
Is there any food that can’t be improved by turning it into a waffle?
We at SoraNews24 love our food, but if there’s one thing we love more than food it’s finding unconventional ways to eat it. While our most recent escapade involved a sushi bazooka, we’re talented hands at using regular foodstuffs in regular kitchen equipment to make culinary experiments as well — and few of our gastronomic creations were as successful as the Maffle, which is our boss’ fancy name for the McDonalds hamburger he toasted in a waffle iron.
The Maffle was such a smash hit that it actually inspired more of our staff to rush out and purchase a waffle iron, and by “more of our staff” we specifically mean food enthusiast Masanuki Sunakoma.
But Masanuki didn’t just want to recreate the Maffle. Oh, no.
He wanted to topple it from its throne.
▼ Masanuki is a formidable force once he sets his mind on something.
It was for this reason that he purchased a variety of foodstuffs from his local 7-Eleven convenience store. To find the newest king of waffle-fried fast food, he would have to obey the same parameters for cooking a Maffle: heat the product in the iron from both sides, medium heat, for a minute. He also gave himself one more bonus rule: he couldn’t add anything to the products in question, aside from a gentle coating of butter before they went into the iron.
Challenger 1: Lunch Pack’s Deep-Roasted Peanut Butter Sandwich (138 yen, US$ 1.28)
With its plump, bouncy bread already forming a perfect seal around its luxurious peanut filling, Masanuki was most confident that this would make a match for the Maffle. Truly, it looked sumptuous on the way into the iron…
And once it emerged it produced a fluffy, toasty treat with a rich sweet aroma.
Masanuki christened his new creation the Lunch Puffle and deemed it a rousing success. The crispy, crunchy exterior paired beautifully with the creamy peanut filling… A decadent experience, and a great source of protein to boot!
Challenger 2: Imagawayaki (278 yen)
Imagawayaki is a common sight at festival food stalls: a thick, round cake stuffed with sweet red bean paste. Delicious when eaten as-is or toasted gently in the microwave, Masanuki chose to toast his gently in a waffle iron instead.
The Imagawaffle looked and tasted wonderful on completion, but unfortunately couldn’t stack up to the might of the Maffle or Lunch Paffle.
▼ Masanuki prefers his Imagayaki soft and fluffy on the outside.
Challenger 3: Curry Bread (120 yen)
This was Masanuki’s top pick for a winning contender, but unfortunately, it tasted a little too much like he imagined it would when he took a bite. That’s not to say that toasted curry bread is bad — it’s delicious, of course. But it didn’t have the verve, the je ne sais quoi, to go head-to-head with the Maffle. A shame.
Challenger 4: Fried Rice Ball (125 yen)
See above. Masanuki was starting to get depressed. Listen, of course fried rice tastes good squished into a waffle shape and toasted, but he wanted something more. Was that too much to ask for?
Challenger 5: Chestnut Dorayaki (138 yen)
Dorayaki, whatever the flavor, is a beloved snack across all of Japan — Doraemon loves them enough that his name starts with the same first two syllables. But here…they were just “fine”. In fact, Masanuki wondered if they might taste better without the waffle maker. All he’d succeeded in doing was taking a chestnut dorayaki and making it warm and kind of square-shaped. Pitiful.
Challenger 5: Steamed Cheese Cake (88 yen)
Masanuki hadn’t put much faith in this convenience store standard. Steamed cakes are good, but they’re not really exciting, you know? However, his tune changed completely when he saw it emerge from the iron, utterly transformed.
▼ You can practically hear this picture.
Upon lifting the lid he was greeted with a disc of waffle, shaded with a perfect blush of caramelized brown pockets.
Its visual change was stunning, but the taste…? It was like night and day, or no…it was more as though the childish steamed cheesecake had matured into a fully-realized version of itself. One bite allowed the rich, concentrated flavor to spread across his tongue. It easily ranked alongside the Lunch Packs and McDonalds Hamburger versions.
▼ Chef’s kiss!
Challenger 6: Gomoku Inari Sushi (125 yen)
“Gomoku” means “five different things”, and “inari sushi” is sushi rice cooked in a pouch of deep-fried tofu. Since he regretted not cooking the fried rice for longer, Masanuki made sure to toast this sushi a while longer — breaking the rules, but so what? It was a success, and that’s what really counts.
The crispy, chewy outer layers provided a great texture here. When Masanuki bit into it his mouth was flooded with the flavors of vinegar rice and dashi steeped in deep-fried tofu…a success all around. Bravo.
So… Who’s the real winner here? In Masanuki’s opinion, it’s anyone who owns a waffle maker. Pressing your food flat and toasting it up will let you experience it in a completely different way, reveal facets you’d never thought possible… And hey, if you don’t have a waffle maker, a hot sandwich maker will do just fine!
Images © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!





















Here we come a-waffling with a food and booze combo from Cosmos【Japan’s Best Home Senbero】
How to make a McDonald’s hamburger twice as delicious: Turn it into a waffle!【SoraKitchen】
Daily Yamazaki is your one-stop lunch senbero stop! 【Japan’s Best Home Senbero】
We make an easy, cheap variation of an Eel Kabayaki Bowl that’s also vegetarian!【SoraKitchen】
Hot sandwich maker becomes hot dessert maker with super-easy choco banana pie recipe【SoraKitchen】
Man arrested in Japan after leaving car in coin parking lot for six years, racking up three-million-yen bill
New Family Mart cinema opens inside Japanese airport
Swapping seats on Japan’s bullet trains is not allowed, Shinkansen operator says
Japan has omurice chocolate, and the weirdest thing isn’t how it tastes
A look back on 40 years of Japanese schools banning stuff
Wow, literature is cute! Hiroshima library designs anime mascots for decimal classifications
7-Eleven Japan sells freshly baked pizzas…but are they any good?
Pokémon menstrual pads appear in Japan【Photos】
Cup Noodle maker Nissin teams up with thick-broth ramen chain for instant ramen rice[Taste test]
Japan’s newest (and craziest) energy drinks are energy cards you drink from【Pics】
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Family Mart releases huge range of cute sweets for Cat Day in Japan
Japan’s first all-matcha ramen restaurant is now open in Kyoto【Photos】
Japan’s most famous Mt. Fuji view park cancels cherry blossom festival because of overtourism
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
We get some outside help making a pro drinking meal from 7-Eleven【Japan’s Best Home Senbero】
We recreate the delicious-looking meatball stew from Laputa: Castle in the Sky【SoraKitchen】
Leave a Reply