
Full of secret surprises, assembling a bag has never been so much fun!
Food delivery company Uber Eats has been serving the people of Tokyo and other big cities in Japan for a few years now, but have recently expanded to the furthest reaches of the country, with mostly rural prefectures like Kagoshima and Oita finally being able to get their favourite food delivered to their doorstep.
In fact, so ubiquitous are the Uber Eats drivers (or, in Japan, more likely cyclists) that they’re instantly recognisable from a distance, thanks to one special item they carry with them; their backpacks. So it was to Japanese reporter Seiji Nakazawa’s surprise when he found the ever-present bags for sale on Amazon for 4,000 yen (US$38).
After a couple of days, a large box arrived at SoraNews24 HQ. As he opened the box, Seiji was a little confused. Hadn’t he ordered an Uber Eats bag? Uber Eats bags don’t look like this, do they? Aren’t they more… shapely? Had he accidentally ordered something different?
But as he unfolded the contents, it became apparent. This was an Uber Eats bag , with the iconic white and green lettering instantly recognisable. And it was here that Seiji found his first surprise – the bag didn’t come with any assembly instructions, but there was a bunch of boards with letters on them.
▼ IKEA, take note!
The letters on the boards corresponded with letters on the bag. Seiji figured if he matched them up to the inner walls then the bag would begin to take form.
But how to keep the boards in place? There was a piece of velcro attached to the side of the bag, but that didn’t seem to stick to the board at all. How would Seiji keep the board from toppling over the second he moved his hand away?
Upon further investigation, however…
A secret pocket appeared!!
But that still doesn’t explain what the velcro is for. Just as Seiji was pondering the reason for its existence, he spotted an aluminium plate with some velcro attached. Could it be…?
An extra layer in the box!
While that’s all well and good, surely the extra layer would just collapse if something reasonably heavy was on top of it? It didn’t seem to budge when Seiji gave it a push with his hand, but further tests were needed, so he popped a 500-milliliter (16.9-ounce) plastic bottle on the top. Would it bear the weight?
500-milliliter passed! Next text: one litre! Will it survive?
One litre passed too! Now for the real test – a full two-litre bottle of water!
No problem at all!
Seiji had been looking for the perfect bag to bring his packed lunch to the office in, and the more he was testing out the Uber Eats bag, the more convinced he became – this was the perfect bag for him!
But as he tried it on to show off to his fellow SoraNews24 reporters, Seiji felt like something was missing. What could it be? He assumed he had the bag fully assembled – after all, he’d used up all the boards! There was just something… off, though. It didn’t feel complete. As he was contemplating what the missing piece could be, his coworker Go Hatori appeared, fresh off his recent visit to the 100 yen shop.
Go used to work part-time at a soba restaurant and is an expert when it comes to carrying food around, so maybe he would be able to find the missing piece that Seiji was searching for.
Go: “Here, right?”
With his keen eyes trained from years in the food industry, Go immediately spotted a hidden zip on the bottom of the bag. What could be inside!?
No way…!
No way!! What Seiji had assumed was just another small pocket was actually an extension of the bag! By popping it out, the actual bag itself becomes wider, so you can fit more food inside it, like a box of pizza. Amazing!
Seiji decided to take the bag (complete with the two-litre bottle of water, of course) out for a spin.
For some reason, Seiji didn’t feel like he was carrying around two litres of water on his back. It felt much lighter, possibly thanks to the cushiony padding on the back.
Check out our Uber Eats bag unboxing video below to see Seiji’s genuine excitement at finding all the hidden compartments.
Most people are familiar with the outside of the bag, but for us, the inner workings of an Uber Eats bag has been a mystery… until now. Seiji was surprised at just how practical and functional the bag turned out to be. It was well worth the 4,000 yen he dropped on it. Even those unfamiliar with Uber Eats may wanna pick up a bag to use for BBQs or picnics. You can get your own Uber Eats bag here, and while you wait for it to arrive, make a couple of Uber Eats orders to see the bag in action! Don’t worry if you’re not hungry just a smile will do!
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]

















Uber Eats Japan offering strange discount just for people who don’t really need Uber Eats
Man orders nothing but a free smile from McDonald’s Japan using Uber Eats
Our reporter orders food from Uber Eats, falls in love, learns that fate works in mysterious ways
In Japan, Uber Eats will deliver the latest manga to your door
Uber Eats delivers movie theater popcorn at certain Tokyo and Chiba locations
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7 great places to see Mt. Fuji from without having to climb it
New Japanese menstrual product seeks to help women spot unidentified iron deficiencies
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
NVIDIA’s Shield portable console – Cool, sleek and technically illegal in Japan
Our Japanese staff holds an extreme potluck with the legendary “Dark Nabe”
7-Eleven now sells rice burgers in Japan, blurring the line between fast and convenience store food
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Is it rude to sing along at concerts in Japan? We ask a pro musician for his take
The etiquette rules for visiting Shinto shrines in Japan
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
This ridiculously huge backpack turned our reporter into a great big baby【Photos】
Osaka woman gives foreigner Uber Eats worker fake money, thought he wouldn’t know difference
We try Burger King Japan’s CooKING Burger @Home, use up lots of stuff in our fridge
Our Japanese reporter eats instant ramen from a bag for (almost) the first time in his life
This year’s Yoshinoya lucky box was surprising in some ways, but familiar in others
Yoshinoya’s fukubukuro lucky bag is part box, part beef bowl, but is there anything to eat?
The time we got stopped by the cops trying to get ramen at a restaurant with a dirty-sounding name
Eating a shark heart from a Tokyo supermarket【Photos】
Our reporter eats more bugs from a Tokyo vending machine, compares flavors【Taste test】
We drop big bucks on the Big Stream Soumen Slider Mega Las Vegas, but is it worth it?
Our Japanese-born reporter eats burrito for first time in his life, changes opinion on McDonald’s
Japan’s cat robot waiter now available to build at home with blocks
7-Eleven Japan’s egg broth and rice may be the dream combination we’ve been missing【SoraKitchen】
What it’s like to attend an idol concert where they’re singing lyrics that you wrote【Pt. II】
We tried out Japan’s new “mask you can wear while you eat”, found a way to make it much better
We find “Yakushima Soba” on a mysterious menu at a souvenir shop at Yakushima Island’s airport
Leave a Reply