
Sweet mackerel! This is going to be one helluva taste test.
Our intrepid Japanese-language reporter Mr Sato has seen — and tasted — a lot of things in his time, so it’s not often you’ll hear him say things like “That made me do a double-take” or “I can’t believe my eyes”.
However, that’s what he found himself saying the other day, when he was browsing the shelves at the Japan Foodstuff Department Store, a shop inside the JR Akihabara Station building that sells canned products from all over the country.
▼ In the mackerel section, next to the popular Cava brand of canned mackerel from Iwate Prefecture, something seemed a little off.
There, on the left-hand side, was a brown can that just didn’t look like it belonged there, causing Mr Sato to do a double-take, as it had the word “chocolate” written on it in English.
Looking closer, Mr Sato could see the words “Choco Saba” on the label, and with “saba” meaning “mackerel” in English, it was clear that this can contained chocolate-flavoured mackerel.
Mr Sato couldn’t believe his eyes, and because that doesn’t happen very often, he knew he had to shell out 475 yen (US$4.32) to purchase one of these and take it home for a taste test.
▼ “Chocolate scent and rich mackerel flavor”
Though he’d heard of sushi restaurant chains selling fish fed on chocolate as part of their diets, Mr Sato had never heard of chocolate being paired with mackerel before. Checking the ingredients on the label to make sure this wasn’t some gimmick, he could see the words “chocolate, sugar, butter” clearly listed after “mackerel, sake, mirin, soy sauce”.
▼ “Chocolate, sugar, butter” (which Mr Sato highlighted with a red box below) are not ingredients you’d expect to see on a can of fish.
Unsure if the contents would be more like chocolatey fish or fishy chocolate, he pulled the tab on the lid to reveal…
▼ Ta daaaa!!
Wow. Just…wow. This was a can of fish alright, but the sauce, which looked deceptively like curry or miso, was actually made from CHOCOLATE.
▼ Emptying the contents onto a plate, this meal had all the visual appeal of pet food.
Still, Mr Sato knows to never judge a turd-like pile of food by its appearance, so he decided to add the saucy brown chunks to a bowl of white rice to make a substantial meal of it.
Sniffing it revealed a very strong scent of chocolate, which messed with Mr Sato’s mind as he couldn’t quite wrap his head around eating what was essentially a fish-and-chocolate rice bowl.
Lifting a mouthful to his lips, he tentatively placed the food on his tongue and slowly chewed. Surprisingly, the chocolate taste was quite modest. In fact, if he were to compare it to a rock band, the chocolate would not be out in front, playing a dazzling solo like Swedish guitarist Yngwie Malmsteen. It would be the backing guitarist, faithfully playing away in the background, but keeping everyone on their toes in case it attempted a surprise solo during the performance.
The star of the show here, the Malmsteen of the dish, if you will, was the mackerel. Like the label suggested, the mackerel was rich, and the chocolate seemed to give it an added depth of flavour. It was surprisingly tasty, but Mr Sato reckons it would be even better stirred through cold pasta for a summer dish that’ll surprise all your guests!
The chocolate mackerel can be ordered online, and if you’re looking for other unusual canned products, you might want to check out this stone in a can, or even these rings, which let you wear your love for canned fish on your fingers!
Store information
Nihon Hyakkaten Shokuhinkan / 日本百貨店しょくひんかん
Address: Tokyo-to, Chiyoda-ku, Kanda Neribeicho, 8-2, CHABARA Building
東京都千代田区神田練塀町8-2 CHABARA(ちゃばら)内
Hours: 11:00 a.m.- 8:00 p.m. (Closed: New Year’s Day; the first Wednesday in June; the first Wednesday in November)
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]











Canned fish rings now on sale at capsule machines across Japan!
Is Japanese canned sushi everything we ever dreamed of? We try it out
New edition canned fish rings in capsule machines nationwide, now with tuna!
Mr. Sato is in fish heaven after tasting the freshly grilled mackerel at a market in Fukui
Japanese sake brewery helps to create a stunning bento meal
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japanese hair salons going bankrupt in record numbers
Foreign tourist needs ambulance to pick him up at Mt. Fuji after hiking closed trail
Is Mister Donut’s all-you-can-eat Donut Buffet still worth it?
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Beard Papa goes beyond just matcha with its new premium green tea cream puffs
Looney Tunes is now an adorable anime series with Looney Tunes Gokko[Videos]
Shogun Cultural Experiences merges a walking tour, sweets, and the music of traditional Japan
Seaweed bread is one of the most unusual baked goods in all of Japan
Uniqlo’s high-end sunglasses are a fashion minefield for anyone who isn’t Mr. Sato
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Studio Ghibli releases new anime keychains that are like miniature figurines
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
We try a can of Space Mackerel, designed for eating on the ISS by high school students
New sushi types: chocolate citrus yellowtail and cheddar cheese tempura. Crazy, or crazy good?
Rice cooker recipe: 7-Eleven Japan’s Miso Mackerel Butter Rice is as tasty as it is easy
Costco Japan’s brothless ramen grabs our attention, but will it win our heart?【Taste test】
Japanese fish cheesecake: is it more of a fishy cake, or a cakey fish?【Taste Test】
Can humans eat Japan’s premium cat food Nekkokan? It’s complicated…【Experiment】
Japanese ramen chain gives us chocolate with our noodles to celebrate Valentine’s Day
Mr. Sato eats luxurious fish from a vending machine, doesn’t get food poisoning
Which Japanese conveyor belt sushi chain has the best mackerel sushi?【Taste test】
The most expensive fish sausage we could find in Tokyo divides our opinions, empties our wallet
Mr. Sato takes on two of Muji’s most powerful Chocolate Mint ice creams*
We try canned oyster okonomiyaki, a food we didn’t even know existed【Taste Test】
To celebrate 7-Eleven Day, here are seven 7-Eleven Japan items that need more love
We try french fries and chocolate sauce at Lotteria Japan
Wear your love of canned fish in a line of rings coming to Japanese capsule machines
Mr Sato drinks stinky Pond Water Cider from Japan
Broccoli and chocolate? We try vegetables in chocolate fondue to test Japanese company’s claims