
You can wear the latest virtual pet on your wrist!
What popular children’s franchise kicked off in 1996 and involves a cute cast of critters that you have to nurture until they evolve into a different form? No, not Pokémon. We’re talking about Tamagotchi, the craze that swept across the world in the ’90s and filled every kid with the desire to raise tiny digital animals.
Did anyone manage to keep a Tamagotchi alive?#90s #childhood #tamagotchi pic.twitter.com/EsuHFVlwYE
— Huzku (@huzkutweets) July 11, 2019
Though the trend waned in the following decades, Tamagotchi is a thriving franchise in Japan with plenty of anime, merchandise, and yes, virtual pet keychains to its name. The brand even collaborates frequently with famous franchises so that you can raise your favorite Demon Slayer Hashira, Evangelion characters or even Servants from the Fate series inside a plastic egg-shaped shell.
2021 marks the series’ 25th anniversary, which is why the franchise unveiled some teaser videos implying they were cooking up something super special.
▼ June 16 marked the arrival of this video, where the promo egg finally hatched.
Yes, the latest Tamagotchi has a name, a concept, and a release date! The Tamagotchi Smart comes in two cool colors: Mint Blue and Coral Pink. There will also be a super-rare White version sold as part of a 25th Anniversary Set. You can’t just buy the anniversary set—you need to take part in a lottery for the chance to fork out 7,480 yen (US$68) for the pleasure.
▼ The stylish default colors for the Tamagotchi Smart.
The Tamagotchi Smart comes equipped with a microphone and a touch screen, two landmarks for these virtual pets. This enables owners to feel like they’re directly touching and talking to their dear digital pet, especially as the pets can recall answers given and react accordingly. Basically, the more you chat with it, the better your bond will be!
The Tamagotchi that you raise will, as always, depend on how you raise it. The ten named Tamagotchi included in the Tamagotchi Smart are Mametchi, Poptchi, Awamokotchi, Kuchipatchi, Gaogaltchi, Pyueltchi, Wawatchi, Tuyopitchi, Milktchi, and Karapatchi.
▼ Artist’s rendering of the characters, which typically appear in digital pixel form.
Parent company Bandai Namco will also sell TamaSmart Cards. These are separate purchases that can be plugged into the device to gain access to more potential pets, foods, accessories, and vanity designs, as well as additional minigames. The base device comes with a single dancing game to enjoy alongside your pet, so these cards seem like a great way to add some variety.
▼ The Rainbow Friends (left) and Sweet Friends (right) cards cost 1,100 yen apiece.
Both of the Tamagotchi Smart default colors will go on sale in late November, in keeping with the franchise’s official anniversary date of November 23. They will each cost 6,380 yen. Meanwhile, to try your luck at securing the limited-edition White Tamagotchi Smart you will have to enter the lottery between June 17 and July 2, with the deadline on the last day being 11 p.m. JST.
Can’t get enough tiny, egg-shaped virtual pets? Take a look at our top 5 Tamagotchi types, or how to download a Tamagotchi pet right into your own phone.
Source: Bandai via Netlab
Images: Bandai
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!




We spend 24 hours trying to keep a Tamagotchi alive, it ends up doing something weirder
Surprise in store for fans as beloved virtual pet franchise Tamagotchi approaches 25th birthday
One Piece Tamagotchis let you raise Chopper and other adorable virtual pirate pets【Video】
New smartphone Tamagotchi promises to take a dump on your living room floor in preview video
You can start your virtual found family with a Spy x Family Tamagotchi【Photos】
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Saitama is home to the best strawberries in Japan that you’ve probably never even heard of
566 million yen in gold bars donated to Japanese city’s water bureau
Ghibli’s Kiki’s Delivery Service returns to theaters with first-ever IMAX screenings and remaster
Japan’s bathhouse-themed bar replaces hot water with unlimited alcohol
Starbucks Japan adds new sakura Frappuccino and cherry blossom drinks to the menu
Skyscraper sized Pokémon cards to appear in Tokyo all year long in Tocho projection mapping event
Manga artist raises question online about false perspective in Ghibli film My Neighbor Totoro
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Japan has trams that say “sorry” while they ride around town…but why?
Tokyo Skytree turns pink for the cherry blossom season
Sakura Totoro is here to get spring started early with adorable pouches and plushies
Poop is in full bloom at the Unko Museums for cherry blossom season
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
Japan’s new “Cunte” contact lenses aren’t pronounced like you’re probably thinking they are
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Star Wars and Tamagotchi team-up for the R2-D2 Tamagotchi virtual pet【Video】
Uniqlo and Tamagotchi team up for Tamagotchi T-shirts and special Uniqlo Tamagotchi【Photos】
These Tamagotchi will take care of you, because they’re cool multi-balm cases【Photos】
Brand-new Tamagotchi saluting Fate anime/video game series, the Extellagotchi, is on the way
Brand-new Evangelion Tamagotchis are coming to let you raise your own sweet little Angel【Video】
Three new Evangelion Tamagotchi arrive so you can raise your own Angel after the franchise ends
The Evangelion Tamagotchi is here, so let’s raise an Angel!【Photos】