
New limited-time beverage has cosplay skills that’ll pop your tongue off.
In Japan, autumn is the month for eating freshly harvested sweet potatoes, unless you find yourself at Starbucks, where you’ll be able to drink them. Our Japanese-language reporter K. Masami recently got her fill of the sweet root vegetable when the chain released a Roasted Sweet Potato Frappuccino back in September, but that was just the start of the celebrations, as the earthy ingredient is back for Halloween, disguised as the new Treat with Trick Frappuccino.
▼ The Halloween Frappuccino is being sold in a tall size for 690 yen (US$6.03).
Starbucks loves to create a good backstory for their limited-edition releases, to ignite our imaginations and add an extra layer of fun and excitement while we sip on them. That’s what’s happening with this new beverage, which Starbucks wants us to envision as a mischievous trickster, made up of the same ingredients as the Roasted Sweet Potato Frappuccino, but dressed up in dark chocolate powder and purple sweet potato-flavoured sauce for Halloween.
▼ Unlike the Roasted Sweet Potato Frappuccino, however, there’s no crunchy topping here – just purple sauce.
The enticing combination of chocolate and purple hues helps to conjure up a sense of dark mystery that’s perfect for Halloween.
Masami dipped her spoon into the beverage and got a bit of a fright when she pulled out a big juicy mound of chocolatey cream. Fearing this element might overpower the delicate sweet potatoes, she placed the spoonful on her tongue and thankfully, the chocolate wasn’t as strong as it looked.
▼ The roasted sweet potato pieces inside the drink fought back against the chocolate to create a gentle harmony.
The chocolatey purple potato blend wasn’t the only trick up this Frappuccino’s sleeve, however, as it can also be combined with a special Popping Topping for an additional 110 yen.
This chocolate-coated candy topping cloaks the drink in yet another costume, adding even more fun and colour to the Frappuccino.
Starbucks is generous with the serving size here, and Masami only used about a third of the pack to avoid it tumbling out over the sides of the cup.
The colourful topping really gave the drink a different character, swapping dark mystery for party-time fun, and the party continued in Masami’s mouth, with the tiny balls popping like sparkles on the tongue.
The playful pops are livening up more than the Frappuccino this Halloween, as there’s a special “Halloween Popping Doughnut” on the menu for a limited time as well.
▼ Priced at 286 yen each, the doughnuts look absolutely gorgeous with their unusual purple potato glaze.
▼ And on the inside, a sweet purple potato sauce oozes from the dark chocolate dough.
The doughnut was fantastic on its own, but when Masami added sips of the chocolatey purple potato Frappuccino to the mix, it took on a whole new level of deliciousness.
The Treat with Trick Frappuccino is definitely a Halloween gem — it shrouds itself in mysterious layers while revealing itself with tasty tricks, and Masami would definitely explore its depths again. You’ll want to get in quick if you want to try it, though, as it’s only on the menu until 31 October, or until stocks last, and if you’re lucky, you might be able to pick up a limited-edition glow-in-the-dark Halloween mug while you’re there.
Photos © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]













Starbucks unveils new Halloween Frappuccino in Japan
We get a taste of Starbucks Japan’s new Halloween Booooo Frappuccino
Does Starbucks Japan’s new Halloween Frappuccino taste as good as it looks?
Starbucks Japan’s new Halloween Frappuccino says Booooo for 2023
Starbucks Japan adds new Pachi-Pachi Trick customisation to its Halloween Frappuccino
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Studio Ghibli releases new anime keychains that are like miniature figurines
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
War in Iran threatening Japan’s pudding production
Police in Japan summoned to deal with bank intruder…who is also a deer[Video]
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Live-action Ghibli Princess Mononoke stage play tickets are now on sale
Tokyo store makes you to pass a quiz in order to buy Pokémon cards as part of anti-scalper policy
Japanese people share 11 amusing tales relating to pregnancy and childbirth
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
Hello Kitty is now a transforming truck robot[Photos]
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks adds pumpkin to its autumn Frappuccino for Halloween
Starbucks Japan’s new Crackly Trick Halloween topping transforms any Frappuccino
Starbucks Japan unveils Halloween Frappuccino for 2024, and it’s like drinking a magic spell
We try the new Starbucks Dark Night Frappuccino with cup cosplay costumes for Halloween
Sweet surprise! Starbucks Japan releases Mystery Frappuccino for Halloween
Starbucks Japan’s newest treats: the Purple Halloween Frappuccino and a gruesome-looking dessert
Starbucks Japan unveils new Halloween Witch and Halloween Princess Frappuccino
No tricks, double treats as we try Starbucks Japan’s Halloween Witch and Princess Frappuccinos
Starbucks celebrates Halloween with new Frappuccino, tea and drinkware in Japan
Christmas in a cup or festive fail? We try Starbucks Japan’s first Frappuccino for the holidays
Starbucks Japan unveils new Halloween Frappuccino for 2025
New Starbucks Dark Night Frappuccino debuts at sunset with cup cosplay costumes for Halloween
Starbucks Japan’s new Frappuccino is like…the U.S. in a cup
Is Starbucks Japan’s new Halloween Frappuccino really like drinking a magical spell?
We cosy up to Starbucks Japan’s sexy new Frappuccino for Valentine’s Day
Christmas arrives at Starbucks in Japan with new festive Frappuccino and drinkware