucks Reserve Roastery
Starbucks Japan unveils new sakura drinkware and menu items at the Tokyo Roastery
Do bomboloni Italian filled donuts have what it takes to be Japan’s next biggest sweets craze?
Starbucks Reserve Roastery Tokyo’s gorgeous sakura-inspired drinks and sweets are back
Starbucks pizzas become a hot topic in Japan, but do they live up to the hype?
The ultimate SoraNews24 anpan showdown: Which sweet bread will reign supreme?
We visit the world’s largest Starbucks: The Starbucks Reserve Roastery Shanghai【Pictures & Video】
We try the free muscle bread distributed by macho dudes at a one-day, pop-up event in Tokyo
Tokyo’s flagship Starbucks in prime cherry blossom spot kicking off sakura season with food, drinks, art
SoraNews24’s Mr. Sato reveals the shocking truth: He’s not really Mr. Sato!
We ask for an “omakase” selection from Starbucks’ Tokyo bakery Princi, with surprising results
Japan’s heart-melting, mouthwatering cat-shaped bread can now be ordered online【Photos】
In search of Japan’s largest melon bread with Mr. Sato
Retired sumo champion swaps loincloth for a baker’s apron and their bread wows us 【Taste Test】
Working class Mr. Sato braves visiting a fancy hotel to buy a highly rated strawberry cream bread
Leave a Reply