
Our Mr. Sato simply loaves the bread he bought at Japan’s biggest and fanciest Starbucks store, Starbucks Reserve Roastery Tokyo.
The recently opened Starbucks Reserve Roastery Tokyo is Japan’s (and the world’s) biggest and most luxurious Starbucks store, boasting five floors of the most delectable coffee, tea, and tasty treats. While one of our staff managed to get inside the exclusive store to write up a full report on the experience, Mr. Sato found himself thwarted (and broken-hearted) by a waiting list almost 1,000-patron-groups long when he attempted to gain access. Never one to be deterred, Mr. Sato eventually managed to get himself inside the store, but with so very much on offer, one visit was simply not enough. Thus, Mr. Sato recently found himself back again, this time to gorge himself on some of the mouthwatering baked goods he’d spotted at the store’s dedicated bakery, Princi Bakery.
The bakery boasts an impressive variety of breads, pizzas, and baked treats.
Absolutely everything available to buy is baked in-house on the premises, with glass walls showing the artisans at work.
The freshly-baked breads are then transferred directly to the showcases for immediate purchase and consumption.
You can also order a selection of pastries and other goodies from the deli counter, and either eat in-store or have your order wrapped up to go.
Mmm… pizza.
Mmm… carbs.
Despite being distracted by the sheer variety of gorgeous-looking foodstuffs on display, Mr. Sato remembered what really drew him back to the Princi Bakery… you see, Mr. Sato was especially taken with the giant, crusty round loaves that are prominently displayed on the shelves, and he simply had to buy some to bring back to the office and share with everyone.
Mr. Sato chose a Princi Loaf and a Pan Cioccolato, or chocolate bread.
Mr. Sato also insisted on staging an impromptu photoshoot, with plenty of snaps of himself cheesily grinning as he cradled his floury children and demonstrated how each loaf is actually bigger than his entire head.
Mr. Sato was also heard exclaiming over the sheer weight of the breads, and the fact that for only 1,000 yen (US$8.94) for the Princi Loaf and 1,200 yen for the Pan Ciocolatto, you get a whole lot of bread for your yen.
Happy with their look, aroma, and value for money, Mr Sato was so impressed with the hefty loaves that he decided to take them home in all their pristine glory. He was sure they’d taste delicious, and keep his hungry belly satisfied with toast and sandwiches for days to come.
Those who don’t have the patience to brave the lines like Mr. Sato can still enjoy something new from Starbucks this month, as they’ve recently unveiled a new “Coffee Jelly Frappuccino” and “Mousse Foam Caramel Macchiato” in honor of Starbucks Reserve Roastery’s recent opening.
Photos ©SoraNews24
[ Read in Japanese ]












Starbucks brand-new Starbucks Reserve Roastery Tokyo breaks SoraNews24’s Mr. Sato’s heart
People in Japan go crazy for bunny bread loaves from new Tokyo bakery
Tokyo bread wholesaler Tobu Pan Chokubaisho’s yummy bread makes Mr. Sato want to live next door
Starbucks Reserve Roastery Tokyo: A visitor’s guide to the biggest Starbucks in the world
Did Mr. Sato just discover Japan’s longest bread?
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Super Sound Yobikumi-kun Mini poised to be the hottest Japanese Christmas gift of the year
Tokyo Metro adds platform display showing where least crowded parts of the next train will be
How to easily make Salmon & Cheese Grilled Rice Balls, a tasty camp food【SoraKitchen】
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Tiny house by Muji finally goes on sale in Japan
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Japan’s budget chain restaurant Saizeriya might just be the perfect first date location
Japanese government says country needs more women’s room toilets to meet modern society’s needs
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Man bites woman at cherry blossom park in Japan, dies shortly after
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
This Tokyo bakery gives its curry bread a special Aomori ingredient for a one-of-a-kind taste
New sakura cocktails, cakes, drinkware and jewellery appear at Starbucks Reserve Roastery
Starbucks Japan unveils new sakura drinkware and menu items at the Tokyo Roastery
Starbucks Japan offers special sakura picnics at Reserve Roastery Tokyo beside Meguro River
Do bomboloni Italian filled donuts have what it takes to be Japan’s next biggest sweets craze?
Starbucks Reserve Roastery Tokyo’s gorgeous sakura-inspired drinks and sweets are back
Starbucks pizzas become a hot topic in Japan, but do they live up to the hype?
The ultimate SoraNews24 anpan showdown: Which sweet bread will reign supreme?
We visit the world’s largest Starbucks: The Starbucks Reserve Roastery Shanghai【Pictures & Video】
We try the free muscle bread distributed by macho dudes at a one-day, pop-up event in Tokyo
Tokyo’s flagship Starbucks in prime cherry blossom spot kicking off sakura season with food, drinks, art
SoraNews24’s Mr. Sato reveals the shocking truth: He’s not really Mr. Sato!
We ask for an “omakase” selection from Starbucks’ Tokyo bakery Princi, with surprising results
Japan’s heart-melting, mouthwatering cat-shaped bread can now be ordered online【Photos】
In search of Japan’s largest melon bread with Mr. Sato