
Can this Frappuccino capture the flavour of a region famous for deer and the giant Buddha?
Earlier this month, Starbucks surprised us with the announcement that they would be celebrating their 25th anniversary in Japan by releasing a total of 47 regional-exclusive Frappuccinos around the country, with one sold in every prefecture.
The series, called 47 Jimoto Frappuccino, with “jimoto” meaning “local,” was finally released today, and our Nara-based Starbucks expert K. Masami wasted no time in heading down to her local branch to pick up the Nara-exclusive beverage.
▼ This is where Nara sits in the grand scheme of new Frappuccinos
Each regional-exclusive Frappuccino has been created with input from local baristas, and Nara has been blessed with the Hojicha White Chocolate Frappuccino. This might seem like an odd choice at first, especially considering Nara is known for other local specialties like persimmons and kudzu (Japanese arrowroot), but according to Starbucks, hojicha was chosen because it’s the main ingredient in chagayu (tea gruel).
This tea porridge has a long history in Nara, where earliest records of the dish being eaten for breakfast can be traced back 1,200 years. Tea production in the area has an equally long and esteemed history, which is why hojicha, or roasted green tea, was chosen to represent Nara for this special release.
▼ The roasted green tea base is given a matcha powdered green tea topping.
The visuals attached to the drink are somewhat reminiscent of Nara Park, which is home to the prefecture’s famous deer. The matcha topping resembles Mt Wakakusa, located to the east of the park, and the fresh aroma is reminiscent of the grass on its slopes.
▼ As for the actual body of the drink, the pairing of roasted green tea with mellow white mocha syrup was sublime, and thankfully, not like gruel at all.
Nara’s exclusive Frappuccino turned out to be a great-tasting drink, and one that Masami is happy to have represent her prefecture. In fact, the focus on hojicha as a symbol of Nara made her rethink her own preconceptions of the area and she vowed to explore some of the famous tea stores she usually walks past on a day-to-day basis.
There are still 46 other flavours around Japan waiting to be tasted, so why not visit your local Starbucks while they’re on the menu, until 3 August, to see what flavours represent your locality? Like Masami, you might be able to discover a few new things about your area, and view your prefecture in a whole new light!
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]







Starbucks Japan brings back three regional-exclusive Jimoto Frappuccinos for a limited time
Starbucks’ first-ever Japanese hojicha tea Frappuccino is here, but how’s it taste?【Taste test】
Starbucks releases 47 new Frappuccinos in Japan, one for every prefecture
We spill the tea on Starbucks’ newest hojicha cream Frappuccino and latte【Taste test】
All 47 Starbucks Japan’s local Jimoto Frappuccinos, ranked by calorie count, plus what each one is
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Two of Kyoto’s famous temples tackle streetside trash with solar-powered trash cans
Starbucks Japan releases special limited-edition summer drinks… at only 30 stores
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
East Japan Railway announces plans to abolish magnetic-strip tickets
Lawson transforms convenience store food with massive katsu burger and an insane curry bread
Luxury houseplant fraud leads to arrest of Takamatsu man
Super Mario Galaxy Happy Meal toys now available at McDonald’s Japan
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Colour Hunting: The hot new street photography trend changing how we see Japan
Body of missing American college student found in Kyoto mountains
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japanese convenience store shows us how to dress for the rainy season
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
We try Starbucks Japan’s new sand dunes Frappuccino in Tottori
Does Starbucks Japan’s new rice cake Frappuccino live up to the hype?
Starbucks Japan launches “Japan Wonder Project” with a golden roasted green tea Frappuccino
Starbucks Japan made an exclusive five-green tea blend for its new Hojicha Frappuccino
We try Oita Prefecture’s citrus-y creation in Starbucks Japan’s 47 Jimoto Frappuccinos
New Starbucks “stems-only” roasted green tea Frappuccino is everything we need in a dessert drink
Starbucks Japan makes hojicha black tea latte permanent item, and here’s a great way to customize it
Starbucks Japan’s rarest Frappuccino can only be purchased at 15 stores around the country
Move over, matcha. Starbucks makes its first-ever hojicha roasted green tea Frappuccino
Starbucks Japan releases a sticky rice and roasted green tea Frappuccino for New Year
Starbucks’ Phantom Frappuccino: One of the hardest drinks to find in Japan
Starbucks blends Japanese and Western flavours together in new Frappuccino
Starbucks Japan’s Melon Frappuccino: One of the most memorable drinks in recent history
Japanese city gets its very own Starbucks Frappuccino for a limited time