
Is this yaki imo drink worth eating?
In Japan, yaki imo, roasted sweet potatoes, are so popular in the fall that they’re sold out of trucks that cruise around residential neighborhoods playing a special jingle, like a tuber vegetable-version of an ice cream truck. But while you can sit back and wait for the sweet potatoes to come to you, you’ll actually have to get up and out of the house if you want to try Starbucks Japan’s new Yaki Imo Frappuccino, so that’s exactly what our Japanese-language reporter K. Masami did.
Of course, as loyal SoraNews24 readers likely remember, you can’t just walk into a Starbucks branch and order a roasted sweet potato Frappuccino until next Wednesday, so is Masami a time traveler in addition to a Frappuccino fan? Nope, she simply took advantage of the early access offer that lets customers using Starbucks Japan’s mobile order and payment system purchase the new drink starting on September 17.
Since she placed the order through her phone just seconds before she walked into the coffeehouse, Masami was able to watch as the Starbucks staff put her drink together. Rather than being dependent on artificial approximations, the Yaki Imo Frappuccino has actual chunks of sweet potato tossed into the milky drink base.
Next Starbucks adds a sweet potato syrup (which is, of course, sweet) to the base, swirls some more atop the whipped cream and, as the finishing touch, a sprinkling of crunchy sweet potato flakes.
All of this looked fantastic, but Masami did have one concern. Last year, Starbucks Japan offered a Daigaku Imo (“College Potato”) Frappuccino, which also has sweet potato as its primary flavor. Would the Yaki Imo stand out enough to have its own identity?
Thankfully, her worries were brushed aside with the first sip of the new drink. While last year’s Daigaku Imo had its black sesame as an ever-present part of the taste, the Yaki Imo Frappuccino lets the sweet potato notes have the spotlight all to themselves, for a sweeter, smoother sensation. Ah, but we should clarify that by “smoother,” we’re talking about the flavor, because the texture of the Yaki Imo Frappuccino itself is delightfully varied, thanks to the sweet potato bits in it.
There’s actually so much sweet potato that it’s easy to clog the straw, and while Masami fully understands the urge to gulp this delicious drink down as soon as you’ve got it in your hand, she recommends taking leisurely, controlled sips, and you might even want to chew some of the chunkier parts. That might sound strange for a beverage, but Frappuccinos are really as much desserts as they are drinks, and Masami is happy to work her jaws a bit to consume as many Yaki Imo Frappuccinos as she can in the limited time they’re going to be on sale.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]







Class is in session with Starbucks’ new college sweet potato Frappuccino【Taste test】
Starbucks unveils new Roasted Sweet Potato Frappuccino in Japan
Starbucks adds pumpkin to its autumn Frappuccino for Halloween
New Frappuccino from Starbucks Japan comes filled with sweet potato fries 【Taste Test】
New sweet potato/college potato Frappuccino joins the roster at Starbucks Japan
Japanese vending machine serves up unique drinks at four Tokyo train stations
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Visiting Japan’s Gyarados Pokémon park in the city with a special connection to Magikarp【Photos】
Which Japanese beef bowl chain’s near-identical demon grater onioroshi ponzu gyudon is the best?
Does a poopy butthole translate to lottery-winning riches in Japan? The results are in!
Buy a Japanese ambulance, pachinko machine or samurai sword at this government auction site
Mister Donut and Godiva continue their sweet sweets relationship with new treats on sale now in Japan
Tokyu Kabukicho Tower backtracks on its gender-neutral toilets, rejigging them to appease public
Japanese thug wear from Birth Japan perfect for those breaking bad next year
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
10 times to avoid traveling in Japan in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Is Starbucks Japan’s new autumn Frappuccino better than the Tully’s Coffee tea shake?
Autumn arrives at Starbucks Japan with two new seasonal drinks
We crunch into autumn with Starbucks Japan’s new Crispy Sweet Potato Frappuccino【Taste test】
Starbucks Japan unveils new limited-edition Frappuccino for autumn
Does Starbucks Japan’s new Halloween Frappuccino taste as good as it looks?
Starbucks Japan’s new Butter Frappuccino is more like a sweet pastry than a drink
Starbucks new CRISPY Japanese sweet potato Frappuccinos have us ready to fall in autumn love
Starbucks Japan goes gold with its new imo kempi sweet potato Frappuccino
Starbucks Japan’s Halloween Frappuccino plays tricks on the taste buds
We test the limits of a Starbucks customisation with Japan’s new Osatsu Butter Frappuccino
Starbucks Japan serves surprise fall Frappuccino with rare appearance by Western pear【Taste test】
Tasting Starbucks Japan’s new autumn Frappuccino, created around the theme of “Our Harvest Table”
Sweet! Mister Donut’s sweet potato donuts are here to get us into the autumn dessert mood ASAP
Falling into the sweet life with Japanese convenience stores’ new sweet potato sweets【Taste test】
Sweet potato donuts arriving at Mister Donut to let yaki imo fans get off to an early start
Leave a Reply