
The northeastern Japanese prefecture is the only one selected in Japan.
American publishing giant National Geographic revealed its annual “Best of the World” travel destinations last week, and this year’s list includes only one location in Japan. While readers may initially assume that the selection was somewhere internationally famous for its history and traditional culture such as Kyoto or Nara, the choice is far more unassuming: Yamagata Prefecture, in Japan’s northeastern Tohoku region.
▼ Yamagata Prefecture, which is often said to resemble the profile of a face with an open mouth.
Yamagata, whose name is written with kanji meaning “mountain shape” (山形), was also only one of three locations chosen in Asia–the other two being Beijing and Manila. One of the reasons it was selected was because while other areas of Japan are currently grappling with overtourism by international visitors in the wake of a weak yen, Yamagata remains an off-the-beaten-path destination largely untouched by both domestic and global tourists, despite being chock-full of breathtaking natural scenery in particular.
▼ True to its name, you can see mountains from pretty much anywhere within the prefecture–including the capital, Yamagata City.
One of the prefecture’s most popular localities is the Yamadera mountain temple complex, where you’ll be greeted by panoramic vistas if you can make it up the 1,000+ stone steps in the midst of an ancient cedar forest.
Mt. Zao’s ski resorts, which are home to an unusual meteorological phenomenon that results in “snow monsters,” are also often cited along with its natural hot springs.
While already quite famous, Ginzan Onsen experienced some added recognition when it was pointed out that the Swordsmith Village of popular anime Demon Slayer: Kimetsu no Yaiba bears quite some resemblance to it. The hot springs town, with its surviving Taisho era (1912-1926) architecture, makes it ethereal at any time of the year.
The prefecture is also known for attracting practitioners of the Shugendo Buddhist folk religion characterized by mountain ascetic practices at the Dewa Sanzan three sacred mountains, which includes Mt. Haguro’s elegant five-storied pagoda.
That’s still only the tip of the iceberg, because there are plenty more reasons to visit the prefecture as well.
Representatives from Yamagata Prefecture have officially responded to National Geographic‘s selection by stating that they look forward to more international tourists visiting as a result of the listing. As longtime fans of Yamagata Prefecture ourselves, we’re happy to see the increase in long-overdue recognition–as long as there continues to be enough of the local specialty dish imoni to go around.
Source: YBC Yamagata Hoso via Yahoo! Japan News
All images © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!








Yamagata kids on way to school accidentally say “good morning” to wild bear
Japan’s submerged forest gets even more beautiful with Lake Shirakawa spring light-up event【Pics】
Enjoy fall to the fullest by soaking up a splash of color with autumn leaves and onsen
Free literal forest bathing in Hokkaido is a hot spring experience you’ll never forget【Photos】
Five of Japan’s best locations to ski and snowboard
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Tourists brave Typhoon Jangmi to queue at two famous sites in Tokyo
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Starbucks Japan releases first-ever muscat-flavoured chilled cup drink
What’s it like to join Tokyo’s walking-and-talking-with-strangers club for a day?
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Starbucks Japan has a mesh bag so cute it’s a sell-out hit
Osaka is hosting a “hentai” event, but it’s probably not what you think
Japanese convenience store shows us how to dress for the rainy season
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
What’s up with the Ghibli Park photo and video ban?
Japan’s adorable pudding chick becomes a transit card mascot
The Japan Burger Championship 2026 in Yokohama next month is the ultimate battle of the beef
Mr. Sato takes a walk on Tokyo’s American-style street to get some American/Japanese ice cream
Sushi Pizza surprises diners in one of the best food destinations in Japan
Starbucks Japan has a problem with its sell-out breakfast that might annoy solo diners
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan has a new cute and clever sunblock for cat lovers
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan’s top five retro hot springs for a time trip back to the onsen past, as chosen by travelers
Eight unforgettable hot springs, as recommended by Japan’s “Professor Bath”
“The best ryokan I’ve ever visited” – A photo tour of Akita Prefecture’s Miyakowasure inn
2020’s most popular hot springs in Japan, as ranked by Japanese travelers
Kyoto travel alternative: The “little Kyoto” of Shuzenji【Photos】
The most popular places in Japan for viewing sakura in 2024, according to local travel agency
Tochigi hot spring pyramid first in the world to let you bathe in cosmic energy as well as water
The 10 best hotel hot springs in Japan, as chosen by Japanese travelers
Space World Station becomes the most misleading station name in Japan
10 best rest stops in Japan ranked by customer satisfaction for 2018
Three beautiful outside-the-cities places to visit in Hokkaido with a connection to Golden Kamuy
The 10 best Japanese hot spring resorts locals want to go back to again and again
Ibaraki Airport mulls name change to “Tokyo Ibaraki Airport” despite not being in Tokyo
The “Venice of Japan” in Kyoto: a secret destination tourists don’t know about yet
Anime tie-up with Japanese onsen town causes public outcry, officials double-down on collaboration
Michelin Guide-recommended delights await inside this spooky looking old house in Oita Prefecture
The 10 best ryokan inns in Japan, as chosen by travelers