
Our reporter moves away from Japanese cream-and-fruit sandwiches and tries a Reuben for the first time.
Our inquisitive Japanese-language reporter Masanuki Sunakoma has been to many places and tried many things, but one thing he’s never tried is a Reuben sandwich. In fact, he’d never even heard of it before his American friend in Japan mentioned it to him, and as soon as she realised he’d never tried one, she immediately told him to head down to Wise Sons Tokyo.
Wise Sons is a deli from San Francisco that set up shop in Tokyo’s Marunouchi district in 2018. Since then, the store has been introducing locals to the wonders of bagels, babka, and matzo ball soup, but their most popular item on the menu is the Reuben sandwich.
▼ Wise Sons describes it as: “From San Francisco, the most delicious pastrami sandwich“.
There are a few options for trying a Reuben at Wise Sons Tokyo — it’s available with either smoked pastrami or corned beef, and in a regular or a bigger “S.F.” (“San Francisco”) size.
Following the recommendations of his American friend, Masanuki ordered the pastrami, and opted for a regular size for 1,280 yen (US$9.37). He also ordered a coffee on the side for 220 yen.
It only took a few minutes for his order to be ready, and Masanuki was all set to get his first taste of a Reuben sandwich, without leaving Tokyo.
The first thing that caught Masanuki’s eye was the amount of meat inside – the regular contained 70 grams (2.5 ounces) of pastrami, as opposed to 140 grams for the S.F. size, which was already more meat than Masanuki had ever eaten in a sandwich.
The Reuben from Wise Sons gets rave reviews from his American friend, and a lot of other American expats in Tokyo, but what would Masanuki’s palate make of it all? He was used to eating less hearty sandwiches, with fillings like fruit and cream, so this combination of smoked meat, sauerkraut, Swiss cheese, Russian dressing and rye bread promised to introduce his taste buds to a whole new world of flavour.
One thing he didn’t think to ask his friend, though, was whether he should eat the sandwich with his hands or a fork.
It was so voluminous that in the end it seemed easier to eat it with his bare hands. And when he bit into it for the first time, he was glad he opted for the hand-holding option, as the filling threatened to bust out the other side of the sandwich.
So how was Masanuki’s first taste of a Reuben?
“Absolutely delicious.”
Masanuki only had enough time to utter those two words before going in for a second bite. Now that he’d gotten his first taste of a Reuben, he was finding it hard to stop, as each crunch of the crispy, buttered grilled bread sent him to sandwich heaven, flooding his taste buds with smoky meat flavours as the tartness of the sauerkraut and heat of the sauce provided a refreshing finish to every mouthful.
Masanuki described it as “a masterpiece” and now he too is recommending it to anyone and everyone who’s never tried one before. He’s thankful to his friend for introducing him to the flavours of this San Francisco deli, and in return, he plans to introduce her to the wonders of crustless peanut cream lunch pack sandwiches that impressed foreign reporters during the Olympics in Tokyo.
Restaurant information
Wise Sons Tokyo
Address: Tokyo-to, Chiyoda-ku, Marunouchi 2-4-1 Maru Building B1F
東京都千代田区丸の内2-4-1 丸ビルB1F
Hours: 7:30 a.m.-9 p.m. (Monday-Friday); 8:30 a.m.-9 p.m. (Saturday); 8:30 a.m.-8 p.m. (Sunday)
Website
All images © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]








Californian bagel deli Wise Sons opens first international location in Tokyo!
Kyoto temple bans visitors from wearing kimono
Starbucks Japan adds new Sweet Potato Frappuccino and Latte to the menu, but do they deliver the taste of autumn?
Japan’s first fall color forecast for 2026 is here!
German woman rescued from Mt. Fuji after suffering altitude sickness symptoms, hiking to peak anyway
American tourist in Japan arrested on charges of attempted murder and arson
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
Solo travel in Japan: $3 all-you-can-drink deal at this conveyor belt restaurant is a fun time for one
Japan’s revolving sushi restaurant king Sushiro coming to U.S. this fall with high prices, no tipping
Mini CRT-lookalike Final Fantasy figurines are awesome pixel art music boxes [Video]
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Studio Ghibli unveils new anime calendars and diary planners for 2027
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
One Piece Day 2026 brings new art, music, and new cast announcements
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】