
Our writer makes the most of a car show without seeing a single car.
From 14 to 16 January, the Tokyo Auto Salon 2022 was held at Makuhari Messi in Chiba. This marked a triumphant return of the world’s largest custom auto show, having been canceled for the past two years due to the COVID-19 pandemic.
Our star reporter Mr. Sato, was especially excited for its return. He has covered this event every year since 2015, and it has become something of a New Year’s tradition for him. The die-hard gear-head that he is, being able to be around so many beautiful vehicles and take photographs with them really helps charge his batteries for the year to come.
▼ Mr. Sato posing with some of the fine automobiles on display at Tokyo Auto Salon over the years.
He eagerly hurried to Makuhari Messi on the first day of the event, realizing that it still wouldn’t be quite like it was before. He would have to practice social distancing and only take photos of the cars from a distance to help prevent the spread of the disease.
▼ There was no way he could get as close to the cars now as he was here in 2018
Just as he was considering ways to get shots using parallax, Mr. Sato was stopped cold by a sign at the entrance.
▼ ”No media coverage applications accepted on the day of the event.”
Every year before, Mr. Sato had applied for a press pass upon arrival at the event. It never occurred to him that this system might have changed as a part of their infection control measures.
He cursed himself out for making such a rookie mistake after so many years in the game. It took him an hour and a half to travel all the way out there to make a photo-filled article about the gorgeous cars of the event, and who knows? Maybe he would have even taken a picture or two of the models who he heard are sometimes on the showroom floor.
However, it looked as if he would have to go home empty handed….
Mr. Sato stared out at the plaza in front of Makuhari Messi. There wasn’t a car in sight, but it was rather pretty looking, especially under the crystal clear blue sky. Maybe he didn’t need to see cars to make a fantastic photo-spread after all.
Maybe everything he needed was right here.
He whipped out his camera and began composing shots. The first one was a representation of his rejection by Tokyo Auto Salon and the loneliness that it instilled in him, but also showed his indomitable spirit glistening in the shining sun. The bridge stretching out into the distance showed that he had to choose whether to move forward or backward from this point in his life.
Although his steely exterior belied his inner insecurity, the rays of golden sun appeared to caress his shoulder, comforting him in his time of need.
His spirits lifted, our reporter took a break from being backlit and began to enjoy the scenic beauty of the park. Like a tourist might in front of the Eiffel Tower, Mr. Sato posed in front of this artificial-river-fountain-art-installation thing.
The general ennui of this situation was captured magnificently in this portrait framed with the background out of focus and slightly off axis.
Then, in a stirring example of his dramatic range, Mr. Sato appeared to have stolen the very fire of Prometheus in this highly energetic photograph.
He wasn’t afraid to get a little silly as well, and posed while lying on the ground. Luckily, there was no one around to see this 48-year-old man fooling around in such a way.
No, they were all too busy enjoying the auto show.
Mr. Sato didn’t really feel he captured what he wanted in this shot of him pointing into the distance with his sun in his back. He thought it was ugly and might delete it later. He doesn’t know.
He had also hoped to reconnect with the clothing brand D.A.D. whom he had become a sort of spokesperson for in past auto shows…
…and he even wore his D.A.D. hoodie in anticipation of a possible reunion, but it had become faded and worn, much like his memories of those joyous days. Were reps from the company inside the building looking for him at that very moment? He may never know.
And so, Mr. Sato’s day at the Tokyo Auto Salon 2022 had come to a close.
He didn’t see a single car, but strangely he walked away feeling pretty much as enlightened about automobiles as he did in past years, so maybe it turned out fine after all.
In fact, it might have been the best car show since that one that had a noodle truck parked out front.
Photos: ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]

















Tokyo Auto Salon refuses to let Mr. Sato into the show as a journalist
The booth girls of Tokyo Auto Salon 2016【Pics】
The lovely models of the 2023 Tokyo Auto Salon【Photos】
The Mr. Sato car applies to join Japan’s largest custom car event: Tokyo Auto Salon 2018
The lovely booth ladies of Tokyo Auto Salon 2018【Photos】
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
The best Starbucks Japan Frappuccinos we want to drink again in 2026
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Discount super market’s super cheap bento wows us with its looks, confuses us with its taste
Travel tip: Fukuoka has a great luggage delivery service that’s cheaper than a coin locker
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Tokyo hotel creates Evangelion rooms and Evangelion lounges for fans to mingle in【Photos】
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Shibuya’s Don Quijote?
How much money should you give children for New Year’s otoshidama? Adults weigh in
We visited a tempura shop that allowed customers to discard miso soup clam shells on the floor
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
7 great places to see Mt. Fuji from without having to climb it
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
The beautiful booth models of Tokyo Auto Salon 2019【Photos】
Mr. Sato goes to Tokyo Auto Salon 2015, forgets to take photos of the cars…
Mr. Sato gets invited out to dinner by seven beautiful models, struggles to speak intelligibly
Mr. Sato gets his bush trimmed at a fancy Tokyo hair salon【Photos】
Can a Tokyo hair salon change Mr. Sato into Joe Biden?
One of Tokyo’s best hair salons discovered: this dank parking garage!
Mr. Sato Goes Glam, Like Some Cat from Japan
We Take Mr. Sato for a Shampoo and Trim at the Pet Salon 【Thrifty Style】
The lovely booth ladies of Tokyo Game Show 2017
Leaving everything up to top Tokyo stylist — Mr. Sato’s first haircut in four years blue us away
We restore the magic-marker-painted Mr. Sato Car to its original $8 condition
Can a Tokyo hair salon give us the hair of the city’s most handsome ramen chef?【Photos】
Tokyo Game Show — Cosplay dreams broken, Mr. Sato heads to the Like a Dragon/Yakuza booth anyway
Tokyo’s host club photo studio will have you looking like the coolest Kabukicho club king
Got rice? The tastiest rice ever compels bread-fan Mr. Sato to eat more rice than ever before
Cosplaying in Tokyo as Beijing Olympics mascot Bing Dwen Dwen…Mr. Sato style【Photos】
Leave a Reply