canned food
You’ll have to do more than make it look sexy to convince people in Japan this is shabu shabu.
Consider the following scenario: you’re having a chat with a friend about some of the high quality foods on the market out there. You mention some of the more refined dishes you’ve tried first hand and how, as much as you’d like to eat them day after day, doing so would undoubtedly leave a large hole in your wallet. If your friend responded by saying, “I have a product just for you. It’s got the high class factor, is easy on the finances, and is packed into a small can.”, I’m sure you’d think he’d lost the plot a little.
Inaba and other Japanese food companies beg to differ, and have developed a new set of canned food products that turn the notion that cheap ≠ quality on its head.
Let me describe a scene for you: a crowd of Japanese are gathered around steel drums in a little shanty of a building open to the summer air. Some are drinking beers in plastic cups, others disposable one-cup sakes. Most are eating from unheated cans of food with plastic cutlery, chasing it with sips of their chosen brew. Around them are shelves of unfinished wood, stacked high with a stupendous assortment of cans, probably enough to last several months. Think this is a scene from a disaster shelter in Tohoku? Perhaps an end-of-the-world movie? Think again. It’s Saturday night at one of Osaka’s most unique “restaurants”, the long-standing and popular Kanso, where there’s no menu except the cans on the shelves. Try to contain your excitement, because this monument to apocalypse-chic may be coming to a city near you. Read More
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