
Buying a transforming robot toy is now a more sensible decision than ever!
Look, we’re not going to waste your time by pretending that we’re too mature to get excited by toy robots anymore. Actually, you could replace “robots” with just about any other word and that sentence would still be true, but we’re especially comfortable with the fact that toy robots are as awesome to us now as they were when we were kids.
So when we got an invite to the offices of Koun Shoji, a company that handles in-Japan sales of Robosen Robotics self-transforming Transformer toys, we were on the first subway to their office in Tokyo’s Nihonbashi district.
And no sooner were we inside the door than we were greeted by the two heroes we’d come to see: Optimus Prime and Bumblebee!
With a franchise that has such a long history, it’s important to establish which particular character iterations you’re talking about. All due respect to the various Transformers remakes and reboots, both live-action and animated, that have been made over the years, we were happy to see that these are the original, first-generation versions of the Autobot pair.
What makes these figures really special, though, is that they can move on their own. Starting with Optimus Prime, he transforms on his own at the push of a button.
This is actually Robosen Robotics’ second self-transforming Optimus Prime figure. The first, released a while back, is called Flagship Optimus Prime, but this new version, Elite Optimus Prime, is slightly more compact and a lot less expensive, while still looking awesome in motion.
Actually, Elite Optimus Prime should look better than Flagship even when it’s standing still too. Takara Tomy, the original makers of the Transformers toys, worked with Robosen Robotics on Elite Optimus Prime to bring it even closer to the character’s authentic old-school appearance.
While ordinarily “bigger is better” is the prevailing philosophy among robot fans, Elite Optimus Prime being 41 centimeters (16.1 inches) tall means that while it’s big enough to command respectful attention, it’ll be easier to fit on a shelf than the Flagship, which is 7.2 centimeters taller. It’s also a lot easier on the wallet; Flagship Optimus Prime is priced at 143,000 yen (US$990), while the new Elite Optimus Prime is 89,980 yen. Yeah, that’s not chump change, but considering that Elite Optimus Prime is composed of over 5,000 individual parts, including 27 servo motors and 60 microchips, the asking price is understandable, especially since the robot can learn new motions via the smartphone app you use to control it.
And if you already set aside 143,000 yen to spend on transforming robots? Well, with the money you save by choosing Elite Optimus Prime, you’ll have enough left over to almost completely cover the cost of Bumblebee Performance. Unlike Robosen Robotics’ Optimus Primes, Robosen Robotics’ 59,950-yen Bumblebee doesn’t transform into/out of his vehicle mode, but what he does do…
…is dance!
As with his Autobot leader, Bumblebee is capable of learning new motions and being controlled through a smartphone app. At 34 centimeters tall, Bumblebee requires even less space for proper display, so it’s, honestly, a very sensible purchase.
Now, if you’ll excuse us, we’d like to get back to looking for precious gems to finance our newly strengthened transforming robot ownership ambitions.
Related: Robosen Robotics Elite Optimus Prime, Bumblebee Performance
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]



















Optimus Prime and Megatron are now officially cute anime girls with Transformers Bishoujo【Photos】
TRANSFORM! And write while you’re at it, too — with these cool shape-shifting Transformers pens!
Awesome Transformers 40th anniversary anime short created in famous studio team-up【Video】
Optimus Prime to upgrade from truck form to PlayStation Classic form in 2015
Awesome fan film is more Transformers than Michael Bay could ever handle
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
10 times to avoid traveling in Japan in 2026
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Bamboo trees vandalized near Kyoto’s Fushimi Inari shrine, foreign graffiti prevalent
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Black Lagoon anime-themed cafes open now in Japan
May all your fairy tale dreams come true, with these real wearable glass slippers!
Four Shinto shrines to pray for love at in Japan to start the New Year
Pronto Pokémon cafe collab brings exclusive merch and a clever way to take photos of your food
Tokyo Station staff share their top 10 favorite ekiben
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
More than meets the eye, sushi in disguise! Check out these transforming sushi toys!
Who knew that Kumamoto Castle was a Transformer hiding in plain sight all this time?
Tuna sushi transforms into a robot in Sushiro x Bandai collaboration
Japan now has a transforming giant robot/car that two full-sized adults can ride in【Video】
Tokyo’s new giant Gundam anime robot statue is complete, and it’s awesome【Photos】
Moving life-size Gundam statue’s debut date, new home in Japan announced【Video】
Leave a Reply