
New limited-time beverage has cosplay skills that’ll pop your tongue off.
In Japan, autumn is the month for eating freshly harvested sweet potatoes, unless you find yourself at Starbucks, where you’ll be able to drink them. Our Japanese-language reporter K. Masami recently got her fill of the sweet root vegetable when the chain released a Roasted Sweet Potato Frappuccino back in September, but that was just the start of the celebrations, as the earthy ingredient is back for Halloween, disguised as the new Treat with Trick Frappuccino.
▼ The Halloween Frappuccino is being sold in a tall size for 690 yen (US$6.03).
Starbucks loves to create a good backstory for their limited-edition releases, to ignite our imaginations and add an extra layer of fun and excitement while we sip on them. That’s what’s happening with this new beverage, which Starbucks wants us to envision as a mischievous trickster, made up of the same ingredients as the Roasted Sweet Potato Frappuccino, but dressed up in dark chocolate powder and purple sweet potato-flavoured sauce for Halloween.
▼ Unlike the Roasted Sweet Potato Frappuccino, however, there’s no crunchy topping here – just purple sauce.
The enticing combination of chocolate and purple hues helps to conjure up a sense of dark mystery that’s perfect for Halloween.
Masami dipped her spoon into the beverage and got a bit of a fright when she pulled out a big juicy mound of chocolatey cream. Fearing this element might overpower the delicate sweet potatoes, she placed the spoonful on her tongue and thankfully, the chocolate wasn’t as strong as it looked.
▼ The roasted sweet potato pieces inside the drink fought back against the chocolate to create a gentle harmony.
The chocolatey purple potato blend wasn’t the only trick up this Frappuccino’s sleeve, however, as it can also be combined with a special Popping Topping for an additional 110 yen.
This chocolate-coated candy topping cloaks the drink in yet another costume, adding even more fun and colour to the Frappuccino.
Starbucks is generous with the serving size here, and Masami only used about a third of the pack to avoid it tumbling out over the sides of the cup.
The colourful topping really gave the drink a different character, swapping dark mystery for party-time fun, and the party continued in Masami’s mouth, with the tiny balls popping like sparkles on the tongue.
The playful pops are livening up more than the Frappuccino this Halloween, as there’s a special “Halloween Popping Doughnut” on the menu for a limited time as well.
▼ Priced at 286 yen each, the doughnuts look absolutely gorgeous with their unusual purple potato glaze.
▼ And on the inside, a sweet purple potato sauce oozes from the dark chocolate dough.
The doughnut was fantastic on its own, but when Masami added sips of the chocolatey purple potato Frappuccino to the mix, it took on a whole new level of deliciousness.
The Treat with Trick Frappuccino is definitely a Halloween gem — it shrouds itself in mysterious layers while revealing itself with tasty tricks, and Masami would definitely explore its depths again. You’ll want to get in quick if you want to try it, though, as it’s only on the menu until 31 October, or until stocks last, and if you’re lucky, you might be able to pick up a limited-edition glow-in-the-dark Halloween mug while you’re there.
Photos © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]













Starbucks unveils new Halloween Frappuccino in Japan
We get a taste of Starbucks Japan’s new Halloween Booooo Frappuccino
Does Starbucks Japan’s new Halloween Frappuccino taste as good as it looks?
Starbucks Japan’s new Halloween Frappuccino says Booooo for 2023
Starbucks Japan adds new Pachi-Pachi Trick customisation to its Halloween Frappuccino
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Studio Ghibli combines anime and craftsmanship in new Totoro and Jiji Gobelin tapestry bags
Sleep at Hoshinoya Nara Prison, one of the most unique hotels in Japan
Speed trap camera stolen from Saitama Police while in use
We try out the joys of Japan’s kakuuchi wine vending machine
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Why you shouldn’t feel guilty about using manga for studying and the top series for learning
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Starbucks Japan creates special drink bottle bags, adorable stickers for all 47 prefectures[Pics]
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Starbucks adds pumpkin to its autumn Frappuccino for Halloween
Starbucks Japan’s new Crackly Trick Halloween topping transforms any Frappuccino
Starbucks Japan unveils Halloween Frappuccino for 2024, and it’s like drinking a magic spell
We try the new Starbucks Dark Night Frappuccino with cup cosplay costumes for Halloween
Sweet surprise! Starbucks Japan releases Mystery Frappuccino for Halloween
Starbucks Japan’s newest treats: the Purple Halloween Frappuccino and a gruesome-looking dessert
Starbucks Japan unveils new Halloween Witch and Halloween Princess Frappuccino
No tricks, double treats as we try Starbucks Japan’s Halloween Witch and Princess Frappuccinos
Starbucks celebrates Halloween with new Frappuccino, tea and drinkware in Japan
Christmas in a cup or festive fail? We try Starbucks Japan’s first Frappuccino for the holidays
Starbucks Japan unveils new Halloween Frappuccino for 2025
New Starbucks Dark Night Frappuccino debuts at sunset with cup cosplay costumes for Halloween
Starbucks Japan’s new Frappuccino is like…the U.S. in a cup
Is Starbucks Japan’s new Halloween Frappuccino really like drinking a magical spell?
We cosy up to Starbucks Japan’s sexy new Frappuccino for Valentine’s Day
Starbucks Japan brings out a Red Night Frappuccino and Masquerade Mocha for Halloween