
The mega popular kaitenzushi chain has a new branch in downtown Tokyo, and they let us into the back room.
Sushiro is one of Japan’s favorite kaitenzushi (conveyor belt sushi) chains, but many of their restaurants are located in the suburbs. So imagine our joy when a new branch recently opened up in Tokyo’s downtown Shinjuku Sanchome neighborhood, just a short walk from SoraNews24 headquarters!
It wasn’t long until our Japanese-language reporter Seiji Nakazawa dashed out the door to check the place out for himself. Rather than taking a seat in the dining area, though, on this day Sushiro was letting him into the back room for a close-up look at how they make their palate-pleasing, wallet-friendly sushi.
But before Seiji was allowed into the inner sanctum, he had some hygiene hurdles to clear. Anyone entering the kitchen is required to thoroughly wash their hands (following an eight-step process), change into an apron and hair net, remove any dust or debris from other exposed pieces of clothing, wash their hands once again, and put on a pair of gloves.
The procedure felt a little like he was purifying himself for some sort of religious ritual, and in a way he was, since for Sushiro, its kitchen is a sacred place.
Obviously, the use of technology is what separates conveyor belt sushi restaurants from regular sushi restaurants. Seiji quickly learned that the techno-culinary equipment doesn’t stop at mere conveyance, though. One of the first sights he saw inside the kitchen was a bank of multiple rice-cooking robots, since you can’t have sushi without rice.
And specifically, sushi requires vinegared rice, so once the rice-cooking robots are done cooking the grains, the human staff transfers it to the vinegar mixing machines.
There’s one more rice-prep step too, as after it’s had the vinegar added, the rice needs to be pressed into blocks (the verb for this in Japanese, nigiru, is where the term nigiri sushi, the most common kind of piece, comes from)
▼ One of Sushiro Shinjuku Sanchome’s four sushi rice-pressing machines.
The use of rice-pressing machines is sometimes a sticking point for sushi snobs, who insist that only a master chef’s hands can provide the proper results. Sushiro does take this classical ideal into account, though. Its rice-pressing machines are equipped with a low-level heater in order to replicate the warmth of human hands. They’re also configured to press the rice firmly enough so that the block doesn’t fall apart, but not so strongly that it becomes mechanically dense, and allowing for air to still travel between individual grains.
▼ The rice-pressing machine in action
There’s even a technological assist on the supply management side of things. Inside the kitchen is a monitor that displays and records what kinds of sushi customers are choosing and what times they’re eating it at. Analyzing this data allows Sushiro to predict not only what kind of fish is in demand, but when demand for it is going to spike, and this lets them put fresh pieces out on the conveyor right when they know people are going to be craving it.
▼ It’s basically the sushi version of Psycho-Pass or Minority Report
But as Seiji looked at all the ways technology was streamlining the sushi prep process, he couldn’t help but wonder about the rice. As mentioned above, there are three different machines involved in making a block of sushi rice, with a human employee transferring the rice between them each time. Why not just make the whole process automated in one do-everything contraption?
He decided to ask Sushiro Shinjuku Sanchome’s manager, Mr. Nishimori.
▼ Mr. Nishimori, fresh-slicing a cut of hamachi
The reason, he explained, is to maintain quality. Theoretically, you probably could build a machine where you just dump in raw rice, let it do its thing, and wait for it to spit out blocks of vinegared sushi rice. However, with sushi being one of the signature foodstuffs of Japanese cuisine, people’s standards are understandably high, and a human being looking at the rice at each intermediary stage, confirming whether or not it’ll meet diners’ expectations, is something they don’t want to pass off to an automated system.
▼ Seiji’s video report
So while you can’t have a conveyor belt sushi restaurant without technology, you can’t have one without people either.
Photos © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]











What time of day gets you the best-tasting sushi at a revolving sushi restaurant?
Digital Sushiro Vision – Testing out the newest way to order conveyor belt sushi【Pics, video】
Is the absolute closest conveyor belt sushi to Akihabara Station any good? Let’s find out!
Which Japanese conveyor belt sushi chain has the best hamburger steak sushi?【Taste test】
Electric conveyor belt sushi kit brings the fun of a revolving sushi restaurant into your home
Man bites woman at cherry blossom park in Japan, dies shortly after
How to take your home ramen to the next level by making your own chashu pork in a frying pan
Foreign man arrested for walking on Shinkansen tracks, claims he was on the run from yakuza
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Krispy Kreme adds doughnut burgers to its menu in Japan
7-Eleven opens “next generation” SIP convenience store in Japan
When bullying happens in Japan, should parents go to the police? We ask an educator
Japan now sells…sake made with moth poop?!?
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Tokyo teahouse serves up a sakura matcha dessert you won’t find anywhere else
Totoro Fund line of beautiful artwork and apparel lets you help the real-world Totoro Forest
Japan now has a special desk for people who work at home with a pet cat[Photos]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Which Japanese conveyor belt sushi chain has the best egg sushi?【Taste test】
Two Sushiro workers form the Conveyor Belt Sushi Union, seeking better wages and more
This type of conveyor belt sushi tastes different in Tokyo than it does in Osaka, but why?
Which Japanese conveyor belt sushi chain has the best squid sushi?【Taste test】
Will virtual plate procession become the new normal for conveyor belt sushi restaurants in Japan?
Which Japanese conveyor belt sushi chain has the best mackerel sushi?【Taste test】
Conveyor belt sushi restaurants in Japan now offer random airline ticket discount gacha capsules
Meat lovers, you can now satisfy your carnivorous cravings at this revolving sushi restaurant!
Which Japanese conveyor belt sushi chain has the best salmon sushi?【Taste test】
Sushi tacos now on sale in Japan — Can this cross-cultural cuisine please our biggest taco fan?
Let’s see how conveyor belt sushi is done in Prague
What does a Japanese local think of the Uobei conveyor belt sushi restaurant?
Sushiro in Hong Kong may be the best in the world and a bittersweet visit for our reporter
Sushi will finally start revolving again at Japan’s largest revolving sushi restaurant chain
Sushiro is making sushi so delicious that even McDonald’s should be worried