
We’ve been waiting three years to try this trick!
Surprisingly, it wasn’t until just June 14 of last year that Starbucks Japan made the matcha latte a permanent part of its menu. Until then, popular though it may have been, the matcha latte was only a periodic limited-time beverage option.
And now, almost one year to the day later, Starbucks is giving permanent-menu treatment to another milky green tea-based drink, the Hojicha and Crushed Tea Latte. The star ingredient here is hojicha, roasted green tea, which, compared to matcha, has an earthy, subtly nutty flavor. The Hojicha and Crushed Tea Latte is a mixture of hojicha and black tea, to which cream and white mocha flavor syrup are added.
The Hojicha and Crushed Tea Latte, which is priced at 550 yen (US$3.55) for a tall, was last available in 2021, and our Japanese-language reporter and Starbucks expert K. Masami loved it when she tried it then. Why was she so eager to taste test it again on June 12, the first day of the drink’s return? Because after her taste test back in 2021, Masami started hearing about a way to customize the drink to make it taste even better, but by the time she could go back to Starbucks to try it for herself, the chain had stopped selling the drink.
So this second taste test is something Masami had already been waiting years to do, and she didn’t want to wait a single day more.
What’s the customization? You add mousse foam (55 yen) and honey (which is free). Right off the bat, this combination makes for a beautiful-looking drink, neatly split into three visible layers.
That mouse foam doesn’t just look pretty, either. Its soft and fluffy texture is enticing on the tongue, especially with the sweet and sticky honey drizzled over it. Masami couldn’t resist using a fork to try a few bites of the topping as-is before stirring it into the rest of the drink. Once everything was mixed together, her taste buds were still in complete joy, as the customization enhances the creamy latte part of the Hojicha and Crushed Tea Latte’s flavor profile.
Even in its base form, the Hojicha and Crushed Tea Latte is pretty sweet, but Masami was happy with the extra sweetness from the honey. But she’s already started hearing whispers that customizing the drink with cinnamon or caramel sauce can give it some spicy notes, which also sound like they’d be especially great additions to make when sipping on a Hojicha and Crushed Tea Latte in the fall or winter, since the drink can be ordered either hot or cold.
So Masami is happy that Starbucks is offering free drink customizations to customers who bring in their own Starbucks tumblers until July 9, because she’s got a lot more that she wants to try out, now that the Hojicha and Crushed Tea Latte is a permanent menu item and she’s got the time to do so.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]





Starbucks Japan finally makes the iced Matcha Tea Latte a permanent part of its menu
Starbucks’ first-ever Japanese hojicha tea Frappuccino is here, but how’s it taste?【Taste test】
We spill the tea on Starbucks’ newest hojicha cream Frappuccino and latte【Taste test】
Starbucks Japan welcomes autumn with Caramel Apple Rooibos Tea
Starbucks to sell limited-edition hojicha latte cups at convenience stores for the summer
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Here’s what our bachelor writers ate over the New Year’s holiday in Japan
How to get a job in anime with Studio Ghibli director Hayao Miyazaki
Shiba Inu bring the cute and cuddly, leave us all wanting a snuggle
Dragon Quest Burgers and Slime drinks are coming to McDonald’s Japan【Video】
Japan chooses its top 3 night views【Photos】
Mackerel chips coming to Japan…for gamers!
That time our reporter’s classmate became possessed by a dead child at school
Young photographer and his gear steal the show at cosplay event, kind of looks like Doc Ock
What makes a good boss in Japan? Workers sound off in survey
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Majority of Japanese mayors say foreign residents are essential but most see good and bad effects
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Trying out Starbucks Japan’s ultra relaxing 2021 seasonal summer tea drinks【Taste Test】
Starbucks Japan made an exclusive five-green tea blend for its new Hojicha Frappuccino
Does Starbucks Japan’s new rice cake Frappuccino live up to the hype?
Starbucks Japan just released a new matcha green tea latte, but is it any good?
Trying Starbucks Japan’s secret limited-time Iced Matcha Tea Latte 【Taste Test】
Starbucks releases 47 Frappuccinos around Japan, we try the one for Nara Prefecture
Starbucks Japan releases a new hojicha mousse latte for autumn
Starbucks Japan gifts us with the Matcha Classic Green Tea Latte for a limited time
Move over, matcha. Starbucks makes its first-ever hojicha roasted green tea Frappuccino
Starbucks unveils a new type of matcha latte in Japan
Starbucks releases an official green tea chai latte with special Japanese ingredients
Starbucks vs. two Japanese rivals – Who makes the best matcha latte?【Taste test】
Oolong tea lattes get a place on the Starbucks Japan menu, but do they get one in our heart too?
New Starbucks “stems-only” roasted green tea Frappuccino is everything we need in a dessert drink
Our Japanese reporter soothes her soul with Starbucks Japan’s Earl Grey Honey Whip drinks
This might just be Starbucks Japan’s beat matcha drink ever, and it’s not a Frappuccino【Taste test】
Starbucks adds a matcha and pistachio milk tea latte to the menu in Japan for a limited time
Leave a Reply