
Love the roasted variety of green tea? Then you don’t want to miss this!
When you think of green tea, you probably think of matcha, but there are actually a lot different kinds of green tea in Japan. A less-appreciated variety, for example, is hojicha, which is created by slow-roasting green tea leaves before steeping them in water.
While matcha is bright green, hojicha, when brewed, becomes a reddish brown color, and has a much more earthy and smoky aroma, with none of the bitterness of matcha. But where matcha is popular enough to be found as a pre-made drink and menu item all year round, it’s harder to find hojicha in a café, and extra difficult to find it in a pre-brewed form.
But fret not! Starbucks is here to save the day, at least for the summer! They’re releasing a new, limited-time-only, Hojicha Tea Latte beverage for the summer as part of their Chilled Cup series, which will be available at convenience stores around Japan starting on June 22.
スタバのチルドカップにほうじ茶ティーラテが登場🍂カフェではホットで提供されている商品ですが、今回初めて冷たいものが楽しめます。6月22日(火)に発売です! pic.twitter.com/qJ5wOoQIxs
— Petrel [ペトレル] (@petrel_jp) June 10, 2021
It’s something you should definitely try if you like both hojicha and tea lattes. Adding steamed milk to the smoky-sweet flavor of hojicha will likely give it a lovely, soft flavor; Starbucks says it’s the perfect refreshing tea for the start of summer. Given that Starbucks’ extremely limited-edition Houjicha drinks of early 2020 were so good, we can’t wait to try this one as well!
By the way, the drink’s cute, colorful packaging, featuring various shades of oranges and browns, was inspired by the image of the fragrance of hojicha wafting up from the cup. The soft orange coloring also brings to mind warm days of summer, which might get you in the mood for the upcoming festival season!
Starbucks’ Hojicha Tea Latte will sell for 216 yen (US$1.96) at convenience stores around Japan, and will come in a 200-milliliter (6.8-ounce) cup. It would make the perfect partner to slow down with on a busy day; the creamy milk and the fragrant aroma of the tea will probably soothe you to the very core. But it will be only available during the beginning of summer, so you’ll want to try it sooner rather than later!
Source, image: Press Release
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]

Starbucks Japan makes hojicha black tea latte permanent item, and here’s a great way to customize it
Starbucks Japan releases a new hojicha mousse latte for autumn
Starbucks unveils a new type of matcha latte in Japan
Starbucks’ first-ever Japanese hojicha tea Frappuccino is here, but how’s it taste?【Taste test】
We spill the tea on Starbucks’ newest hojicha cream Frappuccino and latte【Taste test】
Harajuku’s new permanent Tamagotchi shop is filled with cuteness and a surprising lack of poop
【Lucky Bag Roundup 2017】McDonald’s Japan thrills fast food lovers with tasty-looking merchandise
Mikado Coffee is a 76-year-old coffee chain with a major celebrity connection
Studio Ghibli adds magic to your matcha with new tea ceremony whisk and bowl
Japan’s master knife maker returns with a razor-sharp blade made out of plastic wrap【Video】
Awesome life-size Hololive art panels take over Tokyo Dome City【Photos】
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
You can now visit a recreation of Evangelion’s Tokyo-3 and live there in miniature form in【Pics】
The best Starbucks Japan Frappuccinos we want to drink again in 2026
Six (and a half) essential resources for learning Japanese
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
7 great places to see Mt. Fuji from without having to climb it
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Move over, matcha. Starbucks makes its first-ever hojicha roasted green tea Frappuccino
Starbucks Japan made an exclusive five-green tea blend for its new Hojicha Frappuccino
Starbucks Japan gifts us with the Matcha Classic Green Tea Latte for a limited time
Starbucks Japan finally makes the iced Matcha Tea Latte a permanent part of its menu
Häagen-Dazs Japan brings out new limited-edition Hojicha Latte roasted green tea ice cream
Trying out Starbucks Japan’s ultra relaxing 2021 seasonal summer tea drinks【Taste Test】
Starbucks Japan vs. Tully’s Coffee: Which limited-edition autumn drink is better?
Starbucks Japan releases a Matcha Brulee Latte at supermarkets and convenience stores
Starbucks Japan reminds us that you can now add jiggly mochi to all your drink orders
Starbucks releases a Kyoto Matcha Latte in Japan for a limited time
Starbucks Japan releases a Japanese Chai Tea Latte…at only two locations
Starbucks vs. two Japanese rivals – Who makes the best matcha latte?【Taste test】
Starbucks Japan releases a new Matcha Latte with Reusable Cup for the tourist market
New Starbucks “stems-only” roasted green tea Frappuccino is everything we need in a dessert drink
Trying Starbucks Japan’s secret limited-time Iced Matcha Tea Latte 【Taste Test】
Oolong tea lattes get a place on the Starbucks Japan menu, but do they get one in our heart too?
Leave a Reply